Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Soccer Surges as Global TV Audiences Decline
Financial Times, March 23rd, 2007 4:23PM

MOST READ

MOST COMMENTED

Television audiences worldwide are splintering, as people prefer spending more time with Internet-enabled devices than curling up in front of the boob tube to watch primetime. However, soccer bucks that trend big-time, especially for international games, which continue to grow their audience thanks to greater demand and expanded television coverage. Because of this, the Financial Times says this weekend's Euro 2008 qualifiers figure to be one the biggest advertising bonanzas of the year for the media companies that show them.

Which markets draw the biggest audiences? As a proportion of total population, the Dutch win-45 percent of the population watched the national team during the last World Cup. Initiative Sports Futures, a company that measures TV audiences, attributes this to the tiny nation's homogeneity. Other homogeneous nations with small populations like Croatia, Denmark and Sweden also draw significant percentages. England, meanwhile, sits in "mid-table mediocrity" by the same measure, largely because its people tend to view soccer a working-class sport. Also, the English are disproportionately interested in their team, like the Italians. The Spanish, however, aren't even interested in their own team; ISF says this is because its citizens identify more closely with the region in which they live. France, once indifferent to the world's game, has seen a huge upsurge in interest: the top nine television audiences in 2006 were for national team games. Outside Europe, South American audiences are biggest (unsurprisingly), while those the markets in Asia and the U.S. are growing. Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Creighton shuts down Jordan Morris    
No. 24 Creighton got goals by freshman Ricky Lopez-Espin and Fabian Herbers to beat No. 13 ...
Redknapp to Sign Two-Year QPR Extension    
Despite losing his first three games of the season, Queens Park Rangers coach Harry Redknapp revealed ...
Hernandez, Juve Agree Personal Terms    
The Corriere dello Sport on Friday reported that Juventus has agreed personal terms with Manchester United ...
Cambiasso Joins Leicester City     
Former Inter Milan midfielder Esteban Cambiasso on Friday officially joined Premier League club Leicester City. The ...
Fringe Players' Pay Could Derail Man United Transfer Plans    
Following the British record $99 million arrival of Angel Di Maria from Real Madrid, Manchester United ...
Chelsea's Torres Wants AC Milan Move     
Chelsea striker Fernando Torres is said to be closing in on a move to AC Milan ...
Report: Gunners Favorite to Sign Falcao on Loan     
ESPN on Thursday reported that AS Monaco has made sought-after striker Radamel Falcao available for a ...
Xabi Alonso Transfer Raises Question Marks in Germany    
Xabi Alonso's 10 million-euro ($13.2 million) transfer from Real Madrid to Bayern Munich has been met ...
Rooney Named England Captain     
Roy Hodgson on Thursday named Wayne Rooney captain of England following the retirement of former captain ...
Van Basten Exhibits 'Severe Symptoms'; Leaves AZ Indefinitely     
Netherlands and AC Milan legend Marco van Basten on Thursday mysteriously left his post as AZ ...
>> Section 2 Around the Net Archives