Could it be that the face of the 2010 World Cup in South Africa is that of Cameroonian player Samuel Eto'o? That's what FIFA President Sepp Blatter implied at the unveiling of the tournament's official poster, stating that the profile imposed onto an African map was that of a very popular European-based player from Cameroon.

But Blatter was apparently joking around and organizers had to quell South African criticism of the poster by explaining the image was actually a compilation: "The face represents every single African supporter from Morocco in the north, Gambia in the west, Somalia, Kenya and Ethiopia in the east to South Africa in the south."

The poster was designed by the South African creative agency Switch, which also created the 2010 FIFA World Cup logo. The poster design beat out three rivals in a public vote in September.

The colors of the poster are inspired by the South African flag while drawing upon the African continent. The yellow background symbolizes the sun as the source of warmth, energy and life.