Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Beckham's MLS Advertising Blitz
Associated Press, June 25th, 2007 4PM

MOST READ

MOST COMMENTED

Adidas this week is launching a new advertising campaign featuring Reggie Bush of the NFL's New Orleans Saints alongside Major League Soccer's monster signing, David Beckham. Bush and Beckham swap sports in the campaign, "Futbol vs. Football." Beckham finally joins the Los Angeles Galaxy next month after helping Real Madrid win its first La Liga title in four years a week ago.

Becks is set to be the guest of honor at the MLS All-Star Game in Colorado next month when the league's all-stars take on Scottish champion Celtic. He may make an appearance in the match. It's still unclear, but the 32-year-old's first official game for the Galaxy figures to be a friendly against English Premier League giant Chelsea at the Home Depot Center in California on July 21, two days after the All-Star Game. His first appearance coincides with the unveiling of a redesigned Galaxy uniform. After that, his league debut is likely to be Aug. 5 at BMO Field in Toronto.

Galaxy president Alexi Lalas says the advertising that will accompany his formal arrival in MLS "will be a coordinated blitz, if you will," referring to the player's various sponsors, which include Adidas, Gillette, MLS and, of course, the Galaxy. "We want to make sure that we're not duplicating efforts. So there will be obviously stuff from Adidas, the Galaxy, ESPN and a bunch of other ones." As Adidas America's Stephen Pierpoint, vice president of brand marketing, says, "David's name we feel really travels further, and that's an opportunity for us to draw more people into the sport of soccer, draw whole families into the sport of soccer."

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Report: Arsenal Leads EPL with 900 Injuries in 12 Seasons    
According to a report from PhysioRoom.com, which monitors sports team injuries, Premier League giant Arsenal has ...
Underdog BATE Bounces Back Against Bilbao     
Despite losing its opening game to FC Porto, 6-0, underdog BATE Borisov found itself right back ...
Bayern Bosses Slam CSKA's Empty Stadium     
Bayern Munich coach Pep Guardiola admitted there were few benefits to playing in an empty stadium ...
Diego Costa Ready to Play for Spain, Despite Mourinho     
Diego Costa on Wednesday declared himself fit to play for Spain despite club coach Jose Mourinho's ...
Totti: Man City's Tweet Inspired Me to Score    
AS Roma captain Francesco Totti claimed that Manchester City brought him luck by referencing him prior ...
PSG Tames Barca in UCL Thriller    
Paris Saint-Germain might finally have what it takes to win the UEFA Champions League, coach Laurent ...
The case for more female coaches in youth soccer    
Nicole Farley, who coaches at Southern California's Laguna United SC and Dana High School, says "I ...
Nasri to Miss a Month Following Surgery     
Manchester City midfielder Samir Nasri will miss a month after having groin surgery over the weekend. ...
Herrera Out as Man United Injury Crisis Worsens    
Manchester United midfielder Ander Herrera will be out for "weeks" with a fractured rib in yet ...
Giroud Signs Gunners Extension    
Goal.com reports that injured Arsenal striker Olivier Giroud has signed a two-year contract extension with the ...
>> Section 2 Around the Net Archives