Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Women's league lands major sponsor
December 16th, 2008 7AM

MOST READ

MOST COMMENTED

Women's Professional Soccer unveiled its first major sponsorship with Monday's announcement that Puma would be a founding partner of  WPS and an official sponsor of all WPS teams. The multi-year partnership, reported to have a value of $10 million, makes Puma the official sport and lifestyle apparel, footwear and equipment supplier of WPS, including the official WPS match ball.

Amid a difficult economic climate, the deal is a coup for WPS, which kicks off its first season in 2009 in the Bay Area, Boston, Chicago, Los Angeles, New Jersey/New York, St. Louis, and Washington, D.C.

"To have Puma, the world's leading sportlifestyle brand, as a founding partner in Women's Professional Soccer is a great endorsement for our league," said Commissioner Tonya Antonucci. "We are proud to have Puma's commitment to support, supply and grow the league and we recognize the creative, stylish and unique ways Puma will promote WPS and women's soccer on the whole."

Puma has had deals with Brazilian star Marta, who was drafted by the Los Angeles Sol, and her Swedish club Umea IK. While Marta remains unsigned, WPS hopes to attract the best women's player in the world for its 2009 launch.

"Puma has built up a strong momentum in women's soccer over the past 10 years, collaborating closely with pioneering partners that have redefined the game on a global and local stage," said Puma Chairman & CEO Jochen Zeitz. "Today, we are proud to be one of the founding partners of Women's Professional Soccer in what promises to be a new pioneering chapter for women's soccer. The WPS partnership provides PUMA with a perfect platform to reinforce the brand's positioning as the most desirable sportlifestyle brand in the world as well as underline our continued commitment to women's sports."



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Video Pick: Alex Meier on Fire     
The leading scorer in the Europe's highest scoring league is a player you may not have ...
What They're Saying: Chris Wondolowski    
"I'm not over it. I'm not sure I'll ever get over it. [Pause] I actually think ...
U.S. U-20s win at San Pedro Sula    
San Pedro Sula is no easy place to play as the USA (2-1 loser in the ...
Press and Lloyd combine for all seven in U.S. win    
After a tie and loss in its first two games at the Torneio Internacional da Brasilia, ...
What They're Saying: Juergen Klopp    
"He took a wrong turn at some point. But everything is back to normal now. He ...
TV Report: MLS expansion teams ink local deals    
As expected, New York City FC has entered into a multi-year agreement with YES Network, while ...
Timbers land Wake's Vidovich to run T2    
The Portland Timbers, who dipped into the college ranks to get head coach Caleb Porter, have ...
Veterans in demand as Re-Entry Draft concludes    
Stage 2 of the 2014 MLS Re-Entry Draft offered up fair doses of everything, as did ...
MLS Trade Central: Thursday's deals    
Sporting Kansas City has signed 25-year-old Hungarian international forward Krisztian Nemeth from Dutch cub Roda JC  ...
What They're Saying: Michael Garcia    
"It is the lack of leadership on these issues within FIFA that leads me to conclude ...
>> Soccer America Daily Archives