Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
Swedes say no to McDonald's
by Joe Addison, July 24th, 2008 7AM
Subscribe to Soccer America Daily

MOST READ

MOST COMMENTED

Swedish fast food chain Max bit off a bit more than it could chew when it decided to stand up to UEFA and its corporate sponsor McDonald's.

With the 2009 U-21 European Championships to be held in Sweden, McDonald's filed a complaint to UEFA, asking that Max close its restaurant outlet in the Boras Arena during tournament matches.

Max offered to close for a few hours on each game day but refused to completely shut down its operations. McDonald's turned down the compromise. At this point, UEFA stepped in and threatened to strip Boras, a city in the Vastergotland province of western Sweden, of its hosting privileges.

When a national newspaper poll revealed that 93 percent of the country supported Max's refusal of UEFA demands, the restaurant stood its ground.

UEFA followed through on its promise and has moved all games that were to be played in the city. Swedish soccer federation member Karl-Erik Nilsson was not pleased.

"If Max's decision is final, " he said, "then they have cheated Boras residents out of this football festival."



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
What They're Saying: Joe Greenspan    
"Luckily, the higher ups in the Navy and the government made the decision to say we ...
Orlando City: Kaka has no plans of leaving    
Kaka says offseason reports out of Brazil that he'll leave Orlando City at the end of ...
Canada: Ten MLS players named for Bermuda friendly    
Toronto FC teammates Jonathan Osorio and Tosiant Ricketts lead a Canada squad that includes younger players ...
MLS Expansion: Tuesday is key day for stadium projects    
MLS expansion bidders are rushing to garner support for their stadium plans before the league's Jan. ...
MLS Business: MNUFC hits Target with jersey sponsor    
That famous bulls-eye known to shoppers around the country will be prominently displayed on an MLS ...
What They're Saying: Arsene Wenger    
"Offside is what makes the team be together. It's a big quality of a team sport. ...
MLS Moves: Galaxy uses TAM again on Joao Pedro    
In the space of just a few days, the Galaxy has completely revamped its midfield. After ...
Datebook: MLS preseason schedules    
MLS players will begin returning to their clubs as soon as Saturday. The first preseason friendly ...
Video Pick: Coaches make fools of themselves    
Honduras coach Jorge Luis Pinto and his Panama counterpart Bolillo Gomez fail the role-model test when ...
What They're Saying: Ryan Hollingshead    
"Originally when I hit the concrete I was like, 'I'm going to be out for years ...
>> Soccer America Daily Archives