Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Women's league lands major sponsor
December 16th, 2008 7AM

MOST READ

MOST COMMENTED

Women's Professional Soccer unveiled its first major sponsorship with Monday's announcement that Puma would be a founding partner of  WPS and an official sponsor of all WPS teams. The multi-year partnership, reported to have a value of $10 million, makes Puma the official sport and lifestyle apparel, footwear and equipment supplier of WPS, including the official WPS match ball.

Amid a difficult economic climate, the deal is a coup for WPS, which kicks off its first season in 2009 in the Bay Area, Boston, Chicago, Los Angeles, New Jersey/New York, St. Louis, and Washington, D.C.

"To have Puma, the world's leading sportlifestyle brand, as a founding partner in Women's Professional Soccer is a great endorsement for our league," said Commissioner Tonya Antonucci. "We are proud to have Puma's commitment to support, supply and grow the league and we recognize the creative, stylish and unique ways Puma will promote WPS and women's soccer on the whole."

Puma has had deals with Brazilian star Marta, who was drafted by the Los Angeles Sol, and her Swedish club Umea IK. While Marta remains unsigned, WPS hopes to attract the best women's player in the world for its 2009 launch.

"Puma has built up a strong momentum in women's soccer over the past 10 years, collaborating closely with pioneering partners that have redefined the game on a global and local stage," said Puma Chairman & CEO Jochen Zeitz. "Today, we are proud to be one of the founding partners of Women's Professional Soccer in what promises to be a new pioneering chapter for women's soccer. The WPS partnership provides PUMA with a perfect platform to reinforce the brand's positioning as the most desirable sportlifestyle brand in the world as well as underline our continued commitment to women's sports."



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
The Good, the Bad and -- holiday greeting cards    
Europe in a nutshell: A goal of the month volley from Italy, a dive of the ...
Gall and Gooch lead U.S. U-20s past Honduras    
The U.S. under-20 national team wrapped up its trip to San Pedro Sula with a second ...
Brazil captures women's tourney ahead of USA    
Brazil won the Torneio Internacional da Brasilia when it tied the USA, 0-0, before 11,000 fans ...
Claudio Lopez returns to Rapids as director of soccer    
Claudio Lopez, who played for Argentina in the 1998 and 2002 World Cups, has returned to ...
What They're Saying: Tim Howard    
"I think the MLS have probably made their own problem. New York is owned by Manchester ...
Video Pick: A keeper gaffe for the ages     
The record will show that Lierse defender Arjan Swinkels scored an own goal in Saturday's 6-0 ...
U.S. Abroad: Weekend Hot (and Cold) List    
Brad Guzan made eight saves as 10-man Aston Villa earned a 1-1 tie with Manchester United. ...
Three takeaways from Liverpool-Arsenal    
Energetic attacking and sloppy defending in their 2-2 tie Sunday illustrated why Arsenal and Liverpool are ...
Three takeaways from Club World Cup    
Real Madrid's winning streak is now 22 games following its 2-0 win over San Lorenzo of ...
U.S. U-18s split two-game series with Germany    
The U.S. under-18 men's national team dropped a 3-2 decision to Germany's U-18s to finish with ...
>> Soccer America Daily Archives