Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
America Braces for the Next British Invasion
The Guardian, June 26th, 2007 4:30PM

MOST READ

MOST COMMENTED

America might find it amusing when Victoria Beckham shows up at an L.A. Dodgers game to throw the first pitch, but the arrival of her husband in Major League Soccer, to the potential tune of $250 million over five years, is something a great deal more serious. The American media likes big money and a big gamble, which is probably why it took notice in the first place-that, and Becks' celebrity appeal.
 
As the Guardian Jeremy Campbell points out, British and American sports have mingled on several occasions throughout the years, and not always happily. Soccer, Campbell says, is still very much a British sport, and Becks, very much a British (or at least a non-U.S.) celebrity. But how does this British invasion compare to the American one happening in the Premiership? Malcolm Glazer and family caused an uproar when they took over Manchester United two years ago, later calmed by the return of the Premiership trophy to Old Trafford. Since then, the EPL has seen happier American takeovers at Aston Villa and Liverpool.
 
Of course, uproar is far better than apathy -- if the U.S. was apathetic about the arrival of Posh and Becks, that would be bad indeed, but signs indicate this isn't the case. The media have certainly done their job -- there's a story about Becks just about every day somewhere -- but will his arrival be the panacea MLS executives have hoped for? It could be construed as an unwanted foreign invasion of a foreign sport, or maybe it will turn into the sport of choice for the rich and fabulous. You'll surely stay turned.

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Nigerian U-20 star Dike hopes more Cowgirl goals will come    
Goals by Courtney Dike helped Nigeria reach the final of the Under-20 Women's World Cup in ...
Inzaghi: Milan Has Nothing to Lose Against Juve     
AC Milan on Saturday hosts Juventus in an early-season top-of-the-standings clash of Italian heavyweights. While Milan ...
London Wins Semis and Final of Euro 2020    
UEFA on Friday awarded Wembley Stadium in London as the venue for the semifinals and final ...
Prosecutor Calls for End to FIFA's Secrecy     
FIFA prosecutor Michael Garcia on Friday said he wants more details published about corruption cases in ...
Pellegrini Defends Toure, Lampard     
Manchester City coach Manuel Pellegrini defended Yaya Toure's performance against Bayern Munich during City's UEFA Champions ...
Mourinho Was 'Not Expecting' Lampard to Join Man City     
Jose Mourinho says he still has respect for Chelsea legend Frank Lampard even though he could ...
Mourinho: Relationship with Ronaldo 'Does Not Exist'    
Jose Mourinho says he no longer has any relationship with Cristiano Ronaldo now that he has ...
Arrests Mar Roma's UCL Win     
Police arrested three fans prior to AS Roma's UEFA Champions League opener against Russian side CSKA ...
Roma Players Warn City, Bayern Following Rout     
AS Roma's players said they are full of confidence following their 5-1 hammering of CSKA Moscow ...
Di Maria: "I Needed to Change My Life"    
In an interview with Perform, Manchester United forward Angel Di Maria says that he left Real ...
>> Section 2 Around the Net Archives