Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America ClassifiedsGame Report
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Nike snares France contract from adidas with megadeal
February 25th, 2008 6:45AM

MOST READ

MOST COMMENTED

[BUSINESS] After almost 40 years, the French national team will be leaving adidas for Nike.

The value of the deal to supply French soccer federation teams with Nike apparel is more than four times the current adidas deal and is believed to be more than three times the value of the most lucrative deal in international soccer, Nike's agreement with Brazil.

Nike has won the contract France, beginning in 2011 and for the next seven a half years for $474 million, or approximately $64 million a year.

Other bidders were Adidas, which first supplied the Bleus in 1972, and Airness, a small French company, to win bid.

"It's the financial aspect that made the difference," FFF president Jean-Pierre Escalettes said. "I had neither the moral nor legal capacity to take any other decision."

Under its current agreement with the FFF, adidas was paying approximately $15 million a year.

The Nike-FFF deal far exceeds the reported value of deals Nike has with Brazil and Puma has with Italy -- approximately $20 million a year.



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Video Pick: An impressive collection of MLS golazos    
Jozy Altidore (Toronto FC), Olmes Garcia (Real Salt Lake), Darlington Nagbe (Portland), Chris Wondolowski (San Jose) ...
What They're Saying: Silvia Neid     
"You meet in the lobby, the elevator. Even if you know and like each other, it's ...
ICYMI | MLS: New York showdown turns one-sided    
New York City FC did not give a good impression for Frank Lampard and Andrea Pirlo, ...
What They're Saying: Camille Abily    
"At some point, they have to stop taking us for idiots." -- French midfielder Camille Abily, ...
Copa America: Argentina survives, Brazil ousted in shootouts    
The semifinals at the 2015 Copa America are set: host Chile vs. Peru and Argentina vs. ...
USL Weekend: Rhinos stay unbeaten, Jamieson scores twice    
The Rochester Rhinos defeated the Pittsburgh Riverhounds, 1-0, as the USL's top defense shut down the ...
Video Pick: Beautiful Bicycle Kick in Norway     
It was Matthias Vilhjalmsson's sixth goal in 12 appearances for Norwegian Tippeligaen team IK Start -- ...
NWSL Weekend: Red Stars stay on top     
The top three teams in the NWSL all won. The Chicago Red Stars stayed in first ...
Three takeaways from Japan-Australia    
Defending champion Japan made it five wins in five games at the Women's World Cup with ...
What They're Saying: Sideline reporter Jake Yadrich    
"One of the groundskeepers had the app that controls the sprinkler system accidentally open on his ...
>> Soccer America Daily Archives