Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America ClassifiedsGame Report
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Bundesliga Fishing for Distribution Deals at World Cup
Bloomberg, June 30th, 2006 4:03PM

MOST READ

MOST COMMENTED

German Bundesliga officials hope the World Cup will increase Germany's appetite for its domestic league, making it easier to sell television rights abroad to matches played by clubs like Bayern Munich, Borussia Dortmund and Hertha Berlin. Germany's league pales in comparison to the English Premiership or Spain's La Liga in terms of TV rights and merchandising. The World Cup may help it narrow the gap. "The World Cup is a once-in-a-lifetime chance for German soccer as a product,'" said Christian Seifert, head of Deutsche Fussball Liga GmbH (DFL), told Bloomberg news. The Bundesliga made about 12 million euros from the sale of foreign TV rights in the season that ended in June 2005, compared with England's Premier League, which raised 157 million euros from the sale of TV rights. "We have to catch up and the World Cup is a very good starting point," Seifert said, adding that they would use the tournament as an opportunity to meet with TV executives, journalists and representatives from soccer associations around the world to try and forge new distribution deals.

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Youth soccer fights back against 49ers    
Northern California youth soccer advocates, including Santa Clara Youth Soccer League President Tino Silva, have launched ...
Cal South TOPSoccer Program Turns 25    
"We're all soccer players, special needs or not," says Sandy Castillo, chair of the Cal South ...
How Neymar Played in Childhood     
Neyrmar: "I used to pick up the ball, set up the furniture and go around dribbling ...
Roma Partnering with U.S. Youth Clubs    
Italian Serie A club Roma, which has American ownership, aims to forge partnerships with seven U.S. ...
LVG: Falcao "Has to Prove Himself"    
Manchester United coach Louis van Gaal has responded to criticism over dropping Radamel Falcao by claiming ...
Report: Adidas to Assist Messi Move?    
According to Spanish sports daily AS, Lionel Messi's sponsor Adidas could be the key to the ...
Toure Admits Man City Future in Doubt     
Speaking ahead of the opening games of the African Nations' Cup in Equatorial Guinea this weekend, ...
Ronaldo Blasts 'Defensive' Atleti Tactics    
Cristiano Ronaldo blasted Atletico Madrid for its unattractive style after the Rojiblancos ousted Real Madrid from ...
Fabian Johnson's 'Spat' with 'Gladbach Coach Favre    
According to Bild, USA defender Fabian Johnson is in a "spat" with Borussia Monchengladbach coach Lucien ...
Serie A to Introduce Goal-Line Technology     
Serie A will introduce goal-line technology next season after the Italian soccer federation (FIGC) gave its ...
>> Section 2 Around the Net Archives