Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Nike snares France contract from adidas with megadeal
February 25th, 2008 6:45AM

MOST READ


[BUSINESS] After almost 40 years, the French national team will be leaving adidas for Nike.

The value of the deal to supply French soccer federation teams with Nike apparel is more than four times the current adidas deal and is believed to be more than three times the value of the most lucrative deal in international soccer, Nike's agreement with Brazil.

Nike has won the contract France, beginning in 2011 and for the next seven a half years for $474 million, or approximately $64 million a year.

Other bidders were Adidas, which first supplied the Bleus in 1972, and Airness, a small French company, to win bid.

"It's the financial aspect that made the difference," FFF president Jean-Pierre Escalettes said. "I had neither the moral nor legal capacity to take any other decision."

Under its current agreement with the FFF, adidas was paying approximately $15 million a year.

The Nike-FFF deal far exceeds the reported value of deals Nike has with Brazil and Puma has with Italy -- approximately $20 million a year.



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
What They're Saying    
"Everyone wants to get through the first round: That's our goal. Jurgen [Klinsmann] has said, 'Our ...
Scores PK, plows down coach, red-carded    
[VIDEO PICK: Off the Post] In Scotland, Hearts captain Jamie Hamill converted a penalty kick against ...
Fox Sports named AYSO premier sponsor    
[SOCCER BUSINESS] The American Youth Soccer Organization (AYSO) has concluded a wide-ranging partnership with Fox Sports, ...
U.S. U-20s fall to River Plate in Super Group final    
[DALLAS CUP] The U.S. under-20 national team dropped a 2-0 decision to River Plate in the ...
Noyola and Souza team up for first Dash victory    
[NWSL: Week 2] The expansion Houston Dash got two goals from Teresa Noyola to rally for ...
Will Johnson: Timbers must face the reality    
[MLS SPOTLIGHT] The Portland Timbers remain winless in seven games after another loss to old nemesis ...
Los Dos move into top spot    
[USL PRO: Week 5] LA Galaxy II got goals from Galaxy loan players Charlie Rugg and ...
Boyd scores twice, Bedoya adds goal in big Nantes win    
[AMERICANS ABROAD] Terrence Boyd scored two goals -- his first goals in seven weeks -- as ...
Girls soccer handle takes on life of its own    
[SOCIAL MEDIA WATCH] SoccerGirlProblems (@SoccerGrlProbs) launched in 2011 to tweet humorously about the soccer problems of ...
De Grandpre returns to Red Bulls    
[MLS SPOTLIGHT] Marc de Grandpre is back with the New York Red Bulls, having been hired ...
>> Soccer America Daily Archives