Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Nike snares France contract from adidas with megadeal
February 25th, 2008 6:45AM

MOST READ

MOST COMMENTED

[BUSINESS] After almost 40 years, the French national team will be leaving adidas for Nike.

The value of the deal to supply French soccer federation teams with Nike apparel is more than four times the current adidas deal and is believed to be more than three times the value of the most lucrative deal in international soccer, Nike's agreement with Brazil.

Nike has won the contract France, beginning in 2011 and for the next seven a half years for $474 million, or approximately $64 million a year.

Other bidders were Adidas, which first supplied the Bleus in 1972, and Airness, a small French company, to win bid.

"It's the financial aspect that made the difference," FFF president Jean-Pierre Escalettes said. "I had neither the moral nor legal capacity to take any other decision."

Under its current agreement with the FFF, adidas was paying approximately $15 million a year.

The Nike-FFF deal far exceeds the reported value of deals Nike has with Brazil and Puma has with Italy -- approximately $20 million a year.



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Galaxy turns out lights on Sounders    
[MLS: Monday] The power went out at CenturyLink Field in the second minute, and as far ...
What They're Saying: Louis van Gaal    
"When there is success, you have a very good squad, and now I have to follow ...
College soccer returns on NSCAATV    
[SOCCER ON THE AIR] The "NSCAA College Soccer Special presented by Continental Tire" will return for ...
Ibrahimovic scores wonder goal in Hong Kong    
[VIDEO PICK: Golazo] Zlatan Ibrahimovic had the summer off because Sweden missed the World Cup, but ...
Sweet goal from Lewandowski as Bayern preps for U.S. tour     
[VIDEO PICK: Golazos] Bayern Munich, which faces the MLS All-Stars Aug. 6, has been getting some ...
2014 PDL All-Conference Teams    
[AWARDS] Golden Boot winner Dzenan Catic (16 goals) is among three Michigan Bucks players named to ...
Julian Green is happy where he is    
[AMERICANS ABROAD] Should he stay or should he go? At 19 and still without any Bundesliga ...
Sacramento shatters USL PRO attendance mark    
[CROWD COUNT] After only nine games into its 14-game home schedule, Sacramento Republic FC has broken ...
U.S. U-17s fall to host Denmark    
[OPEN NORDIC TOURNAMENT] The U.S. under-17 national team lost its opening game at the Open Nordic ...
Nothing but net for Arsenal youngster Gedion Zelalem    
[VIDEO PICK: Off the Post] In our latest addition of soccer players excelling at other sports ...
>> Soccer America Daily Archives