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WUSA shakes up league office
August 30th, 2001 12AM



The Women's United Soccer Association has reshuffled its front office, leading to the removal of CEO Barbara Allen and moving its offices from New York. The WUSA Board of Governors approved a management structure needed to implement the new five-year business plan from a base of operations from Cox Enterprises' headquarters in Atlanta. WUSA named Lynn Morgan, who served as General Manager of Cox Pro Sports and ran the Atlanta Beat and San Diego Spirit for Cox, as its president. "Our company is proud to be a founding investor in WUSA," said Jim Kennedy, Chairman and CEO of Cox Enterprises, "and we are delighted to provide corporate support for the League's new home here in Atlanta." Former U.S. national team coach Tony DiCicco was named WUSA commissioner. He had served as acting commissioner. Reporting directly to the Board of Governors, DiCicco will be responsible for developing and coordinating the League's relationship with all external organizations including U.S. Soccer, FIFA, NCAA, and international organizations, as well as overseeing the competitive direction of the league. Allen will remain a WUSA adviser. Said John S. Hendricks, Chairman of WUSA's Board of Governors, "All of us on the WUSA Board of Governors utilized our time together in Boston during the weekend of our historic first championship game to carefully craft a new 5-year business plan which: ò (1) takes full advantage of our experience in season one including documented fan research; ò (2) maximizes the league's use of all investor resources including cash funding, television exposure, local team market promotions, and administrative infrastructure support; and ò (3) incorporates a strategy to develop integrated sponsorship opportunities which deliver all of WUSA's considerable marketing assets to sponsors including commercial avails, player appearances, event signage, event promotional tie-ins, co-branded merchandise and promotional items, and other benefits which associate this wholesome and valuable league undertaking with the products and services of our dedicated sponsors."

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