Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Fire Expects Blanco Windfall
Chicago Business News, May 31st, 2007 3:46PM

MOST READ


The Chicago Fire isn't quite expecting the Beckham-bounce from Cuauhtemoc Blanco the L.A. Galaxy and MLS will receive once David Beckham takes to the field in July, but club GM John Guppy expects Blanco's presence to greatly increase the team's visibility once the Mexico international takes the field for the first time this weekend.

Corporate sponsorships are the name of the game, and while the Fire already benefits from sponsorship money from the likes Anheuser-Busch, Verizon Wireless and Toyota (as part of its naming rights to the team's stadium), a front jersey sponsorship has thus far eluded the club. That said, Blanco's pending arrival has changed things: "The tone of our conversations with corporate America since [Blanco] signed has changed significantly," Guppy said. "I don't think I'm overstating it when I say that the Chicago Fire is becoming one of the most important sports brands for the Hispanic community."

Hispanic market experts agree. "[Blanco] brings a different dimension to the game," said Leo Olper, chief operating officer of Lapiz Integrated Hispanic Marketing in Chicago. "He's like Dennis Rodman - a great player, but there's a whole sideshow that goes with him." And his current run of good form doesn't hurt either: Blanco-like Beckham-has enjoyed something of a resurgence, bagging an impressive 9 goals and 7 assists for Club America in the Mexican Clausura Championship this spring.

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Guardiola: I Would Leave Bayern if Asked    
Bayern Munich coach Pep Guardiola said he would be happy to leave the German giant after ...
Hazard a 'Major Doubt' for UCL Semi    
Chelsea on Friday confirmed that playmaker Eden Hazard is "major doubt" for Tuesday's UEFA Champions League ...
Neymar to Miss at Least Four Weeks     
Barcelona starlet Neymar looks set to miss the rest of the season after suffering an injury ...
Klinsmann on Altidore's Situation    
In the latest edition of Road to the Roster, U.S. men's national team coach Jurgen Klinsmann ...
Liverpool Players Lead PFA Awards Lists     
Liverpool trio Luis Suarez, Daniel Sturridge and Steven Gerrard were nominated for the Professional Footballers' Association's ...
Cruyff: Barca Needs to Restore Laporta, Guardiola     
Barcelona legend Johan Cruyff thinks the best way to turn the Catalan giant's fortunes around is ...
Ronaldo Could Miss First Game vs. Bayern     
Cristiano Ronaldo watched from the stands as Real Madrid beat Barcelona 2-1 in the Copa del ...
Report: Moyes Must Qualify for Europa League    
Manchester United coach David Moyes is understood to be under pressure from the Glazer family, the ...
Bayern Eases into German Cup Final     
Bayern Munich on Wednesday remained on course for a record 17th German Cup by crushing second ...
Pellegrini: 'Mentally Tired' City Not Out of Title Race    
Manuel Pellegrini admitted that Manchester City is mentally tired after his team could only manage a ...
>> Section 2 Around the Net Archives