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Coming Soon: Boca Juniors USA?
Goal.com, July 31st, 2007 4PM

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Boca Juniors, Argentina's most famous club and the current South American champion, is looking at the possibility of establishing a satellite franchise in MLS as soon as next season. Apparently, Boca's board is excited by the idea, and (surprise, surprise) favored son Guillermo Barros Schelotto, who currently plays with the Columbus Crew, is expected to lead the charge. Indeed, it almost looks as though Boca sent him on a yearlong scouting mission.

"If we work with the dedication that the Americans ask for and that Boca is used to, this can be the start of something big," he said. "There's a lot to do, from choosing a stadium to assembling a team, but we can build a competitive team." The 34-year-old Schelotto, who won more titles with Boca than any other player in its history, has been in fantastic form for the Crew this season.

The idea was presented by Boca official Orlando Salvestrini, who believes the U.S. market could significantly benefit the Boca brand. "The idea came after a study of the market we were doing to try to continue to enhance the 'Boca brand' around the world. The places to explore are South America, Central America, and the United States, but more precisely New York, Miami, Los Angeles and Arizona", said Salvestrini. Boca intends to follow a similar model to that of Mexican club Chivas USA. He said that talks with MLS were "advanced," adding that the club hopes to build a Bombonera-like stadium in either New York or Miami.

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