Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Lynn Berling-Manuel is new AYSO Chief Marketing Officer
November 16th, 2007 7AM

MOST READ
TAGS:  youth boys

MOST COMMENTED

Soccer America's CEO & Publisher, Lynn Berling-Manuel, who in 1975 became its first full-time managing editor, is leaving Soccer America to be the new Chief Marketing Officer of the American Youth Soccer Organization (AYSO).

"I have been very happy at Soccer America and hadn't considered leaving," said Berling-Manuel. "But when [AYSO National Executive Director] Rick Davis spoke with me about this opportunity, it was a very exciting challenge. I thank the staff and owners of Soccer America for giving me their full support in this move.

 

"I consider AYSO one of the most under-marketed organizations in American soccer. With nearly 700,000 players, centralized marketing rights and an all-volunteer constituency, it's a wonderful opportunity to bring this positive organization to more members and sponsors."

Berling-Manuel comes to AYSO with more than 30 years of media and marketing experience, including 16 years as publisher of Soccer America Communications LLC, publishers of Soccer America Magazine, socceramerica.com, SoccerAmericaDaily, Soccer Business Insider, Youth Soccer Insider, and numerous other soccer information products.

"For 43 years, AYSO has been a leader in the youth soccer community," said Davis. "When considering candidates for the position of Chief Marketing Officer of AYSO - what better person to hire than someone who has been a part of the leading soccer publication in America [Soccer America] for so many years,"

Berling-Manuel is no stranger to AYSO, having served as keynote speaker at past National Annual General Meetings and Section Conferences.

Berling-Manuel helped guide Soccer America from its fledging beginnings in 1971 as a regional newsletter to the most respected soccer magazine in America.

She orchestrated the company's launch of SoccerAmerica.com in 1995 and Soccer America's e-letters in 2001.

 



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
What They're Saying: Bakary Soumare    
"As a player, there's nothing more fun than playing in front of a packed crowd, knowing ...
MLS Trade Central: Sporting KC gets De Jong    
Sporting Kansas City signed Canadian international Marcel de Jong after successful trial at left back at ...
Scouting Report: Norwegian train gets back on track    
Back in the day, the USA's archrival in women's soccer was Norway. The Norwegians split the ...
Haji Wright strikes as U.S. U-17s down T&T     
Haji Wright, the USA's leading scorer coming into the Concacaf U-17 Championship, got his first goal ...
Roster: U.S. U-15 girls kick off new cycle    
The U.S. U-15 girls national team convenes March 14-21 at U.S. Soccer National Training Center in ...
Edwards replaces longtime exec Holt as USL president    
Tim Holt, who spent the last 16 years at the United Soccer League, the last six ...
Roster: U.S. U-16 boys to play in Dutch tourney     
The U.S. U-16 boys national team will play in the Netherlands International Tournament in Rotterdam, facing ...
Roster: U.S. U-15 boys head to Florida camp    
Coach John Hackworth has named a 36-player roster for a March 7-15 in Fort Lauderdale, Fla., ...
Man City-Barca breaks FS1 viewing record    
Last Tuesday's Manchester City-Barcelona match set a new viewing record for a UEFA Champions League match ...
Bocanegra joins MLS Atlanta as technical director    
Former U.S. national team captain Carlos Bocanegra, who retired as a player following the 2014 season, ...
>> Soccer America Daily Archives