Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Mortgage Company Pulls Owen Ad Campaign After Injury
Life Style Extra, June 21st, 2006 2:32PM

MOST READ

MOST COMMENTED

Mortgage lender Northern Rock, principal sponsor of English Premier League club Newcastle United, has pulled an advertisement that was scheduled to run throughout the World Cup, after it learned that Michael Owen, the Newcastle striker featured in the ad, would sit out the rest of the tournament with a cruciate knee injury. "Out of sympathy to Michael, we felt it would be inappropriate to continue with that part of our campaign," said a spokesman for Newcastle-based Northern Rock, the main sponsor of Owen's club, Newcastle United. The Northern Rock campaign included high-profile advertisements appearing in several national newspapers. They featured Owen in a Newcastle shirt, and used the slogan, "One of ours over there." The Northern Rock spokesman wouldn't comment on the cost of the campaign, but the company would not suffer any financial loss for inventory purchased, as all pre-booked advertising space would be filled with alternative promotional material. Owen sustained a serious injury during England's 2-2 draw with Sweden yesterday.

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Report: Demand Amps Up Ahead of El Clasico    
This Saturday's Clasico between Real Madrid and Barcelona, which regularly draws hundreds of millions of viewers ...
Ferguson: Moyes Didn't Inherit Declining Man United    
Alex Ferguson has updated his book My Autobiography to include a section about the short reign ...
Mourinho: Drogba Could Start vs. Man United     
Chelsea striker Loic Remy, who was substituted in the 13th-minute of Tuesday's 6-0 UEFA Champions League ...
Russia: Racism is a Global, Not Russian, Problem    
Russian Sports Minister Vitaly Mutko denied that his country has a particular problem with racism in ...
Robben Hails Bayern Tactics in Roma Thrashing    
Bayern Munich's 7-1 demolition of AS Roma at the Stadio Olimpico on Tuesday night-which broke the ...
Kompany: City, Not CSKA, Punished by Stadium Ban    
When UEFA slaps a stadium ban on a European club-as it has CSKA Moscow in the ...
Report: Raul to Join Cosmos This Week     
Former Real Madrid striker Raul Gonzalez on Tuesday reached an agreement to play for New York ...
Platini: Ballon d'Or Should Not Go to Ronaldo, Messi     
UEFA President Michel Platini believes the 2014 Ballon d'Or should not go to either Cristiano Ronaldo ...
Real's Bale, Ramos Miss Liverpool Clash    
Gareth Bale, Real Madrid's world record signing, and vice-captain Sergio Ramos are both out of Wednesday's ...
Ronaldo, Messi Could Break UCL Record This Week     
The world's two best players will have a chance to break Raul's UEFA Champions League goal ...
>> Section 2 Around the Net Archives