McClaren won despite stiff competition from George W. Bush and British TV host Jeremy Kyle.
English model Naomi Campbell won last year's Foot in Mouth Award "I love England, especially the food. There's nothing I like more than a lovely bowl of pasta."
The award last went to a soccer personality in 1999 when England coach Glenn Hoddle tried to explain his controversial comment that disabilities were caused by deeds in former lives:
"I do not believe that. At this moment in time, if that changes in years to come I don't know, but what happens here today and changes as we go along that is part of life's learning and part of your inner beliefs. But at this moment in time I did not say them things and at the end of the day I want to put that on record because it has hurt people."