Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
UEFA Wants Complete Control
Neue Zurcher Zeitung, June 23rd, 2008 1:30PM

MOST READ


The financial turnover of the European Championships is almost $2 billion, a 50 per cent increase over the previous tournament. And because the finals have become a "cash cow" for UEFA, European soccer's governing body maintains strict control over all off-field aspects of the tournament by dictating events, rules and information, writes Peter Birrer in the Swiss daily.
 
Sponsors invest so much money in the finals that they want a lot in return, and so the tournament is now run in their interests. Staff employed by UEFA, in any capacity and at any level, are sworn to silence. Meanwhile, the national associations adopt a bunker mentality, locking their teams behind the gates of luxury hotels and showing off their players at maybe two or three public training sessions. Although sheltering players from the "ever increasing and to some extent aggressive" media was understandable, the exclusion of the public showed traces of paranoia.
 
Where will it all lead, asks Birrer? "Maybe one day fans will be told what clothes to wear to the stadium, what brand of underwear they can have on, and which toilet they can use." And yet, the public fascination for the game "purges all wrongs." The people don't want to let go of "the game with its billions, with its emotions, with its dictates and strict rules." The game that, in stark contrast to its tight packaging, "at Euro 2008 has been played on the field with an open attitude and a free spirit."

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Guardiola: I Would Leave Bayern if Asked    
Bayern Munich coach Pep Guardiola said he would be happy to leave the German giant after ...
Hazard a 'Major Doubt' for UCL Semi    
Chelsea on Friday confirmed that playmaker Eden Hazard is "major doubt" for Tuesday's UEFA Champions League ...
Neymar to Miss at Least Four Weeks     
Barcelona starlet Neymar looks set to miss the rest of the season after suffering an injury ...
Klinsmann on Altidore's Situation    
In the latest edition of Road to the Roster, U.S. men's national team coach Jurgen Klinsmann ...
Liverpool Players Lead PFA Awards Lists     
Liverpool trio Luis Suarez, Daniel Sturridge and Steven Gerrard were nominated for the Professional Footballers' Association's ...
Cruyff: Barca Needs to Restore Laporta, Guardiola     
Barcelona legend Johan Cruyff thinks the best way to turn the Catalan giant's fortunes around is ...
Ronaldo Could Miss First Game vs. Bayern     
Cristiano Ronaldo watched from the stands as Real Madrid beat Barcelona 2-1 in the Copa del ...
Report: Moyes Must Qualify for Europa League    
Manchester United coach David Moyes is understood to be under pressure from the Glazer family, the ...
Bayern Eases into German Cup Final     
Bayern Munich on Wednesday remained on course for a record 17th German Cup by crushing second ...
Pellegrini: 'Mentally Tired' City Not Out of Title Race    
Manuel Pellegrini admitted that Manchester City is mentally tired after his team could only manage a ...
>> Section 2 Around the Net Archives