Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Univision's broadcast of Thursday's Mexico-Panama game delivers
by Paul Kennedy, June 19th, 2007 7AM

MOST READ
TAGS:  gold cup, mexico

MOST COMMENTED

Univision has been showing Mexico's Gold Cup games for a reason.

Rather than diverting the Tri's first four matches to Galavision or TeleFutura, Univision aired them live. In the case of last Thursday's primetime showing of Mexico-Panama, the game did a 20.1 household rating in the NHTI (Hispanic homes), delivering 2,343,000 Hispanic homes and 4,374,000 Hispanic persons 2+ for each average minute.

Most impressive was the Gold Cup group match's appeal to men 18-49. In that all-important demographic, the game drew 1,959,000 viewers, more than any other television program that evening on any U.S. TV network.

According to Univision Sports President David Downs, the first three Univision telecasts of the Gold Cup (all featuring Mexico) averaged 2,213,000 households while NBC's three primetime telecasts of the NHL Stanley Cup Finals in early June averaged just 1.8 million.

Thursday's semifinal between Mexico and Guadeloupe will air on TeleFutura at 10 pm ET following the USA-Canada game to kick off at 7 pm ET. Univision will show the Gold Cup final on Sunday at 3 pm ET.



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Tatu's Sting, Eclipse Select and Surf crowned    
[ECNL] Former indoor star Tatu coached the Dallas Sting to the U-17 Champions League title at ...
FC Pride Elite captures two National Cup XI titles    
[U.S. CLUB SOCCER] Indiana's FC Pride Elite won two girls titles at the National Cup XIII ...
BeIn Sports launches new streaming platform    
[SOCCER ON THE AIR] BeIN Sports' living stream platform has become BeIN Sports Connect, providing authenticated ...
A decade later, Beasley is back    
[MLS TRANSACTIONS] A decade after leaving MLS for Europe, DaMarcus Beasley has returned to Major League ...
What They're Saying: Louis van Gaal     
"We have to prepare for the season and when you have a lot of commercial activities ...
Six EPL clubs in action on U.S. soil on Wednesday    
[INTERNATIONAL FRIENDLIES] No less than eight international matches will be played on Wednesday. Manchester United and ...
Fire and Quakes need points in Yallop homecoming    
[MLS: Week 20] Ten league matches are sprinkled over the next six days to accommodate a ...
What They're Saying: Jason Ader    
"The second mouse gets the cheese. This is not something that will happen overnight." -- Gaming ...
2014 W-League All-League Team    
[AWARDS] Two midfielders from the regular-season champion LA Blues -- Mele French and Sarah Killion -- ...
The Chicago Daily News    
[THE PITCH] The relocation of U.S. women's national team star Christen Press from Sweden to the ...
>> Soccer America Daily Archives