Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
'Connection' is Key for MLS
Houston Chronicle, December 14th, 2007 3:45PM
Subscribe to Section 2 Around the Net

MOST READ

MOST COMMENTED

Perhaps more than any other professional sports league in the U.S., Major League Soccer is uniquely positioned to have its players promote the league on a grassroots level. For example, says the Houston Chronicle's Glenn Davis, "Talk to the players on the Dynamo and you will find articulate, educated and enthusiastic players who can speak on a variety of subjects…Perfect for getting out and about in the community."

Indeed, because their celebrity is more -- let's say -- muted, MLS players can connect with their communities on a level that NFL or NBA players could not. Says Davis: "Clinics and personal appearances by players are worth their weight in gold as promotional vehicles," because they foster a lasting connection between players and fans." Davis uses the example of his own son, who on a recent trip to New Jersey reminded him that New York Red Bulls midfielder Seth Stammler was his youth coach -- something he'll remember forever. You can't put a price tag on that kind of connection.

Of course, he adds, "Soccer in the United States will not grow in awareness without the tertiary support of the media," and that means outlets like ESPN, which broadcast MLS games, need to create more of a mainstream discourse around the game and its stars. Indeed, even soccer-bashing pundits like ESPN's own Jim Rome are good for the game because they at least get people thinking about it.

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Youth soccer fights back against 49ers    
Northern California youth soccer advocates, including Santa Clara Youth Soccer League President Tino Silva, have launched ...
Cal South TOPSoccer Program Turns 25    
"We're all soccer players, special needs or not," says Sandy Castillo, chair of the Cal South ...
How Neymar Played in Childhood     
Neyrmar: "I used to pick up the ball, set up the furniture and go around dribbling ...
Roma Partnering with U.S. Youth Clubs    
Italian Serie A club Roma, which has American ownership, aims to forge partnerships with seven U.S. ...
LVG: Falcao "Has to Prove Himself"    
Manchester United coach Louis van Gaal has responded to criticism over dropping Radamel Falcao by claiming ...
Report: Adidas to Assist Messi Move?    
According to Spanish sports daily AS, Lionel Messi's sponsor Adidas could be the key to the ...
Toure Admits Man City Future in Doubt     
Speaking ahead of the opening games of the African Nations' Cup in Equatorial Guinea this weekend, ...
Ronaldo Blasts 'Defensive' Atleti Tactics    
Cristiano Ronaldo blasted Atletico Madrid for its unattractive style after the Rojiblancos ousted Real Madrid from ...
Fabian Johnson's 'Spat' with 'Gladbach Coach Favre    
According to Bild, USA defender Fabian Johnson is in a "spat" with Borussia Monchengladbach coach Lucien ...
Serie A to Introduce Goal-Line Technology     
Serie A will introduce goal-line technology next season after the Italian soccer federation (FIGC) gave its ...
>> Section 2 Around the Net Archives