Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
Major League Soccer / Soccer United Marketing job
January 8th, 2008 5:04PM
Subscribe to College Soccer Reporter

MOST READ

MOST COMMENTED

Major League Soccer / Soccer United Marketing

Job Title
Coordinator of New Media Public Relations

Summary
The Coordinator, New Media Public Relations increases the profile and improves the reputation of Major League Soccer and Soccer United Marketing through proactive public relations focused on emerging media.  The ideal candidate is someone with an understanding of the relationship between traditional public relations and the use of current online/digital technology.  A key member of the communications department, this position is based in New York, NY.

Department
Communications

Reports to
Director, Communications

Employees Managing Directly
None

Primary responsibilities
"    Develop and execute publicity strategies to affect emerging media including (but not limited to):
o    Viral public relations campaigns
o    Provide resources for multimedia coverage of MLS and SUM events
o    Support player pages on Facebook and MySpace
o    Leverage MLS YouTube channel
o    Manage and maximize video PR services such as Critical Mention
o    Creation and distribution of video news releases
o    Search engine maximization
"    Monitor and analyze exposure of MLS and SUM properties on soccer Websites and blogs
o    Establish and maintain relations with key soccer blogs, general sports blogs and other important blogs.
o    Study traffic and trends at these sites and provide weekly report to MLS/SUM executives
"    Monitor MLSnet.com and SUM websites daily to ensure accuracy  
"    Serve as MLS and SUM liaison with editorial decision makers and soccer contributors at major online media outlets.  (e.g., ESPN.com, SI.com, Fox Sports.com, AOL.com Sports, etc.)
"    Oversee production of video clip reports
"    Support department with the following:
o    Servicing MLS broadcast partners
o    Formulating and delivering story pitches to broadcast and electronic media outlets
o    Media operations and accreditation for MLS and SUM events
o    Media list maintenance

Other roles
As deemed necessary by the SVP, Marketing and Communications and the Director of Communications  

Required Skills
Experience (1-2 years) preferably within a online journalism, social media, new media, or sports public relations environment
Excellent written and verbal communication skills
Knowledge and active involvement in the use of online communities, and an interest in how pop culture is translated into these arenas
Knowledge of broadcast and new media technology and trends
Excellent time management skills
Strong organizational skills and meticulous attention to detail
Outstanding communication and interpersonal skills
Willingness to travel
Ability to research and coordinate information with prompt turnaround

Preferred Skills
Knowledge of and passion for Major League Soccer
Spanish proficiency
Experience in sports industry
Experience utilizing PR software (e.g., Vocus, Bacons, etc.) to create media lists, identify opportunities and
track PR results

Interested candidates should e-mail their resume and cover letter to:
mlsjobs@mlsnet.com.





No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

    ARCHIVES
    FOLLOW SOCCERAMERICA

    Recent College Soccer Reporter
    Soccer America Women's Top 25    
    Stanford remained No. 1 in the Soccer America Women's Top 25 weekly rankings while Florida State ...
    Soccer America Men's Top 25    
    Maryland took over the top spot in the Soccer America Men's Top 25 rankings. The Terrapins, ...
    Soccer America Women's Top 25    
    Stanford regained the top spot in the Soccer America Women's Top 25 weekly rankings following West ...
    N.C. State beats Carolina for second time in 48 games    
    Kia Rankin's goal in the 67th minute gave N.C. State a 1-0 win over North Carolina ...
    Arkansas ties record for best start in school history    
    Arkansas continues to impress with its second win over a top five at home this season. ...
    College Women: Hoyas slay another unbeaten powerhouse    
    A week after handing No. 3 Virginia its first loss of the season, Georgetown defeated previously ...
    Soccer America Men's Top 25    
    Syracuse, one of three unbeaten and untied teams through four weeks of the men's college season, ...
    College Men: ETSU stuns North Carolina in Chapel Hill    
    ETSU recorded the biggest win in school history when the Buccaneers defeated the top-ranked North Carolina, ...
    Virginia rallies from two goals down to tie Clemson    
    No. 14 Virginia had to settle for a 3-3 tie against No. 5 Clemson in Charlottesville, ...
    Louisville hands No. 2 Notre Dame first loss    
    No. 25 Louisville handed No. 2 Notre Dame its first loss of the season after six ...
    >> College Soccer Reporter Archives