Ever heard of Azteca America?
Unless you're a fan of Mexican soccer, you may have never heard of the Spanish-language network, but it drew more male viewers ages 18-34 for its coverage of the Mexican league final between Pachuca and Club America than any other sports programming on U.S. broadcast networks for the week of May 21-27.
A total of 2.2 viewers watched the game. In the 18-34 male viewing category -- a key demographic for marketers -- the Torneo Clausura match overdrew the Utah-San Antonio NBA game on ABC, NASCAR on Fox, the Indy 500 on NBC and FOX's Saturday Baseball Game of the Week.
Azteca America is a subsidiary of TV Azteca, the main network rival to Televisa in Mexico. Azteca America, the fastest-growing Hispanic network in the United States, currently has presence in over 57 Hispanic markets.