Celtic's plan is to develop 30 community soccer academies in cities like New York, Philadelphia, Boston, Detroit, Toronto and Cleveland, and elsewhere in the U.S. and Canada, that would be open to up to 30,000 kids, free of charge. The late Joan Kroc, widow of McDonald's founder Ray Kroc, left some $1.7 billion to be poured into community centers aimed towards under-privileged kids in the country's biggest cities and operated by the Salvation Army.
"This is a long-term program and will ultimately see Celtic coaching delivered all year round in communities throughout North America and Canada," Celtic CEO Peter Lawwell said. "The program has also been very successful in promoting Scottish football in general, as well as the country of Scotland, to an American audience." As part of that broader campaign, the Scottish champs will next month return to the U.S. to play the MLS All-Stars in Commerce City, Colo.