Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America ClassifiedsGame Report
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Hawaii's Pan-Pacific Tourney Aims for Pro Bowl Luster
The Honolulu Advertiser, February 18th, 2008 5:45PM



If Honolulu loses the NFL Pro Bowl (which it may once the state's contract with the league expires next year), then soccer's Pan-Pacific Championship might come to fill the economic void -- or at least part of it, says the Honolulu Advertiser's Michael Tsai. Why? For one thing, an international field featuring the L.A. Galaxy, Houston Dynamo, Sydney FC and Japan's Gamba Osaka should draw international interest. David Beckham, of course, is the main draw, but Honolulu-born Brian Ching of the Dynamo is expected to ramp up local interest. Because the tournament was only announced in November, the marketing effort hasn't been as big as tournament organizer Soccer United Marketing (Major League Soccer's marketing arm) would have liked, although a few hundred Japanese tourists are expected to make the trip.

Then there's the media attention: wherever Beckham goes, cameras are sure to follow, and sure enough, the Pan-Pacific tourney will be broadcast live in the U.S. (on ESPN Classic), as well as in Japan, China and Malaysia. According to the report, broadcast arrangements are also being finalized in Canada, Australia, Vietnam, China, South Korea and elsewhere. Pretty impressive for a tournament that was only announced in November.

"Hawai'i is in a geographically perfect location in the pan-Pacific region," said Will Wilson, head of international marketing for SUM, which is staging the event. "I hope the groundswell of excitement that this is generating internationally will translate into local interest," he added.

Read the original story...

No comments yet.

Sign in to leave a comment. Don't have an account? Join Now



Recent Section 2 Around the Net
Youth soccer fights back against 49ers    
Northern California youth soccer advocates, including Santa Clara Youth Soccer League President Tino Silva, have launched ...
Cal South TOPSoccer Program Turns 25    
"We're all soccer players, special needs or not," says Sandy Castillo, chair of the Cal South ...
How Neymar Played in Childhood     
Neyrmar: "I used to pick up the ball, set up the furniture and go around dribbling ...
Roma Partnering with U.S. Youth Clubs    
Italian Serie A club Roma, which has American ownership, aims to forge partnerships with seven U.S. ...
LVG: Falcao "Has to Prove Himself"    
Manchester United coach Louis van Gaal has responded to criticism over dropping Radamel Falcao by claiming ...
Report: Adidas to Assist Messi Move?    
According to Spanish sports daily AS, Lionel Messi's sponsor Adidas could be the key to the ...
Toure Admits Man City Future in Doubt     
Speaking ahead of the opening games of the African Nations' Cup in Equatorial Guinea this weekend, ...
Ronaldo Blasts 'Defensive' Atleti Tactics    
Cristiano Ronaldo blasted Atletico Madrid for its unattractive style after the Rojiblancos ousted Real Madrid from ...
Fabian Johnson's 'Spat' with 'Gladbach Coach Favre    
According to Bild, USA defender Fabian Johnson is in a "spat" with Borussia Monchengladbach coach Lucien ...
Serie A to Introduce Goal-Line Technology     
Serie A will introduce goal-line technology next season after the Italian soccer federation (FIGC) gave its ...
>> Section 2 Around the Net Archives