Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Hawaii's Pan-Pacific Tourney Aims for Pro Bowl Luster
The Honolulu Advertiser, February 18th, 2008 5:45PM

MOST READ

MOST COMMENTED

If Honolulu loses the NFL Pro Bowl (which it may once the state's contract with the league expires next year), then soccer's Pan-Pacific Championship might come to fill the economic void -- or at least part of it, says the Honolulu Advertiser's Michael Tsai. Why? For one thing, an international field featuring the L.A. Galaxy, Houston Dynamo, Sydney FC and Japan's Gamba Osaka should draw international interest. David Beckham, of course, is the main draw, but Honolulu-born Brian Ching of the Dynamo is expected to ramp up local interest. Because the tournament was only announced in November, the marketing effort hasn't been as big as tournament organizer Soccer United Marketing (Major League Soccer's marketing arm) would have liked, although a few hundred Japanese tourists are expected to make the trip.

Then there's the media attention: wherever Beckham goes, cameras are sure to follow, and sure enough, the Pan-Pacific tourney will be broadcast live in the U.S. (on ESPN Classic), as well as in Japan, China and Malaysia. According to the report, broadcast arrangements are also being finalized in Canada, Australia, Vietnam, China, South Korea and elsewhere. Pretty impressive for a tournament that was only announced in November.

"Hawai'i is in a geographically perfect location in the pan-Pacific region," said Will Wilson, head of international marketing for SUM, which is staging the event. "I hope the groundswell of excitement that this is generating internationally will translate into local interest," he added.

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Orlando City Signs Shea     
New MLS club Orlando City on Friday announced the signing of U.S. national team midfielder Brek ...
Report: Juve Eyes January Move for Falcao     
According to Italian soccer site Calciomercato, Manchester United may consider getting second-choice striker Radamel Falcao's huge ...
Reus Fined $665K for Driving without a License    
Borussia Dortmund forward Marco Reus has been handed one of the biggest driving fines in German ...
Balotelli Receives One-Game Ban, Fine for Instagram Post    
Mario Balotelli received a one game ban and a fine of 25,000 pounds after being found ...
Robbie Rogers: FIFA 'Insane' to Host World Cup in Russia, Qatar    
LA Galaxy left back Robbie Rogers has spoken out about FIFA's decision to stage the next ...
FIFA to Publish World Cup Corruption Report    
FIFA's executive committee on Friday agreed unanimously to publish Michael Garcia's report into the bidding process ...
FIFA: Qatar Needs Labor Reform to Keep 2022 World Cup    
FIFA executive committee member Theo Zwanziger on Tuesday indicated that 2022 World Cup host Qatar must ...
CWC: Auckland City the 'Winner,' but San Lorenzo Progresses     
Real Madrid's will face San Lorenzo of Argentina in Saturday's Club World Cup final after the ...
Di Maria Beats Messi, Aguero to Argentina's Player of the Year    
Manchester United winger Angel Di Maria has beaten Lionel Messi and Sergio Aguero to Argentina's player ...
League Cup: Rodgers Defends Sterling as Reds March On     
Following Liverpool's 3-1 League Cup quarterfinal win at Bournemouth, Coach Brendan Rodgers defended two-goal hero Raheem ...
>> Section 2 Around the Net Archives