Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Inside Chelsea's Propaganda Machine
Pitch Invasion, June 17th, 2008 1:45PM

MOST READ

MOST COMMENTED

Wouldn't it be your dream job to work at the soccer club you've always supported? Terry Daley's family and friends presumed that he was delighted to be working on the official game day magazine at Chelsea FC (British teams produce a unique "match programne" for every home game), but he ended up feeling less like a journalist and more like a PR and Propaganda Executive. MLS media relations employees, please look away.
 
"The money was terrible [and] the people above me had no idea what the fans wanted from their publication," writes Daley in a highly entertaining diatribe that won't surprise anyone who's been watching the ultra-commercialization of the English game this past decade. "Anything at all that could be considered criticism of the club or players was scrubbed out. Even in match reports players were 'unlucky' to miss from two yards out, and almost any mention of red or yellow cards was strictly forbidden, let alone diving or incessant barracking of referees."
 
Unlike in previous incarnations of the magazine, no critical missives from fans were printed on the letters page, leading to "a sanitized product that patronizes its audience and discourages discourse with supporters." But the club didn't care if the fans liked it or not, as long as the magazine could promote the Chelsea Megastore and the products of official sponsors. "Reading it gives you an idea of how much the club has changed in the last five years -- instead of talking to its existing supporters directly they're trying to lure new fans with big pictures of star players as part of their global strategy. It's a disconcerting but all too predictable shift in priorities."

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Ranieri Named Greece Coach     
Claudio Ranieri on Friday signed a two-year deal to manage Greece. The 62-year-old Italian replaces Fernando ...
West Ham's Carroll to Miss Four Months    
West Ham striker Andy Carroll is set to miss up to four months after suffering ankle ...
Pinto Quits Costa Rica     
Jorge Luis Pinto, who guided Costa Rica to a surprise quarterfinal finish at the World Cup ...
Cech to Fight for Chelsea Place    
Petr Cech has vowed to stay and fight for his place as his decade-long reign as ...
Mourinho: Drogba 'Belongs' to Chelsea    
Jose Mourinho on Friday admitted that he is considering re-signing Chelsea legend Didier Drogba, who is ...
Maradona Blasts Argentina's Coaching Decisions    
Former Argentina captain Diego Maradona, who famously inspired the Albiceleste to World Cup glory at the ...
FIFA Backs 2018 Russia World Cup     
FIFA on Friday said it remains committed to the 2018 World Cup in Russia, despite the ...
NBC Brings EPL to Movie Theaters    
NBC Sports and Fathom Events are teaming up to show English Premier League games on Saturday ...
Aguirre Named Japan Coach     
Former Mexico coach Javier Aguirre on Thursday was appointed head coach of the Japanese national team, ...
Swans Sign Montero    
Swansea on Thursday signed Ecuadorian winger Jefferson Montero on a four-year deal from Mexican club Morelia. ...
>> Section 2 Around the Net Archives