Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
UEFA Wants Complete Control
Neue Zurcher Zeitung, June 23rd, 2008 1:30PM

MOST READ

MOST COMMENTED

The financial turnover of the European Championships is almost $2 billion, a 50 per cent increase over the previous tournament. And because the finals have become a "cash cow" for UEFA, European soccer's governing body maintains strict control over all off-field aspects of the tournament by dictating events, rules and information, writes Peter Birrer in the Swiss daily.
 
Sponsors invest so much money in the finals that they want a lot in return, and so the tournament is now run in their interests. Staff employed by UEFA, in any capacity and at any level, are sworn to silence. Meanwhile, the national associations adopt a bunker mentality, locking their teams behind the gates of luxury hotels and showing off their players at maybe two or three public training sessions. Although sheltering players from the "ever increasing and to some extent aggressive" media was understandable, the exclusion of the public showed traces of paranoia.
 
Where will it all lead, asks Birrer? "Maybe one day fans will be told what clothes to wear to the stadium, what brand of underwear they can have on, and which toilet they can use." And yet, the public fascination for the game "purges all wrongs." The people don't want to let go of "the game with its billions, with its emotions, with its dictates and strict rules." The game that, in stark contrast to its tight packaging, "at Euro 2008 has been played on the field with an open attitude and a free spirit."

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Colorado College will be Team USA in 2015    
Colorado College, a Division III school, is moving to the Mountain West this season from Conference ...
Hazing investigation prompts cancellation of UNM opener    
In the aftermath of an incident in which Albuquerque fire and rescue and ambulance personnel were ...
Johannsson Has Groin Surgery     
AZ Alkmaar on Tuesday announced that USA forward Aron Johannsson had surgery on his right groin ...
Reports: Mackay to be Named Crystal Palace Coach    
According to reports in England, Malky Mackay will be named the successor to Tony Pulis at ...
Zuculini Joins Valencia on Season-Long Loan    
Manchester City on Monday agreed to a season-long loan for Argentine midfielder Bruno Zuculini to Spanish ...
Mourinho Hails Fabregas, Matic in Chelsea Opener    
Jose Mourinho hailed Cesc Fabregas and Nemanja Matic following Chelsea's 3-1 come-from-behind win at Burnley in ...
War-of-Words Persists over Reus' Future    
The war-of-words between German giants Borussia Dortmund and Bayern Munich over the long-term future of BVB ...
Report: Cameron to Leave Stoke     
USA defender Geoff Cameron was conspicuous by his absence from the Stoke City squad that lost ...
'Depressed' Suarez Presented to the Media     
Luis Suarez was presented to the media on Tuesday following his Barcelona debut as a substitute ...
Moyes: 'I wasn't Given Time to Succeed or Fail'    
In an interview with the Daily Mail, former Manchester United coach David Moyes says he wasn't ...
>> Section 2 Around the Net Archives