Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
More Prawn Sandwiches On Merseyside
Reuters, November 25th, 2008 11:30AM

MOST READ

MOST COMMENTED

Liverpool will make more money from corporate boxes than from regular supporters when it eventually moves into a new 60,000-seater stadium in Stanley Park, the club's commercial director said Tuesday.

Ian Ayre said the club estimated that more than 50 percent of game-day income would come from the sale of seats in corporate boxes. The new stadium will increase corporate seating from 3,000 at the club's present home, Anfield, to 10,000 at Stanley Park. Liverpool has 40,000 season-ticket holders, with a waiting list of a further 65,000.

"The new stadium is clearly a business opportunity," said Ayre at a seminar on stadium commercial opportunities at the Soccerex '08 conference and exhibition in Johannesburg, South Africa. "But," he added with a reportedly straight face, "it will be important to maintain the integrity of the Liverpool brand and fan experience at Anfield."

Ayre defended the club's decision to delay the new stadium's construction until the global credit crunch eases. "It's been a strange period but our decision to delay construction was certainly the right one," he said. "We have since seen the costs come down." He did not mention if the cost of reclining padded seats and prawn sandwiches had also come down.

 

 

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Life on the road with Badgers    
What's life like on the road in the fall for a Division I soccer player? For ...
Messi Surpasses 400 for Club and Country     
Four-time Ballon d'Or winner Lionel Messi surpassed 400 goals for Barcelona and Argentina on Sunday, netting ...
Jimenez Notches First Goal for Atleti    
Raul Jimenez scored his first goal for Spanish champ Atletico Madrid in Saturday's 4-0 romp against ...
Rooney Apologizes for Sending-Off     
Wayne Rooney on Monday apologized to his Manchester United teammates for the red card he received ...
Jurgen Klopp: 'We Will Be Back'    
Borussia Dortmund fell to 12th-place in the Bundesliga table after losing the first Rivier-derby of the ...
Alonso Hailed for Cologne Master-class    
Bayern Munich midfielder Xabi Alonso on Saturday set a new Bundesliga record after taking an astonishing ...
PSG Hopes to Improve Against Barca "Masters"    
Paris Saint-Germain coach Laurent Blanc on Monday said his team must get through its bad spell ...
Gunners' Injury Crisis Worsens Ahead of Blues Clash     
Arsenal is once again facing an injury crisis ahead of an important run of games as ...
Eddy returns for third time from ACL injury    
Georgia midfielder Laura Eddy has torn the anterior cruciate ligament in her right knee three times ...
Parents buy in to 'Silent Soccer'     
Southwest Ohio Youth Soccer met some parent resistance when it announced a "silent soccer weekend" in ...
>> Section 2 Around the Net Archives