Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
Nike snares France contract from adidas with megadeal
February 25th, 2008 6:45AM
Subscribe to Soccer America Daily

MOST READ

MOST COMMENTED

[BUSINESS] After almost 40 years, the French national team will be leaving adidas for Nike.

The value of the deal to supply French soccer federation teams with Nike apparel is more than four times the current adidas deal and is believed to be more than three times the value of the most lucrative deal in international soccer, Nike's agreement with Brazil.

Nike has won the contract France, beginning in 2011 and for the next seven a half years for $474 million, or approximately $64 million a year.

Other bidders were Adidas, which first supplied the Bleus in 1972, and Airness, a small French company, to win bid.

"It's the financial aspect that made the difference," FFF president Jean-Pierre Escalettes said. "I had neither the moral nor legal capacity to take any other decision."

Under its current agreement with the FFF, adidas was paying approximately $15 million a year.

The Nike-FFF deal far exceeds the reported value of deals Nike has with Brazil and Puma has with Italy -- approximately $20 million a year.



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Report: Alex Morgan says women want deal by March 1    
Alex Morgan, who debuted on Saturday for new French club Lyon before returning to the U.S. ...
MLS Moves: Fire spends big to acquire newlywed McCarty    
Whether they like it or not, players are inextricably attached to numbers, and in the case ...
What They're Saying: Bruce Arena    
"We'll figure it out one day. If we can put a guy on the moon, I'm ...
NWSL's Jeff Plush: 'We can't be complacent'    
The NWSL will enter the 2017 season with a new team (relocated from Western New York) ...
NWSL: Fletcher will retire after nine pro seasons    
Kendall Fletcher, one of the best defenders in U.S. women's pro soccer since its relaunch in ...
Making a List: Second class of 'Pro Course' coaches    
The second class of coaches enrolled in U.S. Soccer's new "Pro Course" coaching license includes 17 ...
Video Pick: U.S. women prepping for next World Cup    
A four-minute look at the first U.S. women's national team camp of 2017 opens with Coach ...
What They're Saying: Jack Warner    
"He believes football is of course like Nescafe -- quick fix. He doesn’t know that in ...
What They're Saying: Marseille fans    
"Drogba, stop saying you love OM. You earn in a month what we'll never have in ...
Video Pick: Dog and cat interrupt same game    
The best field invasion of the year so far happened during Pachuca's 1-0 Liga MX win ...
>> Soccer America Daily Archives