Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
MLS's Successful, Measured Approach
Business Week, November 16th, 2007 3:45PM

MOST READ

MOST COMMENTED

Business Week has a lengthy article about Major League Soccer's recent success. In 2007, the league saw attendances rise 8.2 percent to an average of 16,770. TV ratings were also up, helping the league secure its first national broadcasting fee in its history. The biggest jump came in sponsorship revenue, a 25 percent increase, and jersey sales, up a whopping 700 percent from 2006. However, as MLS Commissioner Don Garber says, it's all about slow, measured growth: "One way to certainly derail our current success is to move away from our slow and strategic growth strategy," he says. MLS operates under an unusual structure where the league controls and negotiates player salaries, mostly to keep spending in line with growth.

Success has driven up investor demand for obtaining new franchises. Earlier this week Seattle was officially unveiled as the 16th MLS franchise. The team's investors paid $30 million for the rights, compared to $10 million in 2005. As team majority owner Joe Roth says, "I didn't sign on to lose money. I am a soccer nut, but I am also a business person."

Meanwhile, the league is also starting to successfully tap the Latino market, for which it has the highest percentage of fans of any other sport in the country. For example, the addition of Cuauhtemoc Blanco has paid huge dividends in Chicago: following his arrival in July, the Fire's attendance rose 60 percent to 16,000 per game.

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Dick Advocaat Takes Serbia Helm    
Dutchman Dick Advocaat, whose resume includes stints as coach of the Netherlands, South Korea, PSV Eindhoven ...
Arsenal Buys Teen Defender for $27 million    
Arsenal has signed England U-19 defender Calum Chambers from Southampton for about $27 million. The 19-year-old ...
Schweinsteiger Says Sorry for Insulting Song    
World Cup winner and Bayern Munich midfielder Bastian Schweinsteiger has apologized after the a video appeared ...
Lionel Messi Not Clear of Tax Trouble    
Despite the prosecutor arguing in June that his father Jorge was responsible for the family's finances ...
Ranieri Named Greece Coach     
Claudio Ranieri on Friday signed a two-year deal to manage Greece. The 62-year-old Italian replaces Fernando ...
West Ham's Carroll to Miss Four Months    
West Ham striker Andy Carroll is set to miss up to four months after suffering ankle ...
Pinto Quits Costa Rica     
Jorge Luis Pinto, who guided Costa Rica to a surprise quarterfinal finish at the World Cup ...
Cech to Fight for Chelsea Place    
Petr Cech has vowed to stay and fight for his place as his decade-long reign as ...
Mourinho: Drogba 'Belongs' to Chelsea    
Jose Mourinho on Friday admitted that he is considering re-signing Chelsea legend Didier Drogba, who is ...
Maradona Blasts Argentina's Coaching Decisions    
Former Argentina captain Diego Maradona, who famously inspired the Albiceleste to World Cup glory at the ...
>> Section 2 Around the Net Archives