Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Swedes say no to McDonald's
by Joe Addison, July 24th, 2008 7AM

MOST READ

MOST COMMENTED

Swedish fast food chain Max bit off a bit more than it could chew when it decided to stand up to UEFA and its corporate sponsor McDonald's.

With the 2009 U-21 European Championships to be held in Sweden, McDonald's filed a complaint to UEFA, asking that Max close its restaurant outlet in the Boras Arena during tournament matches.

Max offered to close for a few hours on each game day but refused to completely shut down its operations. McDonald's turned down the compromise. At this point, UEFA stepped in and threatened to strip Boras, a city in the Vastergotland province of western Sweden, of its hosting privileges.

When a national newspaper poll revealed that 93 percent of the country supported Max's refusal of UEFA demands, the restaurant stood its ground.

UEFA followed through on its promise and has moved all games that were to be played in the city. Swedish soccer federation member Karl-Erik Nilsson was not pleased.

"If Max's decision is final, " he said, "then they have cheated Boras residents out of this football festival."



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Where to Watch European Soccer    
The new European club season has started up. Here are places Soccer America readers recommend where ...
Robinho's chip is masterful    
[VIDEO PICK: Golazo] Robinho, back with the club that spawned him, scored his first Brazilian league ...
Pennsylvania has long history of Open Cup success    
[MAKING A LIST] If the Philadelphia Union beats the Seattle Sounders in Tuesday's Lamar Hunt U.S. ...
Philly's Curtin: 'I don't want to let the city down'    
[U.S. OPEN CUP: Final] As an organization, the Seattle Sounders have a brief yet rich tradition ...
All MLS teams but Sporting KC on double duty    
[CONCACAF CHAMPIONS LEAGUE: Preview] MLS's five entrants take a combined 5-0-1 record into Matchday 4 of ...
Arsenal and Man City look to repeat road feats    
[UCL: Three Games to Watch] The new UEFA Champions League season kicks off with a bang. ...
What They're Saying: Michael Bradley    
"They continue to assign Canadian referees with Canadian teams playing against American teams ... It makes ...
Intentional or not, Blas Perez's goal is amazing     
[VIDEO PICK: MLS Goals of the Week] It's unclear whether FC Dallas' Panamanian striker Blas Perez ...
Spain advances to finals for first time    
[2015 WOMEN'S WORLD CUP] Spain qualified for the 2015 Women's World Cup for the first time ...
Curtin has Union on brink of first trophy    
[OPEN CUP: Final] The Philadelphia Union goes for its first trophy when it hosts the Seattle ...
>> Soccer America Daily Archives