Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Beckham's MLS Advertising Blitz
Associated Press, June 25th, 2007 4PM

MOST READ

MOST COMMENTED

Adidas this week is launching a new advertising campaign featuring Reggie Bush of the NFL's New Orleans Saints alongside Major League Soccer's monster signing, David Beckham. Bush and Beckham swap sports in the campaign, "Futbol vs. Football." Beckham finally joins the Los Angeles Galaxy next month after helping Real Madrid win its first La Liga title in four years a week ago.

Becks is set to be the guest of honor at the MLS All-Star Game in Colorado next month when the league's all-stars take on Scottish champion Celtic. He may make an appearance in the match. It's still unclear, but the 32-year-old's first official game for the Galaxy figures to be a friendly against English Premier League giant Chelsea at the Home Depot Center in California on July 21, two days after the All-Star Game. His first appearance coincides with the unveiling of a redesigned Galaxy uniform. After that, his league debut is likely to be Aug. 5 at BMO Field in Toronto.

Galaxy president Alexi Lalas says the advertising that will accompany his formal arrival in MLS "will be a coordinated blitz, if you will," referring to the player's various sponsors, which include Adidas, Gillette, MLS and, of course, the Galaxy. "We want to make sure that we're not duplicating efforts. So there will be obviously stuff from Adidas, the Galaxy, ESPN and a bunch of other ones." As Adidas America's Stephen Pierpoint, vice president of brand marketing, says, "David's name we feel really travels further, and that's an opportunity for us to draw more people into the sport of soccer, draw whole families into the sport of soccer."

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Orlando City Signs Shea     
New MLS club Orlando City on Friday announced the signing of U.S. national team midfielder Brek ...
Report: Juve Eyes January Move for Falcao     
According to Italian soccer site Calciomercato, Manchester United may consider getting second-choice striker Radamel Falcao's huge ...
Reus Fined $665K for Driving without a License    
Borussia Dortmund forward Marco Reus has been handed one of the biggest driving fines in German ...
Balotelli Receives One-Game Ban, Fine for Instagram Post    
Mario Balotelli received a one game ban and a fine of 25,000 pounds after being found ...
Robbie Rogers: FIFA 'Insane' to Host World Cup in Russia, Qatar    
LA Galaxy left back Robbie Rogers has spoken out about FIFA's decision to stage the next ...
FIFA to Publish World Cup Corruption Report    
FIFA's executive committee on Friday agreed unanimously to publish Michael Garcia's report into the bidding process ...
FIFA: Qatar Needs Labor Reform to Keep 2022 World Cup    
FIFA executive committee member Theo Zwanziger on Tuesday indicated that 2022 World Cup host Qatar must ...
CWC: Auckland City the 'Winner,' but San Lorenzo Progresses     
Real Madrid's will face San Lorenzo of Argentina in Saturday's Club World Cup final after the ...
Di Maria Beats Messi, Aguero to Argentina's Player of the Year    
Manchester United winger Angel Di Maria has beaten Lionel Messi and Sergio Aguero to Argentina's player ...
League Cup: Rodgers Defends Sterling as Reds March On     
Following Liverpool's 3-1 League Cup quarterfinal win at Bournemouth, Coach Brendan Rodgers defended two-goal hero Raheem ...
>> Section 2 Around the Net Archives