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MLS international TV rights go for $2 million
July 10th, 2007 7AM

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Soccer United Marketing (SUM) has secured $2 million in international TV rights fees for this rest of this season's MLS and SuperLiga games. The arrival of David Beckham and Mexican star Cuauhtemoc Blanco to MLS drove deals with Mexican broadcasters Cadena Tres and TeleVisa, and ESPN International and ART, a North African and Middle Eastern distribution company. According to Street & Smith's Sports Business Journal, SUM also hopes to finalize deals with broadcasters in South Korea and Japan in the next 45 days.



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