Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
The Connection Between Liu Xiang And The U.S. Soccer Team
Rocky Mountain News, August 27th, 2008 2:16PM

MOST READ

MOST COMMENTED

Columnist Dan Oshinsky has been trying to work out the U.S. equivalent to China's first Olympic track and field gold medalist, Liu Xiang. And then he came up with an answer -- the men's national soccer team. Liu shattered for the Chinese "the stereotype that they cannot compete in any sprint-type event. Chinese regard him as a symbol of progress here, perhaps even a symbol of China's future as a superpower in many new, diverse regions of economics and politics." Bob Bradley's boys could do the same for the USA.

If, says Oshinsky, taking a massive leap of the imagination, "the U.S. men's team was to win the World Cup, it would be an enormous triumph for Americans. A championship would certainly shatter the notion that Americans are only good at team sports like basketball or football. It would bring instant credibility to the sport, which is already played by millions of youths around the country. It would be a historic moment in U.S. sport."

Once a U.S. World Cup triumph was seen by millions both at home and abroad, it would raise a marketing opportunity "practically unprecedented in the States. Nike's the sponsor of the men's team, and the players would become instant celebrities. Soccer TV ads are already visually stunning; insert Americans instead of European stars into those ads, and imagine the potential for Nike."

It's surely what all U.S. soccer fans would want most from a World Cup victory -- a higher profile and extra cash for those lovable underdogs at Nike.

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Steven Gerrard: 'Every Person Slips'    
Steven Gerrard says the slip that arguably ended Liverpool's title hopes and England being knocked out ...
La Liga Champ Eying Chicharito    
Mexican striker Javier Hernandez, who started just six Premier League games for Manchester United last season ...
No Charges for Moyes Over Bar Incident    
Former Manchester United coach David Moyes is in the clear after he was investigated over an ...
West Ham Acquires Ecuador World Cup Striker    
West Ham has finalized a $20 million transfer of Ecuador striker Enner Valencia from Mexican club ...
Bayern Boss Not Allowed To Board Plane to USA    
Bayern Munich executive board chairman Karl-Heinz Rummenigge, along with six youth players and three crew members ...
Thai Refs Must Swear Oath to Buddha     
Thailand's soccer federation bosses have made more than 100 referees swear an oath of honesty at ...
Scolari Gets a Job    
Luiz Felipe Scolari, who resigned as Brazil coach after its disastrous 2014 World Cup campaign, has ...
World Cup Runner-up Coach Steps Down    
Alejandro Sabella, who guided Argentina to the World Cup final in Brazil, has decided to quit ...
Ronaldinho on the Move    
Former World Player of the Year Ronaldinho has left Atletico Mineiro. The 34-year-old former Barcelona, AC ...
Beer Approved in the Big House    
Normally, alcohol sale and consumption is strictly forbidden inside the University of Michigan's stadium, but beer ...
>> Section 2 Around the Net Archives