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Major League Soccer / Soccer United Marketing job
January 8th, 2008 5:04PM



Major League Soccer / Soccer United Marketing

Job Title
Coordinator of New Media Public Relations

The Coordinator, New Media Public Relations increases the profile and improves the reputation of Major League Soccer and Soccer United Marketing through proactive public relations focused on emerging media.  The ideal candidate is someone with an understanding of the relationship between traditional public relations and the use of current online/digital technology.  A key member of the communications department, this position is based in New York, NY.


Reports to
Director, Communications

Employees Managing Directly

Primary responsibilities
"    Develop and execute publicity strategies to affect emerging media including (but not limited to):
o    Viral public relations campaigns
o    Provide resources for multimedia coverage of MLS and SUM events
o    Support player pages on Facebook and MySpace
o    Leverage MLS YouTube channel
o    Manage and maximize video PR services such as Critical Mention
o    Creation and distribution of video news releases
o    Search engine maximization
"    Monitor and analyze exposure of MLS and SUM properties on soccer Websites and blogs
o    Establish and maintain relations with key soccer blogs, general sports blogs and other important blogs.
o    Study traffic and trends at these sites and provide weekly report to MLS/SUM executives
"    Monitor and SUM websites daily to ensure accuracy  
"    Serve as MLS and SUM liaison with editorial decision makers and soccer contributors at major online media outlets.  (e.g.,,, Fox, Sports, etc.)
"    Oversee production of video clip reports
"    Support department with the following:
o    Servicing MLS broadcast partners
o    Formulating and delivering story pitches to broadcast and electronic media outlets
o    Media operations and accreditation for MLS and SUM events
o    Media list maintenance

Other roles
As deemed necessary by the SVP, Marketing and Communications and the Director of Communications  

Required Skills
Experience (1-2 years) preferably within a online journalism, social media, new media, or sports public relations environment
Excellent written and verbal communication skills
Knowledge and active involvement in the use of online communities, and an interest in how pop culture is translated into these arenas
Knowledge of broadcast and new media technology and trends
Excellent time management skills
Strong organizational skills and meticulous attention to detail
Outstanding communication and interpersonal skills
Willingness to travel
Ability to research and coordinate information with prompt turnaround

Preferred Skills
Knowledge of and passion for Major League Soccer
Spanish proficiency
Experience in sports industry
Experience utilizing PR software (e.g., Vocus, Bacons, etc.) to create media lists, identify opportunities and
track PR results

Interested candidates should e-mail their resume and cover letter to:

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