Real's La Liga rival, Barcelona, was ranked second in BBDO's list of the 25 most valuable European soccer clubs, at $1.32 billion followed by English champ Manchester United, $1.29 billion, Chelsea, $1.16 billion, and European champion AC Milan, $1.15 billion.
BBDO said that Real has built its brand value through a combination of lucrative sponsorships and worldwide tours. The nine-time European champion is also the world's richest club by revenue, generating $490 million for the year ending June 30. BBDO claims that its rankings help companies interested in advertising assess the marketing potential of buying a sponsorship with the club; the advertising firm makes its assessment based on brand popularity, image and sources of business income. For the full list of clubs