Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
The Connection Between Liu Xiang And The U.S. Soccer Team
Rocky Mountain News, August 27th, 2008 2:16PM

MOST READ


Columnist Dan Oshinsky has been trying to work out the U.S. equivalent to China's first Olympic track and field gold medalist, Liu Xiang. And then he came up with an answer -- the men's national soccer team. Liu shattered for the Chinese "the stereotype that they cannot compete in any sprint-type event. Chinese regard him as a symbol of progress here, perhaps even a symbol of China's future as a superpower in many new, diverse regions of economics and politics." Bob Bradley's boys could do the same for the USA.

If, says Oshinsky, taking a massive leap of the imagination, "the U.S. men's team was to win the World Cup, it would be an enormous triumph for Americans. A championship would certainly shatter the notion that Americans are only good at team sports like basketball or football. It would bring instant credibility to the sport, which is already played by millions of youths around the country. It would be a historic moment in U.S. sport."

Once a U.S. World Cup triumph was seen by millions both at home and abroad, it would raise a marketing opportunity "practically unprecedented in the States. Nike's the sponsor of the men's team, and the players would become instant celebrities. Soccer TV ads are already visually stunning; insert Americans instead of European stars into those ads, and imagine the potential for Nike."

It's surely what all U.S. soccer fans would want most from a World Cup victory -- a higher profile and extra cash for those lovable underdogs at Nike.

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Cruyff: Barca Needs to Restore Laporta, Guardiola     
Barcelona legend Johan Cruyff thinks the best way to turn the Catalan giant's fortunes around is ...
Ronaldo Could Miss First Game vs. Bayern     
Cristiano Ronaldo watched from the stands as Real Madrid beat Barcelona 2-1 in the Copa del ...
Report: Moyes Must Qualify for Europa League    
Manchester United coach David Moyes is understood to be under pressure from the Glazer family, the ...
Bayern Eases into German Cup Final     
Bayern Munich on Wednesday remained on course for a record 17th German Cup by crushing second ...
Pellegrini: 'Mentally Tired' City Not Out of Title Race    
Manuel Pellegrini admitted that Manchester City is mentally tired after his team could only manage a ...
Martinez: Everton Can Still Finish Fourth     
Everton coach Roberto Martinez reflected on a "hurtful" 3-2 loss to Crystal Palace at home in ...
Bartra Blames Bale Goal on Fitness    
Barcelona defender Marc Bartra insists that fitness issues kept him from keeping up with Real Madrid ...
Bale's Dream Comes True as Real Wins King's Cup    
Real Madrid won the first of what it hopes will be three major trophies this season ...
Chandler Could Return to Training Next Week     
U.S. international Timothy Chandler is set to return to Nurnberg team training in 10 days, ESPN ...
Garcia: Roma's Scudetto Dream Not Over    
AS Roma coach Rudi Garcia says that he has not given up hope on the Scudetto ...
>> Section 2 Around the Net Archives