Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America ClassifiedsGame Report
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Beckham bumps visitors
by Paul Kennedy, August 31st, 2007 7AM



What has the impact of David Beckham's signing with MLS's Los Angeles Galaxy been online?

Worldwide traffic to Major League Soccer's web site,, more doubled between July 2006 and July 2007 when Beckham debuted against Chelsea.

Unique visitors to the official web site of MLS jumped from 478,000 worldwide in July '06 to 1,037,000 in July '07, according to comScore, Inc., which specializes in measuring the digital world.

The increase in U.S. traffic was less substantial: increasing from 378,000 in July '06 to 594,000 in July '07.

U.S. visitors therefore accounted for only 40 percent of the increase in traffic. Put another way, foreign visitors increased 443 percent in the year's span.

By comparison, here are comScore's July 2007 numbers for other U.S. pro leagues:

-- 13,192,000;
-- 3,676,000 (NFL Internet Group 8,059,000);
-- NBA Internet Network 3,950,000 (offseason, no less!)

And the big three of U.S. sports sites:

-- ESPN 18,227,000 (all ESPN online properties, not just
-- Yahoo Sports 16,069,000 (Yahoo US Sports did 15,879,000)
-- Fox Sports on MSN 13,910,000 (including Fox, Fox Soccer,

No comments yet.

Sign in to leave a comment. Don't have an account? Join Now



Recent Soccer America Daily
What They're Saying: Bruce Arena    
"For the most part, the competition part of it is somewhat useless. I guess the part ...
Business Report: Michael Bradley signs with Puma    
U.S. national team midfielder Michael Bradley signed a long-term contract with Puma to wear its latest ...
USA-Mexico: Who's got the edge at each position    
Soccer is a team game, a collective test of 11-v-11, and in one of the biggest ...
NBC Deportes will air all 52 Under-17 World Cup games    
NBC Deportes will air all 52 games from the Under-17 World Cup, which kicks off Oct. ...
What They're Saying: Jason Kreis    
"I think that this is a tremendous challenge that we've embarked on and I'm not ready ...
What They're Saying: Stephen Flamhaft    
"They have not in any shape or form condemned Blazer. That's offensive to me. I'm a ...
Fox Sports and Univision ready for Concacaf Cup    
Saturday's USA-Mexico for the Concacaf Cup, on the docket for more than two months, will draw ...
Honduras stands in way of U.S. Olympic berth    
The USA, which failed to qualify for two of the last three men's Olympic soccer tournaments, ...
Video Pick: How the U.S. U-19s lost 8-1 to Germany    
It was a rough outing indeed for the U.S. defense and goalkeeper Jonathan Klinsmann in the ...
Video Pick: England coach impresses with ball puncture    
During England's preparations for Friday's European Championship qualifier against Estonia, goalkeeper coach Dave Watson impressed Joe ...
>> Soccer America Daily Archives