"There will be a thorough review of our sponsorships to make sure that we are getting a strong return on investment across the board," said Libby Chambers, chief marketing officer for Barclays' global retail and commercial banking. She said that sponsoring the EPL had raised the bank's profile around the world, but that soccer was not exempt from the review.
Barclays already sponsors the ATP's season-ending Masters tennis tournament and the Dubai Championships, golf's Scottish Open and Singapore Open, and rugby union's Churchill Cup. Like all other banks, it has been hit by the global credit crisis.
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