Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Ambitious RSL Lays Business Plan
Salt Lake City Tribune, December 15th, 2006 2:36PM

MOST READ

MOST COMMENTED

By MLS standards, Real Salt Lake was an all-star last season, finishing fifth overall with an average attendance of 16,366 fans per game. However, that, like many official MLS attendance figures, was a gross overstatement, as the team's internal data revealed fewer than 10,000 paying customers per game. Why the discrepancy? Promotions and giveaways accounted for the other 6,000. One in five tickets weren't paid for, and on one occasion, freebies outweighed paid tickets. RSL had to release these figures to the public as part of its bid to raise $40 million from Salt Lake County residents. The team is building a 20,000-seat capacity stadium it has to fill-at least mostly-in order for the investment to be a success. Residents want to know how the team plans to achieve this. Scott Stucki, VP of the RSL fan club, says success and the addition of Freddy Adu should help bump up attendance considerably. "Utahns like winners," he says. "If the team is winning, Utahns will come out. If they're not winning, Utahns will stay home." RSL's own late playoff push is one indicator that the city of Salt Lake would back a successful team-the team's average attendance surged 38 percent in its final five games. RSL's prospects could be boosted by the fact that the NBA's Utah Jazz is the only other professional sports team in town. The Salt Lake City Tribune says the RSL team is ambitious; indeed, Steve Gelfand, RSL's spokesman, says its goal is to "position RSL as one of the world's most recognizable and revered sports brands." Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
New York passes goal-anchoring law    
New York Governor Andrew Cuomo has signed a bill late that requires the state to come ...
Gervinho Tries to Smuggle Woman into Italy     
Apparently, AS Roma and Ivory Coast forward Gervinho tried and failed to smuggle a woman onto ...
Report: Wilshere Out Two-Three Months     
The Guardian on Monday reported that Arsenal midfielder Jack Wilshere, who went off injured in the ...
Enrique: Messi to Play Different Positions for Barca    
Lionel Messi will be used both as the main striker as well as a wide forward ...
Valcke: FIFA's Reputation is Damaged    
FIFA general secretary Jerome Valcke on Tuesday acknowledged that it could take "years" to rebuild FIFA's ...
Ribery Rips FIFA's Ballon d'Or     
Bayern Munich winger Franck Ribery expects teammates Arjen Robben and Manuel Neuer to miss out on ...
Pellegrini: Aguero 'One of the Best in the World'    
Manuel Pellegrini hailed hat-trick hero Sergio Aguero for rescuing Manchester City's UEFA Champions League hopes with ...
Mourinho Hails 'Complete' Chelsea     
Jose Mourinho hailed the 'complete' performance of his players as Chelsea sealed first-place in Group G ...
Report: Real Beats Barca to Promising Youngster    
Real Madrid has beaten Barcelona to the signing of promising youngster Marco Asensio, in what Spanish ...
Guardiola Hopes Messi Stays at Barca     
Bayern Munich coach Pep Guardiola said he hopes "with all my heart" that Lionel Messi ends ...
>> Section 2 Around the Net Archives