Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
Nike snares France contract from adidas with megadeal
February 25th, 2008 6:45AM
Subscribe to Soccer America Daily



[BUSINESS] After almost 40 years, the French national team will be leaving adidas for Nike.

The value of the deal to supply French soccer federation teams with Nike apparel is more than four times the current adidas deal and is believed to be more than three times the value of the most lucrative deal in international soccer, Nike's agreement with Brazil.

Nike has won the contract France, beginning in 2011 and for the next seven a half years for $474 million, or approximately $64 million a year.

Other bidders were Adidas, which first supplied the Bleus in 1972, and Airness, a small French company, to win bid.

"It's the financial aspect that made the difference," FFF president Jean-Pierre Escalettes said. "I had neither the moral nor legal capacity to take any other decision."

Under its current agreement with the FFF, adidas was paying approximately $15 million a year.

The Nike-FFF deal far exceeds the reported value of deals Nike has with Brazil and Puma has with Italy -- approximately $20 million a year.

No comments yet.

Sign in to leave a comment. Don't have an account? Join Now



Recent Soccer America Daily
What They're Saying: Franz Beckenbauer    
"Carlos Alberto was like a brother to me, one of my best friends." -- Former German ...
MLS: Pending Barnetta exit adds incentive for Union    
Of the 12 playoff qualifiers, Philadelphia compiled the fewest points (42) and drew a daunting match ...
What They're Saying: Sacramento planning and design commissioner Cornelious Burke    
"This project in my opinion is a game changer." -- Sacramento planning and design commissioner Cornelious ...
USL Expansion: Tampa Bay and Ottawa leave NASL    
As the USL and MLS grow, the NASL shrinks. From its membership of 12 teams for ...
MLS Moves: Jahn's goals net him new contract in Columbus    
A rough season for Crew SC did yield some hope for the future, and as part ...
MLS Playoffs: Teams limp into Knockout Round    
Between them, the LA Galaxy and Real Salt Lake have made 11 MLS Cup appearances and ...
Video Pick: Carlos Alberto's wonder goal    
Carlos Alberto, who died at age 72 on Tuesday, scored one of the greatest World Cup ...
Video Pick: Sweet solo strike from Leipzig    
One of the reasons newly promoted RB Leipzig is only two points behind Bundesliga leader Bayern ...
U.S. Abroad: Big night for Americans in DFB Pokal    
Bobby Wood scored two goals for Hamburg, his first since the second week of the Bundesliga ...
Double DUII arrests add to Portland's nightmare week    
In the space of a week, the Portland Timbers, the 2015 MLS champions, failed to reach ...
>> Soccer America Daily Archives