Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
Everything Becks: Jersey is No. 1, Broadcast Breaks Records
Reuters, July 25th, 2007 3:46PM
Subscribe to Section 2 Around the Net



The numbers are in: David Beckham's L.A. Galaxy jersey is the No. 1 selling jersey in the world at the moment, according to Adidas' sports marketing manager Chris McGuire, having sold 200,000 replicas last week alone. Beckham has been one of the sport's most marketable figures for a long time; prior to his move to the Galaxy, the Englishman drove record merchandise sales while playing for Real Madrid of Spain's La Liga. However, his popularity "appears to be soaring to new heights" now that he's moved to Los Angeles.

Indeed, Becks' first outing with the Galaxy, against Chelsea in a 1-0 losing effort last Saturday, drew a record television audience for a match involving a Major League Soccer team on ESPN, reaching 947,000 homes, according to television measurement firm Nielsen. That translates to roughly one percent of homes with ESPN watching the global soccer icon's debut.

Meanwhile, the arrival of Posh and Becks in Hollywood has attracted even more attention in the celebrity press, where the likes of People Magazine, TV's Entertainment Tonight and the blog covered his Galaxy debut. It helps that celebrities like Katie Holmes, Eva Longoria, Arnold Schwarzenegger and the NBA's Kevin Garnett were on hand to witness the match versus Chelsea. Said Becks, "I don't think I've ever had a more extraordinary year in my life than this one and this last week has been truly one of the most remarkable."

Read the original story...

No comments yet.

Sign in to leave a comment. Don't have an account? Join Now



Recent Section 2 Around the Net
Youth soccer fights back against 49ers    
Northern California youth soccer advocates, including Santa Clara Youth Soccer League President Tino Silva, have launched ...
Cal South TOPSoccer Program Turns 25    
"We're all soccer players, special needs or not," says Sandy Castillo, chair of the Cal South ...
How Neymar Played in Childhood     
Neyrmar: "I used to pick up the ball, set up the furniture and go around dribbling ...
Roma Partnering with U.S. Youth Clubs    
Italian Serie A club Roma, which has American ownership, aims to forge partnerships with seven U.S. ...
LVG: Falcao "Has to Prove Himself"    
Manchester United coach Louis van Gaal has responded to criticism over dropping Radamel Falcao by claiming ...
Report: Adidas to Assist Messi Move?    
According to Spanish sports daily AS, Lionel Messi's sponsor Adidas could be the key to the ...
Toure Admits Man City Future in Doubt     
Speaking ahead of the opening games of the African Nations' Cup in Equatorial Guinea this weekend, ...
Ronaldo Blasts 'Defensive' Atleti Tactics    
Cristiano Ronaldo blasted Atletico Madrid for its unattractive style after the Rojiblancos ousted Real Madrid from ...
Fabian Johnson's 'Spat' with 'Gladbach Coach Favre    
According to Bild, USA defender Fabian Johnson is in a "spat" with Borussia Monchengladbach coach Lucien ...
Serie A to Introduce Goal-Line Technology     
Serie A will introduce goal-line technology next season after the Italian soccer federation (FIGC) gave its ...
>> Section 2 Around the Net Archives