Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
The Silver Lining is the Future
USA Today, June 24th, 2006 4:46PM

MOST READ

MOST COMMENTED

USA Today tries to take some positives out of the U.S.'s failure in Germany. For one thing, Americans are watching this tournament in record numbers: about 5 million viewers saw the U.S. tie Italy; that's more than those households watching baseball on a typical Saturday. While MLS struggles in the ratings, the World Cup's numbers are approaching those of the Olympics, another of those sporting events that people largely ignore until the next one four years later. Even if that's all the attention soccer's getting, it's a heck of a lot more than before: twenty year's ago, Americans were barely aware the World Cup even existed. To be sure, the technology revolution has a lot to do with its new-found visibility. The Internet and satellite television have made it so the high-profile soccer leagues around the world are accessible to just about anyone. That, combined with many Americans' own experiences with youth soccer, have continued to help grow the game's visibility. Sure, soccer is still too low-scoring for many critics around the country, but it's the kind of game where, perhaps more than other sports, once you "get it, you're in." So the sport should continue to gain popularity. As for the Americans, they will only get better. As the audience gets bigger, and the global game does too, so will interest and participation in the U.S. Make no mistake about it: globalization, that great American export, is the driving force behind soccer. And any economist will tell you that it's only a matter of time before that extends here.

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Orlando City Signs Shea     
New MLS club Orlando City on Friday announced the signing of U.S. national team midfielder Brek ...
Report: Juve Eyes January Move for Falcao     
According to Italian soccer site Calciomercato, Manchester United may consider getting second-choice striker Radamel Falcao's huge ...
Reus Fined $665K for Driving without a License    
Borussia Dortmund forward Marco Reus has been handed one of the biggest driving fines in German ...
Balotelli Receives One-Game Ban, Fine for Instagram Post    
Mario Balotelli received a one game ban and a fine of 25,000 pounds after being found ...
Robbie Rogers: FIFA 'Insane' to Host World Cup in Russia, Qatar    
LA Galaxy left back Robbie Rogers has spoken out about FIFA's decision to stage the next ...
FIFA to Publish World Cup Corruption Report    
FIFA's executive committee on Friday agreed unanimously to publish Michael Garcia's report into the bidding process ...
FIFA: Qatar Needs Labor Reform to Keep 2022 World Cup    
FIFA executive committee member Theo Zwanziger on Tuesday indicated that 2022 World Cup host Qatar must ...
CWC: Auckland City the 'Winner,' but San Lorenzo Progresses     
Real Madrid's will face San Lorenzo of Argentina in Saturday's Club World Cup final after the ...
Di Maria Beats Messi, Aguero to Argentina's Player of the Year    
Manchester United winger Angel Di Maria has beaten Lionel Messi and Sergio Aguero to Argentina's player ...
League Cup: Rodgers Defends Sterling as Reds March On     
Following Liverpool's 3-1 League Cup quarterfinal win at Bournemouth, Coach Brendan Rodgers defended two-goal hero Raheem ...
>> Section 2 Around the Net Archives