Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Swedes say no to McDonald's
by Joe Addison, July 24th, 2008 7AM

MOST READ

MOST COMMENTED

Swedish fast food chain Max bit off a bit more than it could chew when it decided to stand up to UEFA and its corporate sponsor McDonald's.

With the 2009 U-21 European Championships to be held in Sweden, McDonald's filed a complaint to UEFA, asking that Max close its restaurant outlet in the Boras Arena during tournament matches.

Max offered to close for a few hours on each game day but refused to completely shut down its operations. McDonald's turned down the compromise. At this point, UEFA stepped in and threatened to strip Boras, a city in the Vastergotland province of western Sweden, of its hosting privileges.

When a national newspaper poll revealed that 93 percent of the country supported Max's refusal of UEFA demands, the restaurant stood its ground.

UEFA followed through on its promise and has moved all games that were to be played in the city. Swedish soccer federation member Karl-Erik Nilsson was not pleased.

"If Max's decision is final, " he said, "then they have cheated Boras residents out of this football festival."



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
USL Week 2: Results & Standings    
Cuban Heviel Cordoves scored twice and rookie Ricky Garbanzo added a third goal as the Charleston ...
USA romps in Bosnia-Herzegovina, 5-2     
The U.S. team preparing for Olympic qualifying defeated Bosnia-Herzegovina's under-21 team, 5-2, in a friendly played ...
MLS Week 4: FC Dallas puts its perfect record on line    
FC Dallas, the only remaining unbeaten and untied team in MLS, hosts the 2014 Supporters' Shield ...
Berti's back: 'Der Terrier' moves to U.S. sidelines    
Berti Vogts, who is responsible for Jurgen Klinsmann getting his job as German national team coach ...
USL Week 2: Finley joins Independence movement    
All 24 USL teams are in action this week as 10 of the 13 new teams ...
What They're Saying: Jason Kreis    
"It's impossible for me to say, but I really had expected Mix to go. I think ...
Road to Russia: Barbados ends USVI dream    
Barbados made amends for a shock 1-0 loss at home during which it had two penalty ...
MLS Trade Central: Timbers sign Ghanaian winger    
The Portland Timbers have acquired winger Ishmael Yartey on loan from French Ligue 2 club Sochaux. ...
What They're Saying: Landon Donovan    
"It was the first time in my life that I had not made a team, that ...
MLS clubs depleted because of callups    
MLS is the only top-level league with a heavy presence of national team players that didn't ...
>> Soccer America Daily Archives