Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Inside Chelsea's Propaganda Machine
Pitch Invasion, June 17th, 2008 1:45PM

MOST READ

MOST COMMENTED

Wouldn't it be your dream job to work at the soccer club you've always supported? Terry Daley's family and friends presumed that he was delighted to be working on the official game day magazine at Chelsea FC (British teams produce a unique "match programne" for every home game), but he ended up feeling less like a journalist and more like a PR and Propaganda Executive. MLS media relations employees, please look away.
 
"The money was terrible [and] the people above me had no idea what the fans wanted from their publication," writes Daley in a highly entertaining diatribe that won't surprise anyone who's been watching the ultra-commercialization of the English game this past decade. "Anything at all that could be considered criticism of the club or players was scrubbed out. Even in match reports players were 'unlucky' to miss from two yards out, and almost any mention of red or yellow cards was strictly forbidden, let alone diving or incessant barracking of referees."
 
Unlike in previous incarnations of the magazine, no critical missives from fans were printed on the letters page, leading to "a sanitized product that patronizes its audience and discourages discourse with supporters." But the club didn't care if the fans liked it or not, as long as the magazine could promote the Chelsea Megastore and the products of official sponsors. "Reading it gives you an idea of how much the club has changed in the last five years -- instead of talking to its existing supporters directly they're trying to lure new fans with big pictures of star players as part of their global strategy. It's a disconcerting but all too predictable shift in priorities."

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
The case for more female coaches in youth soccer    
Nicole Farley, who coaches at Southern California's Laguna United SC and Dana High School, says "I ...
Nasri to Miss a Month Following Surgery     
Manchester City midfielder Samir Nasri will miss a month after having groin surgery over the weekend. ...
Herrera Out as Man United Injury Crisis Worsens    
Manchester United midfielder Ander Herrera will be out for "weeks" with a fractured rib in yet ...
Giroud Signs Gunners Extension    
Goal.com reports that injured Arsenal striker Olivier Giroud has signed a two-year contract extension with the ...
Defender Helped Finance Barca Move    
Barcelona defender Jeremy Mathieu on Monday confirmed that he paid three million euros out of his ...
Man United Mulls Midweek Friendlies Abroad    
The BBC reports that Manchester United is thinking about playing potentially lucrative midweek friendlies abroad since ...
Cole 'Never Expected' to Play Against Lampard in UCL    
AS Roma defender Ashley Cole said he was surprised to come up against former Chelsea teammate ...
Luis Suarez Ban Upheld in FIFA 15     
Barcelona striker Luis Suarez is not currently playable in the "career mode" of FIFA 15, the ...
Simeone: Juve a 'Final'    
It may only be Matchday 2 of the UEFA Champions League, but Diego Simeone is already ...
Report: Pardew's Job Safe-for Now     
Newcastle United is currently 19th in the Premier League table and winless in six games so ...
>> Section 2 Around the Net Archives