Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Seattle Lands $20 Million Microsoft Deal
Wall Street Journal, May 28th, 2008 3PM

MOST READ


The Seattle Sounders won't join Major League Soccer until next year, but they've already secured Microsoft as a corporate sponsor, and will have the words Xbox 360 LIVE across the front of their shirts, writes Matthew Futterman. Under the terms of the deal, to be announced Wednesday, Microsoft will pay the Sounders roughly $4 million a season for five years, "according to people familiar with the arrangement."

Although the expansion team has already received deposits for 16,000 season tickets "the sponsorship deal with Microsoft is perhaps the biggest milestone," says Futterman, "since the company has done little within the sports marketing arena previously other than a minor pro volleyball sponsorship and a few small ventures in foreign countries."

"Getting in on the ground floor with a new franchise and a relatively new league is a great opportunity for us," said Robbie Bach, president of Microsoft's entertainment and devices division. MLS Commissioner Don Garber said the deal is another sign that the league has gained an unprecedented level of traction.

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Cruyff: Barca Needs to Restore Laporta, Guardiola     
Barcelona legend Johan Cruyff thinks the best way to turn the Catalan giant's fortunes around is ...
Ronaldo Could Miss First Game vs. Bayern     
Cristiano Ronaldo watched from the stands as Real Madrid beat Barcelona 2-1 in the Copa del ...
Report: Moyes Must Qualify for Europa League    
Manchester United coach David Moyes is understood to be under pressure from the Glazer family, the ...
Bayern Eases into German Cup Final     
Bayern Munich on Wednesday remained on course for a record 17th German Cup by crushing second ...
Pellegrini: 'Mentally Tired' City Not Out of Title Race    
Manuel Pellegrini admitted that Manchester City is mentally tired after his team could only manage a ...
Martinez: Everton Can Still Finish Fourth     
Everton coach Roberto Martinez reflected on a "hurtful" 3-2 loss to Crystal Palace at home in ...
Bartra Blames Bale Goal on Fitness    
Barcelona defender Marc Bartra insists that fitness issues kept him from keeping up with Real Madrid ...
Bale's Dream Comes True as Real Wins King's Cup    
Real Madrid won the first of what it hopes will be three major trophies this season ...
Chandler Could Return to Training Next Week     
U.S. international Timothy Chandler is set to return to Nurnberg team training in 10 days, ESPN ...
Garcia: Roma's Scudetto Dream Not Over    
AS Roma coach Rudi Garcia says that he has not given up hope on the Scudetto ...
>> Section 2 Around the Net Archives