Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Women's league lands major sponsor
December 16th, 2008 7AM

MOST READ

MOST COMMENTED

Women's Professional Soccer unveiled its first major sponsorship with Monday's announcement that Puma would be a founding partner of  WPS and an official sponsor of all WPS teams. The multi-year partnership, reported to have a value of $10 million, makes Puma the official sport and lifestyle apparel, footwear and equipment supplier of WPS, including the official WPS match ball.

Amid a difficult economic climate, the deal is a coup for WPS, which kicks off its first season in 2009 in the Bay Area, Boston, Chicago, Los Angeles, New Jersey/New York, St. Louis, and Washington, D.C.

"To have Puma, the world's leading sportlifestyle brand, as a founding partner in Women's Professional Soccer is a great endorsement for our league," said Commissioner Tonya Antonucci. "We are proud to have Puma's commitment to support, supply and grow the league and we recognize the creative, stylish and unique ways Puma will promote WPS and women's soccer on the whole."

Puma has had deals with Brazilian star Marta, who was drafted by the Los Angeles Sol, and her Swedish club Umea IK. While Marta remains unsigned, WPS hopes to attract the best women's player in the world for its 2009 launch.

"Puma has built up a strong momentum in women's soccer over the past 10 years, collaborating closely with pioneering partners that have redefined the game on a global and local stage," said Puma Chairman & CEO Jochen Zeitz. "Today, we are proud to be one of the founding partners of Women's Professional Soccer in what promises to be a new pioneering chapter for women's soccer. The WPS partnership provides PUMA with a perfect platform to reinforce the brand's positioning as the most desirable sportlifestyle brand in the world as well as underline our continued commitment to women's sports."



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
What They're Saying: NBA player Luol Deng    
"We played with balls made of socks, or put a towel over a balloon and wrapped ...
What They're Saying: MLS fan Jon Fish    
"It's just a little nudge from the fans to the league and the players' union, 'Hey ...
Video Pick: How Messi and Neymar warm up     
Lionel Messi and Neymar entertain even before the game. Here's a 30-second glimpse of them warming ...
MLS and players union reach agreement    
According to multiple reports, an agreement was reached between MLS and the MLS Players Union early ...
Three takeaways from USA-Norway    
Carli Lloyd once again flashed her goalscoring prowess to rally the USA from a 1-0 deficit ...
Road to Vancouver: Sweden stuns Germany at Algarve Cup    
The USA survived a scare from Norway, but Germany and Japan weren't so lucky, falling on ...
MLS and union headed deep into overtime    
Talks between representatives of MLS and the MLS Players Union continued Wednesday as they attempted to ...
Frank Klopas on Montreal miracle: 'God never sleeps'    
The Montreal Impact made history when it became the first Canadian team (and just third MLS ...
U.S. U-17s sitting pretty, so far     
The USA opened its qualifying campaign for the 2015 U-17 World Cup with a 5-0 win ...
Video Pick: The world's best free-kick taker?     
No one has scored more free-kick goals in European club play in the last two years ...
>> Soccer America Daily Archives