Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Barclays To Review EPL Sponsorship
Guardian, December 18th, 2008 1:01PM

MOST READ

MOST COMMENTED

Barclays Bank, which sponsors the English Premier League, plans to review its worldwide sports deals, casting doubt upon its future backing of the league once the current contract runs out in 2010. The U.K.'s third largest bank has sponsored the league since 2001, with the latest three-year deal worth $99 million.

"There will be a thorough review of our sponsorships to make sure that we are getting a strong return on investment across the board," said Libby Chambers, chief marketing officer for Barclays' global retail and commercial banking. She said that sponsoring the EPL had raised the bank's profile around the world, but that soccer was not exempt from the review.

Barclays already sponsors the ATP's season-ending Masters tennis tournament and the Dubai Championships, golf's Scottish Open and Singapore Open, and rugby union's Churchill Cup. Like all other banks, it has been hit by the global credit crisis.

 

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Atletico Madrid Signs Young French Star    
Spanish La Liga champion Atletico Madrid has acquired 23-year-old French World Cup winger Antoine Griezmann from ...
Cuauhtemoc Blanco Makes Comeback at 41    
Former Mexico striker Cuauhtemoc Blanco has returned to the top flight of Mexican soccer at the ...
Jack Wilshere Regrets Having a Smoke    
What happens in Vegas doesn't always stay in Vegas. Arsenal midfielder Jack Wilshere was caught on ...
Dick Advocaat Takes Serbia Helm    
Dutchman Dick Advocaat, whose resume includes stints as coach of the Netherlands, South Korea, PSV Eindhoven ...
Arsenal Buys Teen Defender for $27 million    
Arsenal has signed England U-19 defender Calum Chambers from Southampton for about $27 million. The 19-year-old ...
Schweinsteiger Says Sorry for Insulting Song    
World Cup winner and Bayern Munich midfielder Bastian Schweinsteiger has apologized after a video appeared of ...
Lionel Messi Not Clear of Tax Trouble    
Despite the prosecutor arguing in June that his father Jorge was responsible for the family's finances ...
Ranieri Named Greece Coach     
Claudio Ranieri on Friday signed a two-year deal to manage Greece. The 62-year-old Italian replaces Fernando ...
West Ham's Carroll to Miss Four Months    
West Ham striker Andy Carroll is set to miss up to four months after suffering ankle ...
Pinto Quits Costa Rica     
Jorge Luis Pinto, who guided Costa Rica to a surprise quarterfinal finish at the World Cup ...
>> Section 2 Around the Net Archives