Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Euro Failure Could Cost England Millions
The Guardian, October 19th, 2007 5PM

MOST READ

MOST COMMENTED

Faced with the possibility of missing the European Championships in Austria and Switzerland, the English Football Association has already assessed the potential damage, which includes an immediate loss of $14 million for qualifying for the tournament. But the FA warns that that's small potatoes compared to the tens of millions it would cost in terms of the team's brand image.

England's has four chief sponsors that collectively pull in about $200 million for the FA: Umbro, Carlsberg, Nationwide and National Express. The latter two are set to renegotiate terms before the 2010 World Cup, and sources tell the Guardian that not qualifying for Euro 2008 could significantly erode the national team's "bankability" in their eyes. If England made a bad start to World Cup 2010 qualifying before the new sponsorships are sold, it could lead to a tremendous drop in revenue for the FA.

Not that the FA is going broke: Umbro, the national team's shirt sponsor, has a contract that runs through 2014, worth a total of $400 million. Carlsberg has a nine-year agreement, although its sponsorship total was undisclosed. Meanwhile, FA executives insist the organization wouldn't lose much by not qualifying: one spokesman said it might lose 3.5 percent of annual revenue.

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Florida star Jordan exceeds expectations    
Savannah Jordan was the 2013 Soccer America Freshman of the Year and played for the USA ...
Reports: Bale to Miss Crucial Week for Real     
According to reports on Monday, Gareth Bale will miss a crucial week for Real Madrid after ...
Injured Lampard to Miss City's Trip to CSKA    
Frank Lampard was carried off on a stretcher as Manchester City beat Tottenham 4-1 at the ...
Report: Shakhtar Stadium Damaged in Ukraine War    
Shakhtar Donetsk's Donbass Arena suffered serious damage from gunfire on Monday despite the recent ceasefire agreed ...
Mourinho Swipes at National Team Coaches    
Chelsea coach Jose Mourinho took a swipe at Spain coach Vicente del Bosque on Monday, by ...
Bundesliga: Heaven for Bayern, Hell for BVB    
Pep Guardiola once again lavished high praise on Philipp Lahm after the Bayern Munich veteran put ...
Enrique Dismisses Messi Substitution Row     
Did Lionel Messi refuse to be taken off during Barcelona's 3-0 win against Eibar? No matter ...
Hart: Aguero "Useless" in Practice Sessions    
Sergio Aguero, Manchester City's four-goal hero against Tottenham on Saturday, is apparently "useless" at times during ...
Arena: 'We Need to Start Focusing on Playing'    
Bruce Arena suggested that Landon Donovan's long MLS goodbye has become a distraction following the Los ...
Platini: Blatter No Longer Serves Soccer    
UEFA President Michel Platini on Friday launched perhaps his most scathing criticism of FIFA President Sepp ...
>> Section 2 Around the Net Archives