Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Hawaii's Pan-Pacific Tourney Aims for Pro Bowl Luster
The Honolulu Advertiser, February 18th, 2008 5:45PM

MOST READ

MOST COMMENTED

If Honolulu loses the NFL Pro Bowl (which it may once the state's contract with the league expires next year), then soccer's Pan-Pacific Championship might come to fill the economic void -- or at least part of it, says the Honolulu Advertiser's Michael Tsai. Why? For one thing, an international field featuring the L.A. Galaxy, Houston Dynamo, Sydney FC and Japan's Gamba Osaka should draw international interest. David Beckham, of course, is the main draw, but Honolulu-born Brian Ching of the Dynamo is expected to ramp up local interest. Because the tournament was only announced in November, the marketing effort hasn't been as big as tournament organizer Soccer United Marketing (Major League Soccer's marketing arm) would have liked, although a few hundred Japanese tourists are expected to make the trip.

Then there's the media attention: wherever Beckham goes, cameras are sure to follow, and sure enough, the Pan-Pacific tourney will be broadcast live in the U.S. (on ESPN Classic), as well as in Japan, China and Malaysia. According to the report, broadcast arrangements are also being finalized in Canada, Australia, Vietnam, China, South Korea and elsewhere. Pretty impressive for a tournament that was only announced in November.

"Hawai'i is in a geographically perfect location in the pan-Pacific region," said Will Wilson, head of international marketing for SUM, which is staging the event. "I hope the groundswell of excitement that this is generating internationally will translate into local interest," he added.

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Report: Clasico to Break Records     
AS reports that Saturday's Clasico between Real Madrid and Barcelona at the Bernabeu in Madrid will ...
Dunga Names Neymar Brazil Captain    
Brazilian national team coach Dunga on Friday revealed that Neymar will retain the captain's armband when ...
Reports: Lampard Could Extend City Stay     
According to reports in England, Frank Lampard could be able to stay on loan at Manchester ...
Pogba Signs Three-Year Extension with Juve    
Juventus midfielder Paul Pogba on Friday signed a new deal that will keep him at the ...
Rio Ferdinand to Retire This Season    
Former England captain and Queens Park Rangers defender Rio Ferdinand has said he plans to retire ...
Garcia: Roma Must Respond Following Bayern "Accident"     
AS Roma coach Rudi Garcia on Friday admitted that his team has a long way to ...
Mourinho: Costa Could Play Against Man United    
Jose Mourinho on Friday revealed that Chelsea striker Diego Costa could play at Manchester United on ...
Enrique: Suarez to Make Barca Clasico Debut     
Barcelona coach Luis Enrique on Friday confirmed that Luis Suarez will play in Saturday's Clasico vs. ...
Sporting Demands UCL Replay     
Sporting Lisbon has lodged a formal complaint with UEFA demanding a replay of its UEFA Champions ...
FIFA Rankings: USA Falls to 23rd    
Jurgen Klinsmann's USA fell six places to 23rd in FIFA's international rankings following a pair of ...
>> Section 2 Around the Net Archives