Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Soccer Surges as Global TV Audiences Decline
Financial Times, March 23rd, 2007 4:23PM

MOST READ

MOST COMMENTED

Television audiences worldwide are splintering, as people prefer spending more time with Internet-enabled devices than curling up in front of the boob tube to watch primetime. However, soccer bucks that trend big-time, especially for international games, which continue to grow their audience thanks to greater demand and expanded television coverage. Because of this, the Financial Times says this weekend's Euro 2008 qualifiers figure to be one the biggest advertising bonanzas of the year for the media companies that show them.

Which markets draw the biggest audiences? As a proportion of total population, the Dutch win-45 percent of the population watched the national team during the last World Cup. Initiative Sports Futures, a company that measures TV audiences, attributes this to the tiny nation's homogeneity. Other homogeneous nations with small populations like Croatia, Denmark and Sweden also draw significant percentages. England, meanwhile, sits in "mid-table mediocrity" by the same measure, largely because its people tend to view soccer a working-class sport. Also, the English are disproportionately interested in their team, like the Italians. The Spanish, however, aren't even interested in their own team; ISF says this is because its citizens identify more closely with the region in which they live. France, once indifferent to the world's game, has seen a huge upsurge in interest: the top nine television audiences in 2006 were for national team games. Outside Europe, South American audiences are biggest (unsurprisingly), while those the markets in Asia and the U.S. are growing. Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Report: Demand Amps Up Ahead of El Clasico    
This Saturday's Clasico between Real Madrid and Barcelona, which regularly draws hundreds of millions of viewers ...
Ferguson: Moyes Didn't Inherit Declining Man United    
Alex Ferguson has updated his book My Autobiography to include a section about the short reign ...
Mourinho: Drogba Could Start vs. Man United     
Chelsea striker Loic Remy, who was substituted in the 13th-minute of Tuesday's 6-0 UEFA Champions League ...
Russia: Racism is a Global, Not Russian, Problem    
Russian Sports Minister Vitaly Mutko denied that his country has a particular problem with racism in ...
Robben Hails Bayern Tactics in Roma Thrashing    
Bayern Munich's 7-1 demolition of AS Roma at the Stadio Olimpico on Tuesday night-which broke the ...
Kompany: City, Not CSKA, Punished by Stadium Ban    
When UEFA slaps a stadium ban on a European club-as it has CSKA Moscow in the ...
Report: Raul to Join Cosmos This Week     
Former Real Madrid striker Raul Gonzalez on Tuesday reached an agreement to play for New York ...
Platini: Ballon d'Or Should Not Go to Ronaldo, Messi     
UEFA President Michel Platini believes the 2014 Ballon d'Or should not go to either Cristiano Ronaldo ...
Real's Bale, Ramos Miss Liverpool Clash    
Gareth Bale, Real Madrid's world record signing, and vice-captain Sergio Ramos are both out of Wednesday's ...
Ronaldo, Messi Could Break UCL Record This Week     
The world's two best players will have a chance to break Raul's UEFA Champions League goal ...
>> Section 2 Around the Net Archives