Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
UEFA Wants Complete Control
Neue Zurcher Zeitung, June 23rd, 2008 1:30PM

MOST READ

MOST COMMENTED

The financial turnover of the European Championships is almost $2 billion, a 50 per cent increase over the previous tournament. And because the finals have become a "cash cow" for UEFA, European soccer's governing body maintains strict control over all off-field aspects of the tournament by dictating events, rules and information, writes Peter Birrer in the Swiss daily.
 
Sponsors invest so much money in the finals that they want a lot in return, and so the tournament is now run in their interests. Staff employed by UEFA, in any capacity and at any level, are sworn to silence. Meanwhile, the national associations adopt a bunker mentality, locking their teams behind the gates of luxury hotels and showing off their players at maybe two or three public training sessions. Although sheltering players from the "ever increasing and to some extent aggressive" media was understandable, the exclusion of the public showed traces of paranoia.
 
Where will it all lead, asks Birrer? "Maybe one day fans will be told what clothes to wear to the stadium, what brand of underwear they can have on, and which toilet they can use." And yet, the public fascination for the game "purges all wrongs." The people don't want to let go of "the game with its billions, with its emotions, with its dictates and strict rules." The game that, in stark contrast to its tight packaging, "at Euro 2008 has been played on the field with an open attitude and a free spirit."

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Creighton shuts down Jordan Morris    
No. 24 Creighton got goals by freshman Ricky Lopez-Espin and Fabian Herbers to beat No. 13 ...
Redknapp to Sign Two-Year QPR Extension    
Despite losing his first three games of the season, Queens Park Rangers coach Harry Redknapp revealed ...
Hernandez, Juve Agree Personal Terms    
The Corriere dello Sport on Friday reported that Juventus has agreed personal terms with Manchester United ...
Cambiasso Joins Leicester City     
Former Inter Milan midfielder Esteban Cambiasso on Friday officially joined Premier League club Leicester City. The ...
Fringe Players' Pay Could Derail Man United Transfer Plans    
Following the British record $99 million arrival of Angel Di Maria from Real Madrid, Manchester United ...
Chelsea's Torres Wants AC Milan Move     
Chelsea striker Fernando Torres is said to be closing in on a move to AC Milan ...
Report: Gunners Favorite to Sign Falcao on Loan     
ESPN on Thursday reported that AS Monaco has made sought-after striker Radamel Falcao available for a ...
Xabi Alonso Transfer Raises Question Marks in Germany    
Xabi Alonso's 10 million-euro ($13.2 million) transfer from Real Madrid to Bayern Munich has been met ...
Rooney Named England Captain     
Roy Hodgson on Thursday named Wayne Rooney captain of England following the retirement of former captain ...
Van Basten Exhibits 'Severe Symptoms'; Leaves AZ Indefinitely     
Netherlands and AC Milan legend Marco van Basten on Thursday mysteriously left his post as AZ ...
>> Section 2 Around the Net Archives