Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Swedes say no to McDonald's
by Joe Addison, July 24th, 2008 7AM

MOST READ

MOST COMMENTED

Swedish fast food chain Max bit off a bit more than it could chew when it decided to stand up to UEFA and its corporate sponsor McDonald's.

With the 2009 U-21 European Championships to be held in Sweden, McDonald's filed a complaint to UEFA, asking that Max close its restaurant outlet in the Boras Arena during tournament matches.

Max offered to close for a few hours on each game day but refused to completely shut down its operations. McDonald's turned down the compromise. At this point, UEFA stepped in and threatened to strip Boras, a city in the Vastergotland province of western Sweden, of its hosting privileges.

When a national newspaper poll revealed that 93 percent of the country supported Max's refusal of UEFA demands, the restaurant stood its ground.

UEFA followed through on its promise and has moved all games that were to be played in the city. Swedish soccer federation member Karl-Erik Nilsson was not pleased.

"If Max's decision is final, " he said, "then they have cheated Boras residents out of this football festival."



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Where to Watch European Soccer    
The new European club season has started up, so it's time to make plans for your ...
Gomez ends drought, Requejo debuts for Xolos    
[AMERICANS ABROAD] Herculez Gomez scored his first goal in 11 months, with the opening goal in ...
Dike scores early again as Nigeria romps    
[UNDER-20 WOMEN'S WORLD CUP] Oklahoma Courtney Dike, who set an Under-20 Women's World Cup record for ...
What They're Saying: Steve Swanson    
"I think our team is used to having Morgan come in and out,. Sometimes that can ...
Galaxy II signs Bailey from Bayer Leverkusen II    
[USL PRO] The LA Galaxy, which was the first MLS club to launch a second team ...
Frauen-Nati offers test at sold-out WakeMed Soccer Park    
[USA-SWITZERLAND] The USA and Switzerland will meet for the first time ever when they face off ...
Western Conference teams go head-to-head    
[MLS Preview: Week 24] Teams on either side of the playoff line in the Western Conference ...
Kempin saves Sporting KC, Timbers romp in Guyana    
[CONCACAF CHAMPIONS LEAGUE] MLS champion Sporting Kansas City was on familiar ground when it opened Concacaf ...
What They're Saying: Jamie Meriam    
"I think it would be huge because around the world, soccer is not crammed into the ...
Semifinals set in Montreal and Moncton    
[UNDER-20 WOMEN'S WORLD CUP] Montreal's Olympic Stadium (capacity: 66,000) and tiny Moncton Stadium (capacity: 8,500) are ...
>> Soccer America Daily Archives