Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Red Bull Praised for Keeping it Soccer-Specific
USSoccerPlayers, November 30th, 2007 3:45PM

MOST READ

MOST COMMENTED

USSoccerPlayers' J Hutcherson talks about the significance of Red Bull wanting to build Major League Soccer's first "real" soccer-specific stadium. Several MLS teams have their own stadiums, but these are leased out for concerts and other events. According to managing director Marc de Grandpre, Red Bull wanted to move away from the multi-use approach championed by Anschutz Entertainment Group, which is one of the main reasons the energy drink-maker decided to buy AEG's 50 percent stake in Red Bull Park, to be built in Harrison, N.J.

"The intimate experience was critical for us and it wasn't as important for AEG," de Grandpre said, adding that they wanted to give Red Bull Park a more European-feel: "We want fans to experience the game the way it should be" -- as a soccer-specific stadium, not another soccer park/tour stop for big-name pop acts.

Hutcherson explains that live events are a big part of AEG's business (AEG is also owner of the Houston Dynamo and L.A. Galaxy) so turning stadiums into tour stops is a perfect fit to their business. But AEG has a big competitor in Live Nation, a live events company chasing the big music triple play of artist, venue and merchandising. Live Nation already owns venues in many of the same MLS cities where AEG hopes to compete, and the company's recent signing of Madonna signals its intent. Why MLS wants to compete in that market is an interesting question, indeed.

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
World Cup Boosts German Beer Sales    
The World Cup is credited for boosting German beer sales by 4.4 percent in the year's ...
Glazers Selling selling 8 million Man United    
The Glazer family will make around $150 million by selling 8 million shares of its stake ...
Former Palestine Midfielder Killed in Bombing    
Former Palestinian national team player Ahed Zaqout has been killed by an Israeli bomb that hit ...
Neymar Aims to Be Fit for Barcelona Opener    
Brazilian star, Neymar, who fractured a bone in his back following a challenge from Colombia's Juan ...
Mourinho: Lukaku Lacked Motivation    
Chelsea coach Jose Mourinho, after his club sold 21-year-old Belgian striker Romelu Lukaku to Everton for ...
Former Zambia Boss Takes Ivory Coast's Helm    
Frenchman Herve Renard has been appointed coach of Ivory Coast, replacing Sabri Lamouchi, who left after ...
Steven Gerrard: 'Every Person Slips'    
Steven Gerrard says the slip that arguably ended Liverpool's title hopes and England being knocked out ...
La Liga Champ Eying Chicharito    
Mexican striker Javier Hernandez, who started just six Premier League games for Manchester United last season ...
No Charges for Moyes Over Bar Incident    
Former Manchester United coach David Moyes is in the clear after he was investigated over an ...
West Ham Acquires Ecuador World Cup Striker    
West Ham has finalized a $20 million transfer of Ecuador striker Enner Valencia from Mexican club ...
>> Section 2 Around the Net Archives