Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Swedes say no to McDonald's
by Joe Addison, July 24th, 2008 7AM

MOST READ

MOST COMMENTED

Swedish fast food chain Max bit off a bit more than it could chew when it decided to stand up to UEFA and its corporate sponsor McDonald's.

With the 2009 U-21 European Championships to be held in Sweden, McDonald's filed a complaint to UEFA, asking that Max close its restaurant outlet in the Boras Arena during tournament matches.

Max offered to close for a few hours on each game day but refused to completely shut down its operations. McDonald's turned down the compromise. At this point, UEFA stepped in and threatened to strip Boras, a city in the Vastergotland province of western Sweden, of its hosting privileges.

When a national newspaper poll revealed that 93 percent of the country supported Max's refusal of UEFA demands, the restaurant stood its ground.

UEFA followed through on its promise and has moved all games that were to be played in the city. Swedish soccer federation member Karl-Erik Nilsson was not pleased.

"If Max's decision is final, " he said, "then they have cheated Boras residents out of this football festival."



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Where to Watch European Soccer    
Here are 329 places Soccer America readers recommend where you should go to watch soccer for ...
Soccer America Men's Top 25    
[COLLEGE RANKINGS] Defending champion Notre Dame is back on top in the Soccer America Men's Top ...
Soccer America Women's Top 25    
[COLLEGE RANKINGS] Despite its 1-1 tie at Arizona State, defending champion UCLA held on to the ...
Mario Goetze's beautiful backward nutmeg on Brecko    
[VIDEO PICK: Skills] Mario Goetze, Germany's World Cup final hero, not only has a nose for ...
This season's most amazing free kick so far    
[VIDEO PICK: Golazo] You can hardly blame Hamburg SV goalkeeper Jaroslav Drobny for remaining rooted to ...
Soccer America Power Rankings    
[MLS: Week 29] Robbie Keane ran wild in the major-market matchup of Designated Players to keep ...
What They're Saying: Landon Donovan    
"I've always tried to be a guy who makes the right play in front of the ...
Onus on Cavani for PSG against Barcelona    
[UCL: Three Games to Watch] Paris St. Germain-Barcelona is the marquee match of Matchday 2 in ...
What They're Saying: Paul McGinley    
"I bounced ideas off him all week, he didn't preach to me, he didn't tell me ...
MLS's nouveau riche dominate millionaire club    
[MAKING A LIST] Big money has been flowing into Major League Soccer. Of the 15 players ...
>> Soccer America Daily Archives