Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Real Europe's Most Valuable Soccer Brand
Bloomberg News, September 19th, 2007 3:30PM

MOST READ

MOST COMMENTED

Despite the loss of marketing icon David Beckham, Real Madrid still has the highest commercial value of any European soccer club, according to BBDO. The Spanish champion's brand was valued at $1.53 billion by the global marketing services firm, a unit of the world's largest advertising agency, Omnicom, Inc.

Real's La Liga rival, Barcelona, was ranked second in BBDO's list of the 25 most valuable European soccer clubs, at $1.32 billion followed by English champ Manchester United, $1.29 billion, Chelsea, $1.16 billion, and European champion AC Milan, $1.15 billion.

BBDO said that Real has built its brand value through a combination of lucrative sponsorships and worldwide tours. The nine-time European champion is also the world's richest club by revenue, generating $490 million for the year ending June 30. BBDO claims that its rankings help companies interested in advertising assess the marketing potential of buying a sponsorship with the club; the advertising firm makes its assessment based on brand popularity, image and sources of business income. For the full list of clubs

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Report: Arsenal Leads EPL with 900 Injuries in 12 Seasons    
According to a report from PhysioRoom.com, which monitors sports team injuries, Premier League giant Arsenal has ...
Underdog BATE Bounces Back Against Bilbao     
Despite losing its opening game to FC Porto, 6-0, underdog BATE Borisov found itself right back ...
Bayern Bosses Slam CSKA's Empty Stadium     
Bayern Munich coach Pep Guardiola admitted there were few benefits to playing in an empty stadium ...
Diego Costa Ready to Play for Spain, Despite Mourinho     
Diego Costa on Wednesday declared himself fit to play for Spain despite club coach Jose Mourinho's ...
Totti: Man City's Tweet Inspired Me to Score    
AS Roma captain Francesco Totti claimed that Manchester City brought him luck by referencing him prior ...
PSG Tames Barca in UCL Thriller    
Paris Saint-Germain might finally have what it takes to win the UEFA Champions League, coach Laurent ...
The case for more female coaches in youth soccer    
Nicole Farley, who coaches at Southern California's Laguna United SC and Dana High School, says "I ...
Nasri to Miss a Month Following Surgery     
Manchester City midfielder Samir Nasri will miss a month after having groin surgery over the weekend. ...
Herrera Out as Man United Injury Crisis Worsens    
Manchester United midfielder Ander Herrera will be out for "weeks" with a fractured rib in yet ...
Giroud Signs Gunners Extension    
Goal.com reports that injured Arsenal striker Olivier Giroud has signed a two-year contract extension with the ...
>> Section 2 Around the Net Archives