Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Soccer Surges as Global TV Audiences Decline
Financial Times, March 23rd, 2007 4:23PM

MOST READ

MOST COMMENTED

Television audiences worldwide are splintering, as people prefer spending more time with Internet-enabled devices than curling up in front of the boob tube to watch primetime. However, soccer bucks that trend big-time, especially for international games, which continue to grow their audience thanks to greater demand and expanded television coverage. Because of this, the Financial Times says this weekend's Euro 2008 qualifiers figure to be one the biggest advertising bonanzas of the year for the media companies that show them.

Which markets draw the biggest audiences? As a proportion of total population, the Dutch win-45 percent of the population watched the national team during the last World Cup. Initiative Sports Futures, a company that measures TV audiences, attributes this to the tiny nation's homogeneity. Other homogeneous nations with small populations like Croatia, Denmark and Sweden also draw significant percentages. England, meanwhile, sits in "mid-table mediocrity" by the same measure, largely because its people tend to view soccer a working-class sport. Also, the English are disproportionately interested in their team, like the Italians. The Spanish, however, aren't even interested in their own team; ISF says this is because its citizens identify more closely with the region in which they live. France, once indifferent to the world's game, has seen a huge upsurge in interest: the top nine television audiences in 2006 were for national team games. Outside Europe, South American audiences are biggest (unsurprisingly), while those the markets in Asia and the U.S. are growing. Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Cal South TOPSoccer Program Turns 25    
"We're all soccer players, special needs or not," says Sandy Castillo, chair of the Cal South ...
How Neymar Played in Childhood     
Neyrmar: "I used to pick up the ball, set up the furniture and go around dribbling ...
Chivas USA Youth Players Face Murky Future    
Chivas USA, which folded after the 2014 season, had one of the MLS's most ambitious youth ...
Roma Partnering with U.S. Youth Clubs    
Italian Serie A club Roma, which has American ownership, aims to forge partnerships with seven U.S. ...
LVG: Falcao "Has to Prove Himself"    
Manchester United coach Louis van Gaal has responded to criticism over dropping Radamel Falcao by claiming ...
Report: Adidas to Assist Messi Move?    
According to Spanish sports daily AS, Lionel Messi's sponsor Adidas could be the key to the ...
Mourinho Questions Man City's Transfer Policy     
Chelsea coach Jose Mourinho suggested that rival Manchester City is not adhering to UEFA's Financial Fair ...
Toure Admits Man City Future in Doubt     
Speaking ahead of the opening games of the African Nations' Cup in Equatorial Guinea this weekend, ...
Ronaldo Blasts 'Defensive' Atleti Tactics    
Cristiano Ronaldo blasted Atletico Madrid for its unattractive style after the Rojiblancos ousted Real Madrid from ...
Fabian Johnson's 'Spat' with 'Gladbach Coach Favre    
According to Bild, USA defender Fabian Johnson is in a "spat" with Borussia Monchengladbach coach Lucien ...
>> Section 2 Around the Net Archives