Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Hawaii Beckons Galaxy and Beckham
November 30th, 2007 7AM

MOST READ
TAGS:  mls

MOST COMMENTED

By Ridge Mahoney

A more apropos name might be "Becks Does Honolulu" for the Pan-Pacific Championship officially announced by MLS yesterday, but marketing issues aside, this event certainly offers some allure beyond that of David Beckham. The four-team tournament will match teams from MLS (the Galaxy and Houston), J-League (Gamba Osaka) and Australia's A-League (TBA) in Honolulu Feb. 20 and 23.

The MLS teams play their foreign opponents in the semifinals with the winners meeting to decide the crown.

If Sydney FC wins the A-League, it could meet the Galaxy in a repeat of the friendly played earlier this week, a 5-3 Sydney victory. But it would have to win its semifinal, as the Galaxy has been paired against Gamba Osaka in the semis, with Houston meeting the A-League champ, to be decided in early February.

Dynamo forward Brian Ching, the only native Hawaiian currently playing in MLS, lends a local flavor to the competition, and the presence of the reigning league champion adds a dose of legitimacy to the obvious marketing forces driving the formation of this tournament.

At a press conference two days before MLS Cup, Commissioner Don Garber cited Seattle, scheduled to start league play in 2009, as a potential future site for this competition. The large Asian population in the area is a symbol of the frontiers targeted by MLS and its marketing arm, Soccer United Marketing, to maximize the popularity of Beckham as well as its other properties.

Hawaii is not regarded as a serious expansion candidate, but its proximity to Asia offers MLS/SUM plenty of marketing potential and is just another perk of playing for the Galaxy.

And, Ching probably won't be the only Houston player welcoming a week or so in the islands.

A source said Dentsu, the Japanese marketing agency with ties to MLS and SUM, is one of the event's sponsors, but there's been no official mention of Dentsu so far or any other official sponsors.

The Australian league is sponsored by Hyundai. The J-League has no title sponsor; earlier this month, Gamba won the League Cup, which is officially named the Yamazaki Nabisco Cup and is a separate competition from the Emperors' Cup, which is open to all clubs, professional and amateur.

Other details, such as prize money and television coverage, have yet to be determined.



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Soccer America Men's Top 25 Scoreboard    
[ROUNDUP: Sunday] No. 1 Washington jumped out to a 2-0 lead at San Diego State after ...
'Caps qualify for first time, three U.S. spots taken    
[CONCACAF CHAMPIONS LEAGUE] Vancouver qualified for the Concacaf Champions League for the first time when Saturday's ...
Soccer America Women's Top 25 Scoreboard    
[ROUNDUP: Sunday] A goal in each half from Michaela Dooley and Stuart Pope gave Kentucky a ...
The Good, The Bad -- and Lionel Messi     
[EUROPE IN A NUTSHELL] A hat trick was not enough for Sergio Aguero, while Cristiano Ronaldo ...
Sounders in driver's seat for Supporters' Shield    
[MLS: Sunday] The LA Galaxy looked to be coasting to victory in the first of its ...
Indiana-based Haiti overcomes obstacles    
[SCOUTING REPORT: Haiti] The USA is all but assured of advancing to the semifinals of the ...
Cameron returns for Stoke, Diskerud injured in Norway    
[AMERICANS ABROAD: Weekend] Geoff Cameron made his first appearance of the English Premier League season after ...
What They're Saying: Raphael Wolf     
"That was a big blow for us, there's no point in sugar-coating it. It wasn't a ...
Goalkeeper scores fantastic free kick     
[VIDEO PICK: Golazo] Rogerio Ceni, the 41-year-old goalkeeper who is Sao Paulo's 11th all-time leading scorer, ...
D.C. United tops East, Crew gets in    
[MLS: Saturday] D.C. United wrapped up a remarkable run by downing Chicago, 2-1, to win the ...
>> Soccer America Daily Archives