Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Women's league lands major sponsor
December 16th, 2008 7AM

MOST READ

MOST COMMENTED

Women's Professional Soccer unveiled its first major sponsorship with Monday's announcement that Puma would be a founding partner of  WPS and an official sponsor of all WPS teams. The multi-year partnership, reported to have a value of $10 million, makes Puma the official sport and lifestyle apparel, footwear and equipment supplier of WPS, including the official WPS match ball.

Amid a difficult economic climate, the deal is a coup for WPS, which kicks off its first season in 2009 in the Bay Area, Boston, Chicago, Los Angeles, New Jersey/New York, St. Louis, and Washington, D.C.

"To have Puma, the world's leading sportlifestyle brand, as a founding partner in Women's Professional Soccer is a great endorsement for our league," said Commissioner Tonya Antonucci. "We are proud to have Puma's commitment to support, supply and grow the league and we recognize the creative, stylish and unique ways Puma will promote WPS and women's soccer on the whole."

Puma has had deals with Brazilian star Marta, who was drafted by the Los Angeles Sol, and her Swedish club Umea IK. While Marta remains unsigned, WPS hopes to attract the best women's player in the world for its 2009 launch.

"Puma has built up a strong momentum in women's soccer over the past 10 years, collaborating closely with pioneering partners that have redefined the game on a global and local stage," said Puma Chairman & CEO Jochen Zeitz. "Today, we are proud to be one of the founding partners of Women's Professional Soccer in what promises to be a new pioneering chapter for women's soccer. The WPS partnership provides PUMA with a perfect platform to reinforce the brand's positioning as the most desirable sportlifestyle brand in the world as well as underline our continued commitment to women's sports."



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
What They're Saying: Jurgen Klinsmann    
"We have watched Jordan through our youth national teams and in the Development Academy for the ...
Possible Jones debut and RFK rumble on tap    
[MLS: Three Games to Watch] The possible debut of USA midfielder Jermaine Jones in a New ...
Brooks headed back to Bayern Munich    
[AMERICANS ABROAD] Portland Thorns FC today announced that the club has loaned midfielder Amber Brooks is ...
Concacaf Champions League scoreboard    
[WEEK 3: Wednesday] Wins by Waterhouse, Alajuelense and Olimpia on Thursday gave all three clubs in ...
Slim pickings for Klinsmann in Europe these days    
[USA MEN] In a game that is designed to be a test for his European-based players, ...
San Antonio looks to impose its will    
[NASL: Fall Week 8] The San Antonio Scorpions will look to increase their lead over the ...
A superb nutmeg by Christoph Kramer     
[VIDEO PICK: Off the Post] The last time you saw Christoph Kramer was probably during the ...
Eagles-Hounds match has huge playoff implications    
[USL PRO: Week 24] Four teams are secure with playoff berths and the home-field advantage in ...
Cech and Rosicky are Czech holdovers from 2006 win    
[CZECH REPUBLIC-USA] The Czech Republic roster for Wednesday's game against the USA in Prague includes Chelsea ...
Tab Ramos: U.S. Soccer values Hugo Perez     
[U.S. SOCCER] Tab Ramos, U.S. Soccer's Youth Technical Director, said that the Federation's decision to end ...
>> Soccer America Daily Archives