Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Euro Failure Could Cost England Millions
The Guardian, October 19th, 2007 5PM

MOST READ

MOST COMMENTED

Faced with the possibility of missing the European Championships in Austria and Switzerland, the English Football Association has already assessed the potential damage, which includes an immediate loss of $14 million for qualifying for the tournament. But the FA warns that that's small potatoes compared to the tens of millions it would cost in terms of the team's brand image.

England's has four chief sponsors that collectively pull in about $200 million for the FA: Umbro, Carlsberg, Nationwide and National Express. The latter two are set to renegotiate terms before the 2010 World Cup, and sources tell the Guardian that not qualifying for Euro 2008 could significantly erode the national team's "bankability" in their eyes. If England made a bad start to World Cup 2010 qualifying before the new sponsorships are sold, it could lead to a tremendous drop in revenue for the FA.

Not that the FA is going broke: Umbro, the national team's shirt sponsor, has a contract that runs through 2014, worth a total of $400 million. Carlsberg has a nine-year agreement, although its sponsorship total was undisclosed. Meanwhile, FA executives insist the organization wouldn't lose much by not qualifying: one spokesman said it might lose 3.5 percent of annual revenue.

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Scolari Gets a Job    
Luiz Felipe Scolari, who resigned as Brazil coach after its disastrous 2014 World Cup campaign, has ...
World Cup Runner-up Coach Steps Down    
Alejandro Sabella, who guided Argentina to the World Cup final in Brazil, has decided to quit ...
Ronaldinho on the Move    
Former World Player of the Year Ronaldinho has left Atletico Mineiro. The 34-year-old former Barcelona, AC ...
Beer Approved in the Big House    
Normally, alcohol sale and consumption is strictly forbidden inside the University of Michigan's stadium, but beer ...
Sturridge Wishes Suarez Well    
Daniel Sturridge says he'll need some help from his teammates if the departure of the Uruguayan ...
Liverpool Signs Belgian Teen Star Striker    
Liverpool has signed of 19-year-old Belgium striker Divock Origi, whose goal against Russia sent the Red ...
Tevez's Kidnapped Father Released    
Juan Alberto Cabral, the father of Juventus' Argentine striker Carlos Tevez, was kidnapped and released eight ...
Atletico Madrid Signs Young French Star    
Spanish La Liga champion Atletico Madrid has acquired 23-year-old French World Cup winger Antoine Griezmann from ...
Cuauhtemoc Blanco Makes Comeback at 41    
Former Mexico striker Cuauhtemoc Blanco has returned to the top flight of Mexican soccer at the ...
Jack Wilshere Regrets Having a Smoke    
What happens in Vegas doesn't always stay in Vegas. Arsenal midfielder Jack Wilshere was caught on ...
>> Section 2 Around the Net Archives