Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America ClassifiedsGame Report
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Nike snares France contract from adidas with megadeal
February 25th, 2008 6:45AM



[BUSINESS] After almost 40 years, the French national team will be leaving adidas for Nike.

The value of the deal to supply French soccer federation teams with Nike apparel is more than four times the current adidas deal and is believed to be more than three times the value of the most lucrative deal in international soccer, Nike's agreement with Brazil.

Nike has won the contract France, beginning in 2011 and for the next seven a half years for $474 million, or approximately $64 million a year.

Other bidders were Adidas, which first supplied the Bleus in 1972, and Airness, a small French company, to win bid.

"It's the financial aspect that made the difference," FFF president Jean-Pierre Escalettes said. "I had neither the moral nor legal capacity to take any other decision."

Under its current agreement with the FFF, adidas was paying approximately $15 million a year.

The Nike-FFF deal far exceeds the reported value of deals Nike has with Brazil and Puma has with Italy -- approximately $20 million a year.

No comments yet.

Sign in to leave a comment. Don't have an account? Join Now



Recent Soccer America Daily
MLS preseason returns to Tucson in 2016    
Ten MLS teams will take part in preseason training in Tucson, Arizona, where the 2016 Desert ...
Ellis calls up Colaprico and Lavelle for first time    
U.S. women's national team coach Jill Eilis called in 28 players -- 20 who went to ...
What They're Saying: Chris Dangerfield    
'We used to go to movies, have cups of tea, strange things you do when you ...
What They're Saying: Tim Leiweke    
"I think we have found a site. It's probably different than what people think we're doing, ...
Video Pick: How Ronaldo gets treated by customs     
Cristiano Ronaldo doesn't seem to have a difficult time getting through customs, as demonstrated by this ...
NASL's Jacksonville banks on Tony Meola    
Hall of Fame goalkeeper Tony Meola, whose previous coaching experience since retiring as a player in ...
Video Pick: Messi proves he's fully recovered    
Lionel Messi, out of Barcelona's starting lineup for two months because of a knee injury, scored ...
Red Bulls' success nets Marsch Coach of the Year honors    
Inexperienced head coaches don't often flourish in MLS, yet in just his second season as a ...
TV Report: El Clasico draws 1.87 million BeIN Sports viewers    
The Real Madrid-Barcelona game on beIN Sports and beIN Sports en Espanol drew a combined television ...
What They're Saying: Rangers manager Mark Warburton    
"I have been delighted with his contribution and the last game he played for Rangers was ...
>> Soccer America Daily Archives