Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Lynn Berling-Manuel is new AYSO Chief Marketing Officer
November 16th, 2007 7AM

MOST READ
TAGS:  youth boys

MOST COMMENTED

Soccer America's CEO & Publisher, Lynn Berling-Manuel, who in 1975 became its first full-time managing editor, is leaving Soccer America to be the new Chief Marketing Officer of the American Youth Soccer Organization (AYSO).

"I have been very happy at Soccer America and hadn't considered leaving," said Berling-Manuel. "But when [AYSO National Executive Director] Rick Davis spoke with me about this opportunity, it was a very exciting challenge. I thank the staff and owners of Soccer America for giving me their full support in this move.

 

"I consider AYSO one of the most under-marketed organizations in American soccer. With nearly 700,000 players, centralized marketing rights and an all-volunteer constituency, it's a wonderful opportunity to bring this positive organization to more members and sponsors."

Berling-Manuel comes to AYSO with more than 30 years of media and marketing experience, including 16 years as publisher of Soccer America Communications LLC, publishers of Soccer America Magazine, socceramerica.com, SoccerAmericaDaily, Soccer Business Insider, Youth Soccer Insider, and numerous other soccer information products.

"For 43 years, AYSO has been a leader in the youth soccer community," said Davis. "When considering candidates for the position of Chief Marketing Officer of AYSO - what better person to hire than someone who has been a part of the leading soccer publication in America [Soccer America] for so many years,"

Berling-Manuel is no stranger to AYSO, having served as keynote speaker at past National Annual General Meetings and Section Conferences.

Berling-Manuel helped guide Soccer America from its fledging beginnings in 1971 as a regional newsletter to the most respected soccer magazine in America.

She orchestrated the company's launch of SoccerAmerica.com in 1995 and Soccer America's e-letters in 2001.

 



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
WPS owner Borislow dies of heart attack    
[OBITUARY] Dan Borislow, the controversial owner of franchise MagicJack in defunct Women's Professional Soccer, died Tuesday ...
MLS: Three games to watch    
[PREVIEW: Week 20] A pair of important Eastern Conference games and the first showdown of the ...
Teen star Saucedo becomes first Utahn to sign with RSL    
[MLS TRANSACTIONS] Real Salt Lake has signed 17-year-old academy star Sebastian Saucedo from RSL Arizona as ...
Teenager Hyndman in Fulham squad for Jax match    
[INTERNATIONAL FRIENDLIES] Emerson Hyndman, the 18-year-old grandson of former FC Dallas coach Schellas Hyndman, is in ...
Concorde Fire plays PDA Harkes for McGuire Cup    
[U.S. YOUTH SOCCER] Georgia's Concorde Fire Elite and New Jersey's PDA Harkes will play Saturday for ...
What They're Saying: Arsene Wenger    
"He is a player with a good eye and good technique and is very agile. He ...
Top 20 U.S. soccer crowds    
[CROWD COUNT] Wednesday's game between the LA Galaxy and Manchester United drew 84,632 fans at the ...
Galaxy II signs academy product Jaime Villarreal    
[USL PRO] Jaime Villarreal, younger brother of Jose Villarreal, signed with LA Galaxy II, becoming the ...
Falcao is back! Playing baseball    
[VIDEO PICK: Off the Post] Colombian Radamel Falcao, recovering from an ACL injury, was perhaps the ...
Freddy Adu's latest stop: Serbia    
[AMERICANS ABROAD] A decade after making his pro debut at the age of 14 with D.C. ...
>> Soccer America Daily Archives