Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America ClassifiedsGame Report
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Women's league lands major sponsor
December 16th, 2008 7AM



Women's Professional Soccer unveiled its first major sponsorship with Monday's announcement that Puma would be a founding partner of  WPS and an official sponsor of all WPS teams. The multi-year partnership, reported to have a value of $10 million, makes Puma the official sport and lifestyle apparel, footwear and equipment supplier of WPS, including the official WPS match ball.

Amid a difficult economic climate, the deal is a coup for WPS, which kicks off its first season in 2009 in the Bay Area, Boston, Chicago, Los Angeles, New Jersey/New York, St. Louis, and Washington, D.C.

"To have Puma, the world's leading sportlifestyle brand, as a founding partner in Women's Professional Soccer is a great endorsement for our league," said Commissioner Tonya Antonucci. "We are proud to have Puma's commitment to support, supply and grow the league and we recognize the creative, stylish and unique ways Puma will promote WPS and women's soccer on the whole."

Puma has had deals with Brazilian star Marta, who was drafted by the Los Angeles Sol, and her Swedish club Umea IK. While Marta remains unsigned, WPS hopes to attract the best women's player in the world for its 2009 launch.

"Puma has built up a strong momentum in women's soccer over the past 10 years, collaborating closely with pioneering partners that have redefined the game on a global and local stage," said Puma Chairman & CEO Jochen Zeitz. "Today, we are proud to be one of the founding partners of Women's Professional Soccer in what promises to be a new pioneering chapter for women's soccer. The WPS partnership provides PUMA with a perfect platform to reinforce the brand's positioning as the most desirable sportlifestyle brand in the world as well as underline our continued commitment to women's sports."

No comments yet.

Sign in to leave a comment. Don't have an account? Join Now



Recent Soccer America Daily
USA-Costa Rica: Klinsmann sends Johnson packing    
The biggest loss in the tenure of head coach Jurgen Klinsmann has not triggered any immediate ...
MLS Executive of the Year Manning joins TFC    
Bill Manning, the two-time Major League Soccer Executive of the Year, has been named president of ...
What They're Saying: Bill Manning    
"From an outsider's perspective -- and I remember telling this to the [MLSE] board -- for ...
Atlanta United joins Development Academy     
The youth program of Atlanta United, which begins MLS play in 2017, will join the U.S. ...
Video Pick: SKC's Nemeth scores twice in Euro qualifier    
After scoring MLS's Goal of The Week with a terrific solo strike against Portland, Sporting Kansas ...
U.S. Olympic hopefuls in must-win clash with Canada     
Having squandered a chance to clinch a berth at the 2016 Olympics when it fell, 2-0, ...
Crowd Count: Top 20 U.S. soccer crowds (2015)    
The crowd of 93,723 fans for the USA-Mexico game at the Rose Bowl was the largest ...
NASL: Minnesota joins Cosmos and Ottawa in playoffs    
Minnesota United FC clinched a playoff berth for the second straight year with a 2-1 win ...
TV Report: USA-Mexico averages 5.1 million on Univision    
The USA-Mexico match on Univision averaged 5.1 million viewers, the most on any network for a ...
What They're Saying: Jurgen Klinsmann    
"I had a very severe word with Fabian Johnson and I sent him home today. The ...
>> Soccer America Daily Archives