Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Ambitious RSL Lays Business Plan
Salt Lake City Tribune, December 15th, 2006 2:36PM

MOST READ

MOST COMMENTED

By MLS standards, Real Salt Lake was an all-star last season, finishing fifth overall with an average attendance of 16,366 fans per game. However, that, like many official MLS attendance figures, was a gross overstatement, as the team's internal data revealed fewer than 10,000 paying customers per game. Why the discrepancy? Promotions and giveaways accounted for the other 6,000. One in five tickets weren't paid for, and on one occasion, freebies outweighed paid tickets. RSL had to release these figures to the public as part of its bid to raise $40 million from Salt Lake County residents. The team is building a 20,000-seat capacity stadium it has to fill-at least mostly-in order for the investment to be a success. Residents want to know how the team plans to achieve this. Scott Stucki, VP of the RSL fan club, says success and the addition of Freddy Adu should help bump up attendance considerably. "Utahns like winners," he says. "If the team is winning, Utahns will come out. If they're not winning, Utahns will stay home." RSL's own late playoff push is one indicator that the city of Salt Lake would back a successful team-the team's average attendance surged 38 percent in its final five games. RSL's prospects could be boosted by the fact that the NBA's Utah Jazz is the only other professional sports team in town. The Salt Lake City Tribune says the RSL team is ambitious; indeed, Steve Gelfand, RSL's spokesman, says its goal is to "position RSL as one of the world's most recognizable and revered sports brands." Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Ranieri Named Greece Coach     
Claudio Ranieri on Friday signed a two-year deal to manage Greece. The 62-year-old Italian replaces Fernando ...
West Ham's Carroll to Miss Four Months    
West Ham striker Andy Carroll is set to miss up to four months after suffering ankle ...
Pinto Quits Costa Rica     
Jorge Luis Pinto, who guided Costa Rica to a surprise quarterfinal finish at the World Cup ...
Cech to Fight for Chelsea Place    
Petr Cech has vowed to stay and fight for his place as his decade-long reign as ...
Mourinho: Drogba 'Belongs' to Chelsea    
Jose Mourinho on Friday admitted that he is considering re-signing Chelsea legend Didier Drogba, who is ...
Maradona Blasts Argentina's Coaching Decisions    
Former Argentina captain Diego Maradona, who famously inspired the Albiceleste to World Cup glory at the ...
FIFA Backs 2018 Russia World Cup     
FIFA on Friday said it remains committed to the 2018 World Cup in Russia, despite the ...
NBC Brings EPL to Movie Theaters    
NBC Sports and Fathom Events are teaming up to show English Premier League games on Saturday ...
Aguirre Named Japan Coach     
Former Mexico coach Javier Aguirre on Thursday was appointed head coach of the Japanese national team, ...
Swans Sign Montero    
Swansea on Thursday signed Ecuadorian winger Jefferson Montero on a four-year deal from Mexican club Morelia. ...
>> Section 2 Around the Net Archives