Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Real Europe's Most Valuable Soccer Brand
Bloomberg News, September 19th, 2007 3:30PM

MOST READ

MOST COMMENTED

Despite the loss of marketing icon David Beckham, Real Madrid still has the highest commercial value of any European soccer club, according to BBDO. The Spanish champion's brand was valued at $1.53 billion by the global marketing services firm, a unit of the world's largest advertising agency, Omnicom, Inc.

Real's La Liga rival, Barcelona, was ranked second in BBDO's list of the 25 most valuable European soccer clubs, at $1.32 billion followed by English champ Manchester United, $1.29 billion, Chelsea, $1.16 billion, and European champion AC Milan, $1.15 billion.

BBDO said that Real has built its brand value through a combination of lucrative sponsorships and worldwide tours. The nine-time European champion is also the world's richest club by revenue, generating $490 million for the year ending June 30. BBDO claims that its rankings help companies interested in advertising assess the marketing potential of buying a sponsorship with the club; the advertising firm makes its assessment based on brand popularity, image and sources of business income. For the full list of clubs

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Report: Clasico to Break Records     
AS reports that Saturday's Clasico between Real Madrid and Barcelona at the Bernabeu in Madrid will ...
Dunga Names Neymar Brazil Captain    
Brazilian national team coach Dunga on Friday revealed that Neymar will retain the captain's armband when ...
Reports: Lampard Could Extend City Stay     
According to reports in England, Frank Lampard could be able to stay on loan at Manchester ...
Pogba Signs Three-Year Extension with Juve    
Juventus midfielder Paul Pogba on Friday signed a new deal that will keep him at the ...
Rio Ferdinand to Retire This Season    
Former England captain and Queens Park Rangers defender Rio Ferdinand has said he plans to retire ...
Garcia: Roma Must Respond Following Bayern "Accident"     
AS Roma coach Rudi Garcia on Friday admitted that his team has a long way to ...
Mourinho: Costa Could Play Against Man United    
Jose Mourinho on Friday revealed that Chelsea striker Diego Costa could play at Manchester United on ...
Enrique: Suarez to Make Barca Clasico Debut     
Barcelona coach Luis Enrique on Friday confirmed that Luis Suarez will play in Saturday's Clasico vs. ...
Sporting Demands UCL Replay     
Sporting Lisbon has lodged a formal complaint with UEFA demanding a replay of its UEFA Champions ...
FIFA Rankings: USA Falls to 23rd    
Jurgen Klinsmann's USA fell six places to 23rd in FIFA's international rankings following a pair of ...
>> Section 2 Around the Net Archives