Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Soccer Surges as Global TV Audiences Decline
Financial Times, March 23rd, 2007 4:23PM

MOST READ

MOST COMMENTED

Television audiences worldwide are splintering, as people prefer spending more time with Internet-enabled devices than curling up in front of the boob tube to watch primetime. However, soccer bucks that trend big-time, especially for international games, which continue to grow their audience thanks to greater demand and expanded television coverage. Because of this, the Financial Times says this weekend's Euro 2008 qualifiers figure to be one the biggest advertising bonanzas of the year for the media companies that show them.

Which markets draw the biggest audiences? As a proportion of total population, the Dutch win-45 percent of the population watched the national team during the last World Cup. Initiative Sports Futures, a company that measures TV audiences, attributes this to the tiny nation's homogeneity. Other homogeneous nations with small populations like Croatia, Denmark and Sweden also draw significant percentages. England, meanwhile, sits in "mid-table mediocrity" by the same measure, largely because its people tend to view soccer a working-class sport. Also, the English are disproportionately interested in their team, like the Italians. The Spanish, however, aren't even interested in their own team; ISF says this is because its citizens identify more closely with the region in which they live. France, once indifferent to the world's game, has seen a huge upsurge in interest: the top nine television audiences in 2006 were for national team games. Outside Europe, South American audiences are biggest (unsurprisingly), while those the markets in Asia and the U.S. are growing. Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Reports: Bale to Miss Crucial Week for Real     
According to reports on Monday, Gareth Bale will miss a crucial week for Real Madrid after ...
Injured Lampard to Miss City's Trip to CSKA    
Frank Lampard was carried off on a stretcher as Manchester City beat Tottenham 4-1 at the ...
Report: Shakhtar Stadium Damaged in Ukraine War    
Shakhtar Donetsk's Donbass Arena suffered serious damage from gunfire on Monday despite the recent ceasefire agreed ...
Mourinho Swipes at National Team Coaches    
Chelsea coach Jose Mourinho took a swipe at Spain coach Vicente del Bosque on Monday, by ...
Bundesliga: Heaven for Bayern, Hell for BVB    
Pep Guardiola once again lavished high praise on Philipp Lahm after the Bayern Munich veteran put ...
Enrique Dismisses Messi Substitution Row     
Did Lionel Messi refuse to be taken off during Barcelona's 3-0 win against Eibar? No matter ...
Hart: Aguero "Useless" in Practice Sessions    
Sergio Aguero, Manchester City's four-goal hero against Tottenham on Saturday, is apparently "useless" at times during ...
Arena: 'We Need to Start Focusing on Playing'    
Bruce Arena suggested that Landon Donovan's long MLS goodbye has become a distraction following the Los ...
Platini: Blatter No Longer Serves Soccer    
UEFA President Michel Platini on Friday launched perhaps his most scathing criticism of FIFA President Sepp ...
Gundogan Back for BVB; Reus, Mkhitaryan Close    
Ilkay Gundogan is set to put 14 months of injury misery behind him on Saturday when ...
>> Section 2 Around the Net Archives