Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Everything Becks: Jersey is No. 1, Broadcast Breaks Records
Reuters, July 25th, 2007 3:46PM

MOST READ

MOST COMMENTED

The numbers are in: David Beckham's L.A. Galaxy jersey is the No. 1 selling jersey in the world at the moment, according to Adidas' sports marketing manager Chris McGuire, having sold 200,000 replicas last week alone. Beckham has been one of the sport's most marketable figures for a long time; prior to his move to the Galaxy, the Englishman drove record merchandise sales while playing for Real Madrid of Spain's La Liga. However, his popularity "appears to be soaring to new heights" now that he's moved to Los Angeles.

Indeed, Becks' first outing with the Galaxy, against Chelsea in a 1-0 losing effort last Saturday, drew a record television audience for a match involving a Major League Soccer team on ESPN, reaching 947,000 homes, according to television measurement firm Nielsen. That translates to roughly one percent of homes with ESPN watching the global soccer icon's debut.

Meanwhile, the arrival of Posh and Becks in Hollywood has attracted even more attention in the celebrity press, where the likes of People Magazine, TV's Entertainment Tonight and the blog PerezHilton.com covered his Galaxy debut. It helps that celebrities like Katie Holmes, Eva Longoria, Arnold Schwarzenegger and the NBA's Kevin Garnett were on hand to witness the match versus Chelsea. Said Becks, "I don't think I've ever had a more extraordinary year in my life than this one and this last week has been truly one of the most remarkable."

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
World Cup Boosts German Beer Sales    
The World Cup is credited for boosting German beer sales by 4.4 percent in the year's ...
Glazers Selling selling 8 million Man United    
The Glazer family will make around $150 million by selling 8 million shares of its stake ...
Former Palestine Midfielder Killed in Bombing    
Former Palestinian national team player Ahed Zaqout has been killed by an Israeli bomb that hit ...
Neymar Aims to Be Fit for Barcelona Opener    
Brazilian star, Neymar, who fractured a bone in his back following a challenge from Colombia's Juan ...
Mourinho: Lukaku Lacked Motivation    
Chelsea coach Jose Mourinho, after his club sold 21-year-old Belgian striker Romelu Lukaku to Everton for ...
Former Zambia Boss Takes Ivory Coast's Helm    
Frenchman Herve Renard has been appointed coach of Ivory Coast, replacing Sabri Lamouchi, who left after ...
Steven Gerrard: 'Every Person Slips'    
Steven Gerrard says the slip that arguably ended Liverpool's title hopes and England being knocked out ...
La Liga Champ Eying Chicharito    
Mexican striker Javier Hernandez, who started just six Premier League games for Manchester United last season ...
No Charges for Moyes Over Bar Incident    
Former Manchester United coach David Moyes is in the clear after he was investigated over an ...
West Ham Acquires Ecuador World Cup Striker    
West Ham has finalized a $20 million transfer of Ecuador striker Enner Valencia from Mexican club ...
>> Section 2 Around the Net Archives