Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
More Prawn Sandwiches On Merseyside
Reuters, November 25th, 2008 11:30AM

MOST READ

MOST COMMENTED

Liverpool will make more money from corporate boxes than from regular supporters when it eventually moves into a new 60,000-seater stadium in Stanley Park, the club's commercial director said Tuesday.

Ian Ayre said the club estimated that more than 50 percent of game-day income would come from the sale of seats in corporate boxes. The new stadium will increase corporate seating from 3,000 at the club's present home, Anfield, to 10,000 at Stanley Park. Liverpool has 40,000 season-ticket holders, with a waiting list of a further 65,000.

"The new stadium is clearly a business opportunity," said Ayre at a seminar on stadium commercial opportunities at the Soccerex '08 conference and exhibition in Johannesburg, South Africa. "But," he added with a reportedly straight face, "it will be important to maintain the integrity of the Liverpool brand and fan experience at Anfield."

Ayre defended the club's decision to delay the new stadium's construction until the global credit crunch eases. "It's been a strange period but our decision to delay construction was certainly the right one," he said. "We have since seen the costs come down." He did not mention if the cost of reclining padded seats and prawn sandwiches had also come down.

 

 

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Report: Clasico to Break Records     
AS reports that Saturday's Clasico between Real Madrid and Barcelona at the Bernabeu in Madrid will ...
Dunga Names Neymar Brazil Captain    
Brazilian national team coach Dunga on Friday revealed that Neymar will retain the captain's armband when ...
Reports: Lampard Could Extend City Stay     
According to reports in England, Frank Lampard could be able to stay on loan at Manchester ...
Pogba Signs Three-Year Extension with Juve    
Juventus midfielder Paul Pogba on Friday signed a new deal that will keep him at the ...
Rio Ferdinand to Retire This Season    
Former England captain and Queens Park Rangers defender Rio Ferdinand has said he plans to retire ...
Garcia: Roma Must Respond Following Bayern "Accident"     
AS Roma coach Rudi Garcia on Friday admitted that his team has a long way to ...
Mourinho: Costa Could Play Against Man United    
Jose Mourinho on Friday revealed that Chelsea striker Diego Costa could play at Manchester United on ...
Enrique: Suarez to Make Barca Clasico Debut     
Barcelona coach Luis Enrique on Friday confirmed that Luis Suarez will play in Saturday's Clasico vs. ...
Sporting Demands UCL Replay     
Sporting Lisbon has lodged a formal complaint with UEFA demanding a replay of its UEFA Champions ...
FIFA Rankings: USA Falls to 23rd    
Jurgen Klinsmann's USA fell six places to 23rd in FIFA's international rankings following a pair of ...
>> Section 2 Around the Net Archives