Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America ClassifiedsGame Report
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Nike snares France contract from adidas with megadeal
February 25th, 2008 6:45AM

MOST READ

MOST COMMENTED

[BUSINESS] After almost 40 years, the French national team will be leaving adidas for Nike.

The value of the deal to supply French soccer federation teams with Nike apparel is more than four times the current adidas deal and is believed to be more than three times the value of the most lucrative deal in international soccer, Nike's agreement with Brazil.

Nike has won the contract France, beginning in 2011 and for the next seven a half years for $474 million, or approximately $64 million a year.

Other bidders were Adidas, which first supplied the Bleus in 1972, and Airness, a small French company, to win bid.

"It's the financial aspect that made the difference," FFF president Jean-Pierre Escalettes said. "I had neither the moral nor legal capacity to take any other decision."

Under its current agreement with the FFF, adidas was paying approximately $15 million a year.

The Nike-FFF deal far exceeds the reported value of deals Nike has with Brazil and Puma has with Italy -- approximately $20 million a year.



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
MLS Power Rankings: Galaxy stays on its perch     
The LA Galaxy, winner of four games in a row and eight out of its previous ...
O'Neill moves on to last-place Belgian club    
The deal by which Shane O'Neill left MLS for Cypriot club Apollon Limassol a month ago ...
NASL: Pinho's hat trick gives him scoring lead    
Brazilian striker Stefano Pinho is the hottest player in the NASL. He followed up on two ...
USL: OKC's Koenig ties league scoring record    
OKC Energy FC moved into first place and became the first Western Conference team to earn ...
What They're Saying: Caleb Porter    
"We're coaches, and we're all ambassadors for MLS and want the game to grow, and I ...
Video Pick: BWP's volley leads MLS golazos    
A diving header by Kevin Doyle (Colorado), sharp-shooting from Diego Fagundez (New England) and Andrew Jacobson ...
Nesta joins Maldini as head coach at Miami FC    
Miami is the home to retired Italian stars. It's been Paolo Maldini's second home for 15 ...
U.S. Abroad: Timothy Chandler needs knee surgery    
U.S, national team defender Timothy Chandler has been lost for the friendlies against Peru and Brazil ...
What They're Saying: Frank Lampard    
"I respect the manager for saying that. Managers and players should be emotional after defeats at ...
What They're Saying: Jason Kreis    
"We need to show - the players need to show - if they want to be ...
>> Soccer America Daily Archives