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Bundesliga Sells TV Rights For $2.1 Billion
Bloomberg News, November 28th, 2008 4:45PM

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The Bundesliga has sold its TV rights for four seasons, starting next year, for $2.1 billion, an average of $525 million per season. That's up marginally from the current deal, which brings in an annual $516 million.
 
Pay-TV company Premiere bought the live broadcast rights, and said it will pay between $286 and $350 million per season under the deal. Public broadcasters ARD and ZDF won the rights to broadcast free-TV game highlights. Deutsche Telekom will retain the rights for Internet TV and mobile-phone broadcasts.
 
Christian Seifert, managing director of the German Football League (DFL), said the deal was an "optimal result" for the DFL considering the legal restrictions that had at one point threatened to significantly lower the terms of the sale. "The deal shows that the Bundesliga is the most sought-after programming content in Germany even in a difficult economic environment," he said.

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