Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
Hawaii Beckons Galaxy and Beckham
November 30th, 2007 7AM
Subscribe to Soccer America Daily

MOST READ
TAGS:  mls

MOST COMMENTED

By Ridge Mahoney

A more apropos name might be "Becks Does Honolulu" for the Pan-Pacific Championship officially announced by MLS yesterday, but marketing issues aside, this event certainly offers some allure beyond that of David Beckham. The four-team tournament will match teams from MLS (the Galaxy and Houston), J-League (Gamba Osaka) and Australia's A-League (TBA) in Honolulu Feb. 20 and 23.

The MLS teams play their foreign opponents in the semifinals with the winners meeting to decide the crown.

If Sydney FC wins the A-League, it could meet the Galaxy in a repeat of the friendly played earlier this week, a 5-3 Sydney victory. But it would have to win its semifinal, as the Galaxy has been paired against Gamba Osaka in the semis, with Houston meeting the A-League champ, to be decided in early February.

Dynamo forward Brian Ching, the only native Hawaiian currently playing in MLS, lends a local flavor to the competition, and the presence of the reigning league champion adds a dose of legitimacy to the obvious marketing forces driving the formation of this tournament.

At a press conference two days before MLS Cup, Commissioner Don Garber cited Seattle, scheduled to start league play in 2009, as a potential future site for this competition. The large Asian population in the area is a symbol of the frontiers targeted by MLS and its marketing arm, Soccer United Marketing, to maximize the popularity of Beckham as well as its other properties.

Hawaii is not regarded as a serious expansion candidate, but its proximity to Asia offers MLS/SUM plenty of marketing potential and is just another perk of playing for the Galaxy.

And, Ching probably won't be the only Houston player welcoming a week or so in the islands.

A source said Dentsu, the Japanese marketing agency with ties to MLS and SUM, is one of the event's sponsors, but there's been no official mention of Dentsu so far or any other official sponsors.

The Australian league is sponsored by Hyundai. The J-League has no title sponsor; earlier this month, Gamba won the League Cup, which is officially named the Yamazaki Nabisco Cup and is a separate competition from the Emperors' Cup, which is open to all clubs, professional and amateur.

Other details, such as prize money and television coverage, have yet to be determined.



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Making a List: Top MLS rookie scorers    
Jordan Morris scored two goals in the Seattle Sounders' 4-2 win over the LA Galaxy to ...
NWSL : Portland Thorns take first Shield    
The Portland Thorns got two goals from Allie Long and a third from fellow U.S. Olympian ...
What They're Saying: Jordan Morris    
"I know you guys don't like it when I use the outside of my right [foot]." ...
MLS Talking Points: Sounders reward themselves, again    
Their playoff hopes would not have been totally extinguished if they had lost to the LA ...
Video Pick: Own goal by Galaxy's Van Damme    
The Los Angeles Galaxy did lead during a 4-2 loss to Seattle, but only for 15 ...
Lauren Holiday has healthy baby girl    
Lauren Holiday, who retired last year at the age of 28 to start a family with ...
What They're Saying: FIFA anti-racism task force member Osasu Obayiuwana    
"We never had a single meeting under his chairmanship. I wrote him, more than once, asking ...
U.S. Abroad: Orozco and Arriola back on top with Xolos    
Michael Orozco started and Paul Arriola was a late sub as Tijuana won, 2-1, at Santos ...
MLS Week 29: Results & Standings    
The New York Red Bulls, Toronto FC and New York City FC became the first three ...
U.S. Abroad: Another convincing win for Pulisic's Borussia Dortmund    
Borussia Dortmund completed its second perfect week in a row when it beat Freiburg, 3-1, to ...
>> Soccer America Daily Archives