Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
ESPN Launches MLS Campaign
Brandweek, March 30th, 2007 1:55PM

MOST READ

MOST COMMENTED

ESPN this week has launched a new marketing effort to promote its coverage of Major League Soccer, Brandweek reports. The campaign, "You are a fan. You just don't know it yet," spans TV, print and radio, but the ads will only be shown on Walt Disney Co.-owned properties including all ESPN networks and ABC. Coverage on ESPN and ABC begins with the April 7 season opener between D.C. United and the Colorado Rapids.

The TV spot seems to be aimed at basketball fans currently watching the NCAA and NBA. Text reads "Things you love about basketball," and then it shows an animated basketball player displaying the highlighted attributes "quickness," "athleticism," "teamwork" and "desire." Then it cuts to live MLS action where soccer players display the same attributes. The ad agency Wieden + Kennedy created the spot.

A little marketing-rather, a little clever, well-placed marketing-is something MLS has sorely needed. Coupled with the arrival of David Beckham, a little direct promotion in front of another sport's audience could prove to be a win for both ESPN and MLS. Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Atleti Re-signs Tiago     
Atletico Madrid on Tuesday re-signed Tiago Mendes on a two-year deal, despite interest from Premier League ...
Koeman: Dani Osvaldo for Sale    
Southampton manager Ronald Koeman has confirmed that Daniel Osvaldo is for sale, but reports in Italy ...
BVB: Hummels, Reus Not for Sale    
Borussia Dortmund coach Jurgen Klopp on Tuesday poured cold water over the transfer speculation swirling around ...
Shakhtar Brazilians Defected Because of 'Deadly Risk'    
Shakhtar Donetsk midfielder Douglas Costa says he and his fellow Brazilian players have refused to return ...
Brazil Reappoints Dunga as Head Coach     
The Brazilian soccer association (CBF) on Tuesday appointed Dunga as coach of the Brazilian national team, ...
Official: James Joins Real     
James Rodriguez on Tuesday became the fourth most-expensive player ever, signing a six-year deal with European ...
City's Negredo Breaks Foot    
Manchester City striker Alvaro Negredo has broken his foot and will be out of action for ...
Liverpool Close to Remy Signing    
Liverpool on Monday activated the release clause of Queens Park Rangers striker Loic Remy, agreeing to ...
Evra Joins Juventus    
Juventus on Monday confirmed that Patrice Evra has officially joined from Manchester United on a two-year ...
Prandelli: Balotelli's World 'Far Away from Reality'    
Cesare Prandelli has said he did not fall out with Mario Balotelli during the World Cup ...
>> Section 2 Around the Net Archives