Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America ClassifiedsGame Report
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Lynn Berling-Manuel is new AYSO Chief Marketing Officer
November 16th, 2007 7AM

MOST READ
TAGS:  youth boys

MOST COMMENTED

Soccer America's CEO & Publisher, Lynn Berling-Manuel, who in 1975 became its first full-time managing editor, is leaving Soccer America to be the new Chief Marketing Officer of the American Youth Soccer Organization (AYSO).

"I have been very happy at Soccer America and hadn't considered leaving," said Berling-Manuel. "But when [AYSO National Executive Director] Rick Davis spoke with me about this opportunity, it was a very exciting challenge. I thank the staff and owners of Soccer America for giving me their full support in this move.

 

"I consider AYSO one of the most under-marketed organizations in American soccer. With nearly 700,000 players, centralized marketing rights and an all-volunteer constituency, it's a wonderful opportunity to bring this positive organization to more members and sponsors."

Berling-Manuel comes to AYSO with more than 30 years of media and marketing experience, including 16 years as publisher of Soccer America Communications LLC, publishers of Soccer America Magazine, socceramerica.com, SoccerAmericaDaily, Soccer Business Insider, Youth Soccer Insider, and numerous other soccer information products.

"For 43 years, AYSO has been a leader in the youth soccer community," said Davis. "When considering candidates for the position of Chief Marketing Officer of AYSO - what better person to hire than someone who has been a part of the leading soccer publication in America [Soccer America] for so many years,"

Berling-Manuel is no stranger to AYSO, having served as keynote speaker at past National Annual General Meetings and Section Conferences.

Berling-Manuel helped guide Soccer America from its fledging beginnings in 1971 as a regional newsletter to the most respected soccer magazine in America.

She orchestrated the company's launch of SoccerAmerica.com in 1995 and Soccer America's e-letters in 2001.

 



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Ontario's K-W United FC takes PDL crown    
Top-seeded Kitchener-Waterloo United FC became the third Canadian team to win the PDL championship in the ...
MLS: Seeing isn't believing after 39-goal Saturday    
On a day when Frank Lampard, Shaun Wright-Phillips and Tranquillo Barnetta, among others, made their league ...
What Thay're Saying: Chris Rolfe    
"That was the craziest game I've ever been a part of, in pro soccer." -- D.C. ...
Video Pick: Mourinho tosses his medal to young Arsenal fan    
Jose Mourinho brought a smile to the face of a young Arsenal fan when the Chelsea ...
What They're Saying: Economics professor Bruce Corrie    
"There are a number of positive benefits it could have to engage youth, build values, provide ...
Crowd Count: Chattanooga FC draws record 9,236 fans    
For the second year in a row, Chattanooga FC set a National Premier Soccer League attendance ...
Charlotte snaps Rhinos' USL unbeaten streak at 19 games    
The Charlotte Independence got goals from brothers Alex Martinez and Enzo Martinez as well as Pole ...
Altidore's frustrations get the better of him -- again    
Not for the first time this year, Jozy Altidore lashed out and paid dearly. Playing with ...
Dunn makes strong case for NWSL MVP    
If the NWSL means anything to the U.S. women's national team, Crystal Dunn will be in ...
What They're Saying: CFU president Gordon Derrick    
"I think it is just politics, people are trying to create an atmosphere. If they can ...
>> Soccer America Daily Archives