Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
'Connection' is Key for MLS
Houston Chronicle, December 14th, 2007 3:45PM

MOST READ

MOST COMMENTED

Perhaps more than any other professional sports league in the U.S., Major League Soccer is uniquely positioned to have its players promote the league on a grassroots level. For example, says the Houston Chronicle's Glenn Davis, "Talk to the players on the Dynamo and you will find articulate, educated and enthusiastic players who can speak on a variety of subjects…Perfect for getting out and about in the community."

Indeed, because their celebrity is more -- let's say -- muted, MLS players can connect with their communities on a level that NFL or NBA players could not. Says Davis: "Clinics and personal appearances by players are worth their weight in gold as promotional vehicles," because they foster a lasting connection between players and fans." Davis uses the example of his own son, who on a recent trip to New Jersey reminded him that New York Red Bulls midfielder Seth Stammler was his youth coach -- something he'll remember forever. You can't put a price tag on that kind of connection.

Of course, he adds, "Soccer in the United States will not grow in awareness without the tertiary support of the media," and that means outlets like ESPN, which broadcast MLS games, need to create more of a mainstream discourse around the game and its stars. Indeed, even soccer-bashing pundits like ESPN's own Jim Rome are good for the game because they at least get people thinking about it.

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Pellegrini: David Silva Out Three-Four Weeks    
Manchester City coach Manuel Pellegrini on Thursday confirmed that playmaker David Silva will miss three-to-four weeks ...
Reus Distances Himself from Bayern Ahead of Der Klassiker    
Germany and Borussia Dortmund forward Marco Reus on Thursday issued a statement distancing himself from a ...
Neymar to Play in 2016 Olympics     
Neymar will be joining the Brazil squad for the 2016 Olympics in Rio de Janeiro, coach ...
Gerrard Hints at Possible Liverpool Exit     
It's almost unthinkable for Liverpool fans: Could Steven Gerrard really leave the only club he has ...
Report: FA Racking Up Social Media Fines    
Queens Park Rangers defender Rio Ferdinand on Wednesday became the latest Premier League player to be ...
Real's Navas Seeks Legal Action for Costa Rican Spying    
The Associated Press is reporting Thursday that Real Madrid goalkeeper Keylor Navas will take legal action ...
Mandzukic: Guardiola 'Didn't Treat Me with Respect'    
In an interview with Croatian newspaper Sportske Novosti, Mario Mandzukic says he is enjoying playing for ...
Roma's Destro to Consider Future     
Mattia Destro on Wednesday cast doubt around his future after scoring the opening goal in AS ...
Allegri: 'Lack of Maturity' Costs Juve     
Despite hitting the woodwork several times and having much the better play throughout, Juventus lost 1-0 ...
Report: Former President Hoeness Warns Bayern     
German daily Bild reports that former Bayern Munich President Uli Hoeness, who is currently in prison ...
>> Section 2 Around the Net Archives