Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
MLS to Sell Jersey Sponsorships
The Wall Street Journal, September 29th, 2006 4:13PM

MOST READ


Major League Soccer will become the first major sports league in the U.S. to allow teams to sell sponsorships on their jerseys when the 2007 season starts next spring. Perhaps, as many hope, this is a sign that MLS is becoming more like Europe's soccer leagues and less like America's sports leagues. Or perhaps not. Aside from Nascar, no major American sports league permits advertising on team jerseys (except for the apparel-maker's logo), although the practice has long been a staple of sports leagues in Europe, Asia and Latin America. The new MLS deal allows clubs sell their jersey rights and then keep the majority of the revenue for themselves, which is a significant departure from the way business at MLS has traditionally been conducted. MLS owns each of its clubs, and in the past most of the league's business has been handled by a central office that pools together sponsorship dollars. Other American leagues may follow, the Journal says. NBA commissioner David Stern has said the league may consider reversing its policy. Why? We live in an era of soaring player salaries and shrinking TV ratings, which means the money has to come from elsewhere. While no MLS team had any official deals to announce, the LA Galaxy is in discussions for a "multimillion dollar" deal according to unnamed sources. There's other good news for MLS, too, the Journal says. The league is in the midst of stadium boom, which should bring added revenue, as will a new TV deal with ESPN, Univision and Fox Soccer Channel that actually pays it $20 million a year for the right to air its games (previously, MLS either bought air time or shared advertising with the networks). Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Cruyff: Barca Needs to Restore Laporta, Guardiola     
Barcelona legend Johan Cruyff thinks the best way to turn the Catalan giant's fortunes around is ...
Ronaldo Could Miss First Game vs. Bayern     
Cristiano Ronaldo watched from the stands as Real Madrid beat Barcelona 2-1 in the Copa del ...
Report: Moyes Must Qualify for Europa League    
Manchester United coach David Moyes is understood to be under pressure from the Glazer family, the ...
Bayern Eases into German Cup Final     
Bayern Munich on Wednesday remained on course for a record 17th German Cup by crushing second ...
Pellegrini: 'Mentally Tired' City Not Out of Title Race    
Manuel Pellegrini admitted that Manchester City is mentally tired after his team could only manage a ...
Martinez: Everton Can Still Finish Fourth     
Everton coach Roberto Martinez reflected on a "hurtful" 3-2 loss to Crystal Palace at home in ...
Bartra Blames Bale Goal on Fitness    
Barcelona defender Marc Bartra insists that fitness issues kept him from keeping up with Real Madrid ...
Bale's Dream Comes True as Real Wins King's Cup    
Real Madrid won the first of what it hopes will be three major trophies this season ...
Chandler Could Return to Training Next Week     
U.S. international Timothy Chandler is set to return to Nurnberg team training in 10 days, ESPN ...
Garcia: Roma's Scudetto Dream Not Over    
AS Roma coach Rudi Garcia says that he has not given up hope on the Scudetto ...
>> Section 2 Around the Net Archives