Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Beckham's MLS Advertising Blitz
Associated Press, June 25th, 2007 4PM

MOST READ

MOST COMMENTED

Adidas this week is launching a new advertising campaign featuring Reggie Bush of the NFL's New Orleans Saints alongside Major League Soccer's monster signing, David Beckham. Bush and Beckham swap sports in the campaign, "Futbol vs. Football." Beckham finally joins the Los Angeles Galaxy next month after helping Real Madrid win its first La Liga title in four years a week ago.

Becks is set to be the guest of honor at the MLS All-Star Game in Colorado next month when the league's all-stars take on Scottish champion Celtic. He may make an appearance in the match. It's still unclear, but the 32-year-old's first official game for the Galaxy figures to be a friendly against English Premier League giant Chelsea at the Home Depot Center in California on July 21, two days after the All-Star Game. His first appearance coincides with the unveiling of a redesigned Galaxy uniform. After that, his league debut is likely to be Aug. 5 at BMO Field in Toronto.

Galaxy president Alexi Lalas says the advertising that will accompany his formal arrival in MLS "will be a coordinated blitz, if you will," referring to the player's various sponsors, which include Adidas, Gillette, MLS and, of course, the Galaxy. "We want to make sure that we're not duplicating efforts. So there will be obviously stuff from Adidas, the Galaxy, ESPN and a bunch of other ones." As Adidas America's Stephen Pierpoint, vice president of brand marketing, says, "David's name we feel really travels further, and that's an opportunity for us to draw more people into the sport of soccer, draw whole families into the sport of soccer."

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Report: Clasico to Break Records     
AS reports that Saturday's Clasico between Real Madrid and Barcelona at the Bernabeu in Madrid will ...
Dunga Names Neymar Brazil Captain    
Brazilian national team coach Dunga on Friday revealed that Neymar will retain the captain's armband when ...
Reports: Lampard Could Extend City Stay     
According to reports in England, Frank Lampard could be able to stay on loan at Manchester ...
Pogba Signs Three-Year Extension with Juve    
Juventus midfielder Paul Pogba on Friday signed a new deal that will keep him at the ...
Rio Ferdinand to Retire This Season    
Former England captain and Queens Park Rangers defender Rio Ferdinand has said he plans to retire ...
Garcia: Roma Must Respond Following Bayern "Accident"     
AS Roma coach Rudi Garcia on Friday admitted that his team has a long way to ...
Mourinho: Costa Could Play Against Man United    
Jose Mourinho on Friday revealed that Chelsea striker Diego Costa could play at Manchester United on ...
Enrique: Suarez to Make Barca Clasico Debut     
Barcelona coach Luis Enrique on Friday confirmed that Luis Suarez will play in Saturday's Clasico vs. ...
Sporting Demands UCL Replay     
Sporting Lisbon has lodged a formal complaint with UEFA demanding a replay of its UEFA Champions ...
FIFA Rankings: USA Falls to 23rd    
Jurgen Klinsmann's USA fell six places to 23rd in FIFA's international rankings following a pair of ...
>> Section 2 Around the Net Archives