Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
MLS All-Star a Sellout, but Not with Brands
Denver Post, July 18th, 2007 4:15PM

MOST READ

MOST COMMENTED

The 2007 MLS All-Star game, staged at Dick's Sporting Goods Park in Denver, Colo., might be a sellout, but it still has a long way to go before it comes close to generating the same kind of hype as say, the NBA All-Star game. Hotels are reporting a small bump in business, and "jersey-clad youths" have been spotted around town, but "the buzz is not as great as when we had the NBA All-Star Game," says Brian Hanover, regional marketing manager for ESPN Zone.
 
That won't be surprising to most, but the city of Denver is in the unique position of having hosted two professional league All-Star games in two years. The Denver Metro Convention & Visitors Bureau made around $30 million when it hosted the NBA All-Star Game in 2005. That's about what the Visitor's Bureau expected, but the group made no earnings estimate for the MLS All-Star Game. However, the L.A. Sports Council, which commissions such estimates, said  a city could expect about $5 million from hosting an MLS All-Star game. Columbus, for example, saw about $2 million in visitor spending when it hosted the All-Star game in 2005.   
 
So, what kind of measurable impact is MLS having on the city, the Post asks? Well, the Renaissance Hotel near Dick's Sporting Goods Park has been sold out for a month. As usual, the event will be more than a game. Among other things, there's an ESPN Zone, an MLS Soccer Jam, a week-long Under-17 tournament and a Skyline Park festival, which includes performances from area rock bands. But one thing the event needs is more corporate branding. It isn't as big as the NBA All-Star Game, yet.

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Atleti Re-signs Tiago     
Atletico Madrid on Tuesday re-signed Tiago Mendes on a two-year deal, despite interest from Premier League ...
Koeman: Dani Osvaldo for Sale    
Southampton manager Ronald Koeman has confirmed that Daniel Osvaldo is for sale, but reports in Italy ...
BVB: Hummels, Reus Not for Sale    
Borussia Dortmund coach Jurgen Klopp on Tuesday poured cold water over the transfer speculation swirling around ...
Shakhtar Brazilians Defected Because of 'Deadly Risk'    
Shakhtar Donetsk midfielder Douglas Costa says he and his fellow Brazilian players have refused to return ...
Brazil Reappoints Dunga as Head Coach     
The Brazilian soccer association (CBF) on Tuesday appointed Dunga as coach of the Brazilian national team, ...
Official: James Joins Real     
James Rodriguez on Tuesday became the fourth most-expensive player ever, signing a six-year deal with European ...
City's Negredo Breaks Foot    
Manchester City striker Alvaro Negredo has broken his foot and will be out of action for ...
Liverpool Close to Remy Signing    
Liverpool on Monday activated the release clause of Queens Park Rangers striker Loic Remy, agreeing to ...
Evra Joins Juventus    
Juventus on Monday confirmed that Patrice Evra has officially joined from Manchester United on a two-year ...
Prandelli: Balotelli's World 'Far Away from Reality'    
Cesare Prandelli has said he did not fall out with Mario Balotelli during the World Cup ...
>> Section 2 Around the Net Archives