Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Soccer Surges as Global TV Audiences Decline
Financial Times, March 23rd, 2007 4:23PM

MOST READ

MOST COMMENTED

Television audiences worldwide are splintering, as people prefer spending more time with Internet-enabled devices than curling up in front of the boob tube to watch primetime. However, soccer bucks that trend big-time, especially for international games, which continue to grow their audience thanks to greater demand and expanded television coverage. Because of this, the Financial Times says this weekend's Euro 2008 qualifiers figure to be one the biggest advertising bonanzas of the year for the media companies that show them.

Which markets draw the biggest audiences? As a proportion of total population, the Dutch win-45 percent of the population watched the national team during the last World Cup. Initiative Sports Futures, a company that measures TV audiences, attributes this to the tiny nation's homogeneity. Other homogeneous nations with small populations like Croatia, Denmark and Sweden also draw significant percentages. England, meanwhile, sits in "mid-table mediocrity" by the same measure, largely because its people tend to view soccer a working-class sport. Also, the English are disproportionately interested in their team, like the Italians. The Spanish, however, aren't even interested in their own team; ISF says this is because its citizens identify more closely with the region in which they live. France, once indifferent to the world's game, has seen a huge upsurge in interest: the top nine television audiences in 2006 were for national team games. Outside Europe, South American audiences are biggest (unsurprisingly), while those the markets in Asia and the U.S. are growing. Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Pellegrini: David Silva Out Three-Four Weeks    
Manchester City coach Manuel Pellegrini on Thursday confirmed that playmaker David Silva will miss three-to-four weeks ...
Reus Distances Himself from Bayern Ahead of Der Klassiker    
Germany and Borussia Dortmund forward Marco Reus on Thursday issued a statement distancing himself from a ...
Neymar to Play in 2016 Olympics     
Neymar will be joining the Brazil squad for the 2016 Olympics in Rio de Janeiro, coach ...
Gerrard Hints at Possible Liverpool Exit     
It's almost unthinkable for Liverpool fans: Could Steven Gerrard really leave the only club he has ...
Report: FA Racking Up Social Media Fines    
Queens Park Rangers defender Rio Ferdinand on Wednesday became the latest Premier League player to be ...
Real's Navas Seeks Legal Action for Costa Rican Spying    
The Associated Press is reporting Thursday that Real Madrid goalkeeper Keylor Navas will take legal action ...
Mandzukic: Guardiola 'Didn't Treat Me with Respect'    
In an interview with Croatian newspaper Sportske Novosti, Mario Mandzukic says he is enjoying playing for ...
Roma's Destro to Consider Future     
Mattia Destro on Wednesday cast doubt around his future after scoring the opening goal in AS ...
Allegri: 'Lack of Maturity' Costs Juve     
Despite hitting the woodwork several times and having much the better play throughout, Juventus lost 1-0 ...
Report: Former President Hoeness Warns Bayern     
German daily Bild reports that former Bayern Munich President Uli Hoeness, who is currently in prison ...
>> Section 2 Around the Net Archives