Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
More Prawn Sandwiches On Merseyside
Reuters, November 25th, 2008 11:30AM

MOST READ

MOST COMMENTED

Liverpool will make more money from corporate boxes than from regular supporters when it eventually moves into a new 60,000-seater stadium in Stanley Park, the club's commercial director said Tuesday.

Ian Ayre said the club estimated that more than 50 percent of game-day income would come from the sale of seats in corporate boxes. The new stadium will increase corporate seating from 3,000 at the club's present home, Anfield, to 10,000 at Stanley Park. Liverpool has 40,000 season-ticket holders, with a waiting list of a further 65,000.

"The new stadium is clearly a business opportunity," said Ayre at a seminar on stadium commercial opportunities at the Soccerex '08 conference and exhibition in Johannesburg, South Africa. "But," he added with a reportedly straight face, "it will be important to maintain the integrity of the Liverpool brand and fan experience at Anfield."

Ayre defended the club's decision to delay the new stadium's construction until the global credit crunch eases. "It's been a strange period but our decision to delay construction was certainly the right one," he said. "We have since seen the costs come down." He did not mention if the cost of reclining padded seats and prawn sandwiches had also come down.

 

 

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Xavi: I Want to be Like Pep     
In an interview with Spanish paper El Pais, Barcelona midfielder Xavi reveals that he wants to ...
Report: Odegaard to Sign for Bayern Munich    
Norwegian wonderkid Martin Odegaard turned 16 on Wednesday, and reports in Germany claim that the Stromsgodset ...
Report: Falcao Wants to Stay, United Unsure    
In an interview with the Guardian, Radamel Falcao says he wants to stay at Manchester United, ...
Real Coasts into Club World Cup Final     
Sergio Ramos, Karim Benzema, Gareth Bale and Isco bagged the goals as Real Madrid coasted into ...
Mourinho Hails Fabregas as Blues Cruise into Semis    
Jose Mourinho singled out Cesc Fabregas for praise following the Spanish midfielder's man-of-the-match performance in Chelsea's ...
Howard Amends Book Following Friedel Dispute    
USA No. 1 Tim Howard accepts that Brad Friedel did not try to block his move ...
Saints Lose Fifth Straight     
Southampton lost its fifth-straight game in all competitions on Tuesday as League One side Sheffied United ...
Ander Herrera: I Have Never Fixed Games     
Manchester United midfielder Ander Herrera insists that he has never been involved in game-fixing after he ...
Roma Fury at Fine, Garcia Ban     
AS Roma on Monday was fined 20,000 euros ($25,000) and its coach Rudi Garcia was banned ...
Report: Actual Cost of Suarez's Barca Move: $315 Million     
Luis Suarez's move from Liverpool to Barcelona last summer topped Goal.com's 2014 Goal Transfer List study, ...
>> Section 2 Around the Net Archives