Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Real Europe's Most Valuable Soccer Brand
Bloomberg News, September 19th, 2007 3:30PM

MOST READ

MOST COMMENTED

Despite the loss of marketing icon David Beckham, Real Madrid still has the highest commercial value of any European soccer club, according to BBDO. The Spanish champion's brand was valued at $1.53 billion by the global marketing services firm, a unit of the world's largest advertising agency, Omnicom, Inc.

Real's La Liga rival, Barcelona, was ranked second in BBDO's list of the 25 most valuable European soccer clubs, at $1.32 billion followed by English champ Manchester United, $1.29 billion, Chelsea, $1.16 billion, and European champion AC Milan, $1.15 billion.

BBDO said that Real has built its brand value through a combination of lucrative sponsorships and worldwide tours. The nine-time European champion is also the world's richest club by revenue, generating $490 million for the year ending June 30. BBDO claims that its rankings help companies interested in advertising assess the marketing potential of buying a sponsorship with the club; the advertising firm makes its assessment based on brand popularity, image and sources of business income. For the full list of clubs

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Report: Mackay Out of Palace Running    
Malky Mackay, who was considered a shoe-in for the vacant Crystal Palace job, is no longer ...
UEFA Investigates Tavecchio Comments    
Italian soccer federation (FIGC) president Carlo Tavecchio is being investigated by UEFA over an alleged racist ...
Report: Glazers to Keep Man United Five More Years    
The Guardian reports that despite mounting unrest over the Glazer's ownership of Manchester United, the family ...
Barca Denied Transfer Ban Appeal    
Barcelona will be unable to sign any players in 2015 after FIFA rejected its appeal against ...
UCL Playoffs: Higuain Rescues Draw vs. Bilbao     
Athletic Bilbao coach Ernesto Valverde says he had "hoped for something more" following his team's 1-1 ...
Wenger Bemoans Ramsey Suspension After Gunners Stalemate    
Aaron Ramsey was sent-off as Arsenal eked out a 0-0 draw away to Besiktas in the ...
Simeone: Di Maria is Real's Best Player     
Atletico Madrid coach Diego Simeone said he thinks that Angel Di Maria is Real Madrid's best ...
Colorado College will be Team USA in 2015    
Colorado College, a Division III school, is moving to the Mountain West this season from Conference ...
Hazing investigation prompts cancellation of UNM opener    
In the aftermath of an incident in which Albuquerque fire and rescue and ambulance personnel were ...
Johannsson Has Groin Surgery     
AZ Alkmaar on Tuesday announced that USA forward Aron Johannsson had surgery on his right groin ...
>> Section 2 Around the Net Archives