Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
MLS to Sell Jersey Sponsorships
The Wall Street Journal, September 29th, 2006 4:13PM

MOST READ

MOST COMMENTED

Major League Soccer will become the first major sports league in the U.S. to allow teams to sell sponsorships on their jerseys when the 2007 season starts next spring. Perhaps, as many hope, this is a sign that MLS is becoming more like Europe's soccer leagues and less like America's sports leagues. Or perhaps not. Aside from Nascar, no major American sports league permits advertising on team jerseys (except for the apparel-maker's logo), although the practice has long been a staple of sports leagues in Europe, Asia and Latin America. The new MLS deal allows clubs sell their jersey rights and then keep the majority of the revenue for themselves, which is a significant departure from the way business at MLS has traditionally been conducted. MLS owns each of its clubs, and in the past most of the league's business has been handled by a central office that pools together sponsorship dollars. Other American leagues may follow, the Journal says. NBA commissioner David Stern has said the league may consider reversing its policy. Why? We live in an era of soaring player salaries and shrinking TV ratings, which means the money has to come from elsewhere. While no MLS team had any official deals to announce, the LA Galaxy is in discussions for a "multimillion dollar" deal according to unnamed sources. There's other good news for MLS, too, the Journal says. The league is in the midst of stadium boom, which should bring added revenue, as will a new TV deal with ESPN, Univision and Fox Soccer Channel that actually pays it $20 million a year for the right to air its games (previously, MLS either bought air time or shared advertising with the networks). Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Report: Mackay Out of Palace Running    
Malky Mackay, who was considered a shoo-in for the vacant Crystal Palace job, is no longer ...
UEFA Investigates Tavecchio Comments    
Italian soccer federation (FIGC) president Carlo Tavecchio is being investigated by UEFA over an alleged racist ...
Report: Glazers to Keep Man United Five More Years    
The Guardian reports that despite mounting unrest over the Glazer's ownership of Manchester United, the family ...
Barca Denied Transfer Ban Appeal    
Barcelona will be unable to sign any players in 2015 after FIFA rejected its appeal against ...
UCL Playoffs: Higuain Rescues Draw vs. Bilbao     
Athletic Bilbao coach Ernesto Valverde says he had "hoped for something more" following his team's 1-1 ...
Wenger Bemoans Ramsey Suspension After Gunners Stalemate    
Aaron Ramsey was sent off as Arsenal eked out a 0-0 draw away to Besiktas in ...
Simeone: Di Maria is Real's Best Player     
Atletico Madrid coach Diego Simeone said he thinks that Angel Di Maria is Real Madrid's best ...
Colorado College will be Team USA in 2015    
Colorado College, a Division III school, is moving to the Mountain West this season from Conference ...
Hazing investigation prompts cancellation of UNM opener    
In the aftermath of an incident in which Albuquerque fire and rescue and ambulance personnel were ...
Johannsson Has Groin Surgery     
AZ Alkmaar on Tuesday announced that USA forward Aron Johannsson had surgery on his right groin ...
>> Section 2 Around the Net Archives