Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Zidane: More Popular Than Ever
The Wall Street Journal, September 22nd, 2006 4:01PM

MOST READ

MOST COMMENTED

He really can do no wrong: following his famous head-butt (you can't really say "infamous" anymore) in the World Cup final, Zinedine Zidane's popularity is as high as ever. And no one is more acutely aware of (or concerned with) these things than advertisers. Says the Wall Street Journal, "the worldwide attention [the head-butt] received has only enhanced Zidane's allure as an advertising pitchman." Indeed. The Journal asked and advertisers responded. "It just added one more layer to his personality," said Lucien Boyer, head of ad agency Havas Sports. "It made him profoundly human." Somehow, the head-butting incident increased his public appeal. "From an advertising point of view, Zidane's emotional charge is twice as big today as it was before the World Cup," said Frederic Raillard of the French agency Marcel. Zidane was even voted the country's favorite personality in a recent newspaper poll in France. Unsurprisingly, all of his sponsors have stood by him. The talk about the explosive incident seemed to further his mythic status across the world by making him even more well-known to non-soccer households. Then there was the endless media speculation about what prompted him to blow his top; people were more interested than outraged. After the final, Adidas proceeded with a newspaper ad that simply read 'To our 10 of hearts, thank you," as if nothing happened. Danone then used Zidane as an ambassador for an international soccer tournament it was sponsoring earlier this month. At the event, Zidane, a father of four, said: "I hope that none of these kids will ever do something like I did. I'll be there to tell them not to do it, just like I tell my kids." Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Atleti Re-signs Tiago     
Atletico Madrid on Tuesday re-signed Tiago Mendes on a two-year deal, despite interest from Premier League ...
Koeman: Dani Osvaldo for Sale    
Southampton manager Ronald Koeman has confirmed that Daniel Osvaldo is for sale, but reports in Italy ...
BVB: Hummels, Reus Not for Sale    
Borussia Dortmund coach Jurgen Klopp on Tuesday poured cold water over the transfer speculation swirling around ...
Shakhtar Brazilians Defected Because of 'Deadly Risk'    
Shakhtar Donetsk midfielder Douglas Costa says he and his fellow Brazilian players have refused to return ...
Brazil Reappoints Dunga as Head Coach     
The Brazilian soccer association (CBF) on Tuesday appointed Dunga as coach of the Brazilian national team, ...
Official: James Joins Real     
James Rodriguez on Tuesday became the fourth most-expensive player ever, signing a six-year deal with European ...
City's Negredo Breaks Foot    
Manchester City striker Alvaro Negredo has broken his foot and will be out of action for ...
Liverpool Close to Remy Signing    
Liverpool on Monday activated the release clause of Queens Park Rangers striker Loic Remy, agreeing to ...
Evra Joins Juventus    
Juventus on Monday confirmed that Patrice Evra has officially joined from Manchester United on a two-year ...
Prandelli: Balotelli's World 'Far Away from Reality'    
Cesare Prandelli has said he did not fall out with Mario Balotelli during the World Cup ...
>> Section 2 Around the Net Archives