Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Inside Chelsea's Propaganda Machine
Pitch Invasion, June 17th, 2008 1:45PM

MOST READ

MOST COMMENTED

Wouldn't it be your dream job to work at the soccer club you've always supported? Terry Daley's family and friends presumed that he was delighted to be working on the official game day magazine at Chelsea FC (British teams produce a unique "match programne" for every home game), but he ended up feeling less like a journalist and more like a PR and Propaganda Executive. MLS media relations employees, please look away.
 
"The money was terrible [and] the people above me had no idea what the fans wanted from their publication," writes Daley in a highly entertaining diatribe that won't surprise anyone who's been watching the ultra-commercialization of the English game this past decade. "Anything at all that could be considered criticism of the club or players was scrubbed out. Even in match reports players were 'unlucky' to miss from two yards out, and almost any mention of red or yellow cards was strictly forbidden, let alone diving or incessant barracking of referees."
 
Unlike in previous incarnations of the magazine, no critical missives from fans were printed on the letters page, leading to "a sanitized product that patronizes its audience and discourages discourse with supporters." But the club didn't care if the fans liked it or not, as long as the magazine could promote the Chelsea Megastore and the products of official sponsors. "Reading it gives you an idea of how much the club has changed in the last five years -- instead of talking to its existing supporters directly they're trying to lure new fans with big pictures of star players as part of their global strategy. It's a disconcerting but all too predictable shift in priorities."

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Report: Clasico to Break Records     
AS reports that Saturday's Clasico between Real Madrid and Barcelona at the Bernabeu in Madrid will ...
Dunga Names Neymar Brazil Captain    
Brazilian national team coach Dunga on Friday revealed that Neymar will retain the captain's armband when ...
Reports: Lampard Could Extend City Stay     
According to reports in England, Frank Lampard could be able to stay on loan at Manchester ...
Pogba Signs Three-Year Extension with Juve    
Juventus midfielder Paul Pogba on Friday signed a new deal that will keep him at the ...
Rio Ferdinand to Retire This Season    
Former England captain and Queens Park Rangers defender Rio Ferdinand has said he plans to retire ...
Garcia: Roma Must Respond Following Bayern "Accident"     
AS Roma coach Rudi Garcia on Friday admitted that his team has a long way to ...
Mourinho: Costa Could Play Against Man United    
Jose Mourinho on Friday revealed that Chelsea striker Diego Costa could play at Manchester United on ...
Enrique: Suarez to Make Barca Clasico Debut     
Barcelona coach Luis Enrique on Friday confirmed that Luis Suarez will play in Saturday's Clasico vs. ...
Sporting Demands UCL Replay     
Sporting Lisbon has lodged a formal complaint with UEFA demanding a replay of its UEFA Champions ...
FIFA Rankings: USA Falls to 23rd    
Jurgen Klinsmann's USA fell six places to 23rd in FIFA's international rankings following a pair of ...
>> Section 2 Around the Net Archives