Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America ClassifiedsGame Report
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Juventus unveils plan for new stadium
by Ian Plenderleith, November 21st, 2008 7AM



Italian giant Juventus announced Thursday that it is to knock down its cavernous Stadio Delle Alpi and convert it into an intimate 40,000-seater stadium. Work will begin in March of next year and the team plans to move in at the start of the 2011-12 season.
Club President Cobolli Gigli said that Juventus was "very proud" that the team would be the first in Italy to own its own stadium. It bought the stadium from the city back in 2003, and moved out to play its games in the Stadio Olimpico in 2006. The new structure will cost $130 million, with almost three-quarters of that cost (around $93 million) coming from the sports marketing agency Sportfive, which has bought the naming rights to the new stadium for its first 12 years.
"The new stadium is a fundamental asset," said General Manager Jean-Claude Blanc, "which we shall finance without reducing the capability of investing in the team."
Gigli said that the club would have "a modern and secure stadium where fans can experience the game up close." The seats furthest away from the field will be only 28 meters back from the action. The stadium complex will also include the club museum and its administrative arm.
The Stadio Delle Alpi was opened just in time for Italia '90, but has never been popular with fans because of the athletic track built around the field. The action is far away enough to be a strain on the eye, while the atmosphere has always suffered from its inner vastness. Juventus and Torino shared the stadium for 16 years, but both moved out to the Stadio Olimpico (formerly the Stadio Communale, where the teams played up until 1990) two years ago after that ground was renovated for the 2006 Winter Olympics.
Click here for a video presentation of the new stadium. Warning: this video appears to be specially aimed at people in the market for a corporate box, but this really will be a soccer stadium, not a new airport.

No comments yet.

Sign in to leave a comment. Don't have an account? Join Now



Recent Soccer America Daily
Johnson scores again in Champions League    
Fabian Johnson scored in his second straight game for Borussia Moenchengladbach in the UEFA Champions League ...
Coach Michelle French names 20 for U-20 Women's World Cup qualifying    
Eight collegians and 12 youth club players comprise Coach Michelle French's roster for the U-20 Women's ...
MLS preseason returns to Tucson in 2016    
Ten MLS teams will take part in preseason training in Tucson, Arizona, where the 2016 Desert ...
Ellis calls up Colaprico and Lavelle for first time    
U.S. women's national team coach Jill Eilis called in 28 players -- 20 who went to ...
What They're Saying: Chris Dangerfield    
'We used to go to movies, have cups of tea, strange things you do when you ...
What They're Saying: Tim Leiweke    
"I think we have found a site. It's probably different than what people think we're doing, ...
Video Pick: How Ronaldo gets treated by customs     
Cristiano Ronaldo doesn't seem to have a difficult time getting through customs, as demonstrated by this ...
NASL's Jacksonville banks on Tony Meola    
Hall of Fame goalkeeper Tony Meola, whose previous coaching experience since retiring as a player in ...
Video Pick: Messi proves he's fully recovered    
Lionel Messi, out of Barcelona's starting lineup for two months because of a knee injury, scored ...
Red Bulls' success nets Marsch Coach of the Year honors    
Inexperienced head coaches don't often flourish in MLS, yet in just his second season as a ...
>> Soccer America Daily Archives