Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Chivas, MLS and Univision Team for 'Sueno MLS'
MLSNet, January 29th, 2007 3:09PM

MOST READ

MOST COMMENTED

Taking a page out of Chelsea's playbook, Chivas USA, along with Major League Soccer and Univision, is set to launch a television reality competition featuring aspiring players hopeful of earning a contract with Chivas. Called Sueno MLS, and marketed specifically towards the L.A. area's large Hispanic population, the tryout is open to any player age 16 or older. All they have to do is be one of the first 2,000 people to sign up on the Sueno MLS Web site.

Tryouts begin Feb 16 at Chivas USA's training center in Bell Gardens, Calif.; 60 players will make the first round of cuts, while a total of 24 will make it to the third round. Segments of the competition's progress will air on Univision's weekly report, "República Deportiva," the highest rated sports program on Spanish-language TV, according to MLS. The winner will be announced on March 25.

This could prove to be a great move for MLS, Chivas and Univision. First, the segments should generate more publicity for the league in the crucial Latin American market; second, Chivas was badly in need of a publicity boost (especially in its core market) in the wake of the Galaxy's Beckham signing; third, the competition is a constant reminder to República Deportiva's big audience that MLS games will be showed on Univision and Univision's TeleFutura network. Also, as news segments, the competition doesn't have the added pressure of being its own show. Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Report: Demand Amps Up Ahead of El Clasico    
This Saturday's Clasico between Real Madrid and Barcelona, which regularly draws hundreds of millions of viewers ...
Ferguson: Moyes Didn't Inherit Declining Man United    
Alex Ferguson has updated his book My Autobiography to include a section about the short reign ...
Mourinho: Drogba Could Start vs. Man United     
Chelsea striker Loic Remy, who was substituted in the 13th-minute of Tuesday's 6-0 UEFA Champions League ...
Russia: Racism is a Global, Not Russian, Problem    
Russian Sports Minister Vitaly Mutko denied that his country has a particular problem with racism in ...
Robben Hails Bayern Tactics in Roma Thrashing    
Bayern Munich's 7-1 demolition of AS Roma at the Stadio Olimpico on Tuesday night-which broke the ...
Kompany: City, Not CSKA, Punished by Stadium Ban    
When UEFA slaps a stadium ban on a European club-as it has CSKA Moscow in the ...
Report: Raul to Join Cosmos This Week     
Former Real Madrid striker Raul Gonzalez on Tuesday reached an agreement to play for New York ...
Platini: Ballon d'Or Should Not Go to Ronaldo, Messi     
UEFA President Michel Platini believes the 2014 Ballon d'Or should not go to either Cristiano Ronaldo ...
Real's Bale, Ramos Miss Liverpool Clash    
Gareth Bale, Real Madrid's world record signing, and vice-captain Sergio Ramos are both out of Wednesday's ...
Ronaldo, Messi Could Break UCL Record This Week     
The world's two best players will have a chance to break Raul's UEFA Champions League goal ...
>> Section 2 Around the Net Archives