Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Bundesliga Sells TV Rights For $2.1 Billion
Bloomberg News, November 28th, 2008 4:45PM

MOST READ

MOST COMMENTED

The Bundesliga has sold its TV rights for four seasons, starting next year, for $2.1 billion, an average of $525 million per season. That's up marginally from the current deal, which brings in an annual $516 million.
 
Pay-TV company Premiere bought the live broadcast rights, and said it will pay between $286 and $350 million per season under the deal. Public broadcasters ARD and ZDF won the rights to broadcast free-TV game highlights. Deutsche Telekom will retain the rights for Internet TV and mobile-phone broadcasts.
 
Christian Seifert, managing director of the German Football League (DFL), said the deal was an "optimal result" for the DFL considering the legal restrictions that had at one point threatened to significantly lower the terms of the sale. "The deal shows that the Bundesliga is the most sought-after programming content in Germany even in a difficult economic environment," he said.

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Life on the road with Badgers    
What's life like on the road in the fall for a Division I soccer player? For ...
Messi Surpasses 400 for Club and Country     
Four-time Ballon d'Or winner Lionel Messi surpassed 400 goals for Barcelona and Argentina on Sunday, netting ...
Jimenez Notches First Goal for Atleti    
Raul Jimenez scored his first goal for Spanish champ Atletico Madrid in Saturday's 4-0 romp against ...
Rooney Apologizes for Sending-Off     
Wayne Rooney on Monday apologized to his Manchester United teammates for the red card he received ...
Jurgen Klopp: 'We Will Be Back'    
Borussia Dortmund fell to 12th-place in the Bundesliga table after losing the first Rivier-derby of the ...
Alonso Hailed for Cologne Master-class    
Bayern Munich midfielder Xabi Alonso on Saturday set a new Bundesliga record after taking an astonishing ...
PSG Hopes to Improve Against Barca "Masters"    
Paris Saint-Germain coach Laurent Blanc on Monday said his team must get through its bad spell ...
Gunners' Injury Crisis Worsens Ahead of Blues Clash     
Arsenal is once again facing an injury crisis ahead of an important run of games as ...
Eddy returns for third time from ACL injury    
Georgia midfielder Laura Eddy has torn the anterior cruciate ligament in her right knee three times ...
Parents buy in to 'Silent Soccer'     
Southwest Ohio Youth Soccer met some parent resistance when it announced a "silent soccer weekend" in ...
>> Section 2 Around the Net Archives