Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
MLS to Sell Jersey Sponsorships
The Wall Street Journal, September 29th, 2006 4:13PM

MOST READ

MOST COMMENTED

Major League Soccer will become the first major sports league in the U.S. to allow teams to sell sponsorships on their jerseys when the 2007 season starts next spring. Perhaps, as many hope, this is a sign that MLS is becoming more like Europe's soccer leagues and less like America's sports leagues. Or perhaps not. Aside from Nascar, no major American sports league permits advertising on team jerseys (except for the apparel-maker's logo), although the practice has long been a staple of sports leagues in Europe, Asia and Latin America. The new MLS deal allows clubs sell their jersey rights and then keep the majority of the revenue for themselves, which is a significant departure from the way business at MLS has traditionally been conducted. MLS owns each of its clubs, and in the past most of the league's business has been handled by a central office that pools together sponsorship dollars. Other American leagues may follow, the Journal says. NBA commissioner David Stern has said the league may consider reversing its policy. Why? We live in an era of soaring player salaries and shrinking TV ratings, which means the money has to come from elsewhere. While no MLS team had any official deals to announce, the LA Galaxy is in discussions for a "multimillion dollar" deal according to unnamed sources. There's other good news for MLS, too, the Journal says. The league is in the midst of stadium boom, which should bring added revenue, as will a new TV deal with ESPN, Univision and Fox Soccer Channel that actually pays it $20 million a year for the right to air its games (previously, MLS either bought air time or shared advertising with the networks). Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Cal South TOPSoccer Program Turns 25    
"We're all soccer players, special needs or not," says Sandy Castillo, chair of the Cal South ...
How Neymar Played in Childhood     
Neyrmar: "I used to pick up the ball, set up the furniture and go around dribbling ...
Chivas USA Youth Players Face Murky Future    
Chivas USA, which folded after the 2014 season, had one of the MLS's most ambitious youth ...
Roma Partnering with U.S. Youth Clubs    
Italian Serie A club Roma, which has American ownership, aims to forge partnerships with seven U.S. ...
LVG: Falcao "Has to Prove Himself"    
Manchester United coach Louis van Gaal has responded to criticism over dropping Radamel Falcao by claiming ...
Report: Adidas to Assist Messi Move?    
According to Spanish sports daily AS, Lionel Messi's sponsor Adidas could be the key to the ...
Mourinho Questions Man City's Transfer Policy     
Chelsea coach Jose Mourinho suggested that rival Manchester City is not adhering to UEFA's Financial Fair ...
Toure Admits Man City Future in Doubt     
Speaking ahead of the opening games of the African Nations' Cup in Equatorial Guinea this weekend, ...
Ronaldo Blasts 'Defensive' Atleti Tactics    
Cristiano Ronaldo blasted Atletico Madrid for its unattractive style after the Rojiblancos ousted Real Madrid from ...
Fabian Johnson's 'Spat' with 'Gladbach Coach Favre    
According to Bild, USA defender Fabian Johnson is in a "spat" with Borussia Monchengladbach coach Lucien ...
>> Section 2 Around the Net Archives