Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Zidane: More Popular Than Ever
The Wall Street Journal, September 22nd, 2006 4:01PM

MOST READ

MOST COMMENTED

He really can do no wrong: following his famous head-butt (you can't really say "infamous" anymore) in the World Cup final, Zinedine Zidane's popularity is as high as ever. And no one is more acutely aware of (or concerned with) these things than advertisers. Says the Wall Street Journal, "the worldwide attention [the head-butt] received has only enhanced Zidane's allure as an advertising pitchman." Indeed. The Journal asked and advertisers responded. "It just added one more layer to his personality," said Lucien Boyer, head of ad agency Havas Sports. "It made him profoundly human." Somehow, the head-butting incident increased his public appeal. "From an advertising point of view, Zidane's emotional charge is twice as big today as it was before the World Cup," said Frederic Raillard of the French agency Marcel. Zidane was even voted the country's favorite personality in a recent newspaper poll in France. Unsurprisingly, all of his sponsors have stood by him. The talk about the explosive incident seemed to further his mythic status across the world by making him even more well-known to non-soccer households. Then there was the endless media speculation about what prompted him to blow his top; people were more interested than outraged. After the final, Adidas proceeded with a newspaper ad that simply read 'To our 10 of hearts, thank you," as if nothing happened. Danone then used Zidane as an ambassador for an international soccer tournament it was sponsoring earlier this month. At the event, Zidane, a father of four, said: "I hope that none of these kids will ever do something like I did. I'll be there to tell them not to do it, just like I tell my kids." Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
High school vs. club debate rages in New Jersey    
High school vs. club has long been an issue on the boys side, culminating with the ...
Man United's Falcao Out Two Weeks    
Manchester United striker Radamel Falcao will be out for another two weeks with a "new injury", ...
Arsenal's Injury Woes Ahead of Man United Clash     
While much has been made of the injury crisis facing Manchester United coach Louis van Gaal, ...
Bolton Coach Fumes at Klinsmann    
Bolton Wanderers coach Neil Lennon on Friday slammed USA coach Jurgen Klinsmann for what he called ...
Liverpool Investigates Sturridge Injury    
Liverpool has opened an investigation into Daniel Sturridge's persistent injury problems after the striker suffered yet ...
Report: Messi Could Leave Barca over Tax Threat     
According to unnamed sources cited by Spanish newspaper El Confidencial, Lionel Messi may leave Barcelona due ...
Chelsea's Costa 'Totally Recovered' From Injury    
Jose Mourinho on Friday revealed that star striker Diego Costa, who missed Spain's 3-0 win against ...
Klopp Hints at Reus Departure     
Jurgen Klopp admitted that he is powerless to keep Marco Reus at Borussia Dortmund, and hinted ...
Report: Blind Injury Not as Bad as Feared     
Manchester United on Thursday was boosted by the news that defender Daley Blind will be out ...
Parma Deducted Points for Missing Payments    
Serie A club Parma will be deducted between one and six points this season for failing ...
>> Section 2 Around the Net Archives