Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Barclays To Review EPL Sponsorship
Guardian, December 18th, 2008 1:01PM

MOST READ

MOST COMMENTED

Barclays Bank, which sponsors the English Premier League, plans to review its worldwide sports deals, casting doubt upon its future backing of the league once the current contract runs out in 2010. The U.K.'s third largest bank has sponsored the league since 2001, with the latest three-year deal worth $99 million.

"There will be a thorough review of our sponsorships to make sure that we are getting a strong return on investment across the board," said Libby Chambers, chief marketing officer for Barclays' global retail and commercial banking. She said that sponsoring the EPL had raised the bank's profile around the world, but that soccer was not exempt from the review.

Barclays already sponsors the ATP's season-ending Masters tennis tournament and the Dubai Championships, golf's Scottish Open and Singapore Open, and rugby union's Churchill Cup. Like all other banks, it has been hit by the global credit crisis.

 

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Roma Partnering with U.S. Youth Clubs    
Italian Serie A club Roma, which has American ownership, aims to forge partnerships with seven U.S. ...
LVG: Falcao "Has to Prove Himself"    
Manchester United coach Louis van Gaal has responded to criticism over dropping Radamel Falcao by claiming ...
Report: Adidas to Assist Messi Move?    
According to Spanish sports daily AS, Lionel Messi's sponsor Adidas could be the key to the ...
Mourinho Questions Man City's Transfer Policy     
Chelsea coach Jose Mourinho suggested that rival Manchester City is not adhering to UEFA's Financial Fair ...
Toure Admits Man City Future in Doubt     
Speaking ahead of the opening games of the African Nations' Cup in Equatorial Guinea this weekend, ...
Ronaldo Blasts 'Defensive' Atleti Tactics    
Cristiano Ronaldo blasted Atletico Madrid for its unattractive style after the Rojiblancos ousted Real Madrid from ...
Fabian Johnson's 'Spat' with 'Gladbach Coach Favre    
According to Bild, USA defender Fabian Johnson is in a "spat" with Borussia Monchengladbach coach Lucien ...
Serie A to Introduce Goal-Line Technology     
Serie A will introduce goal-line technology next season after the Italian soccer federation (FIGC) gave its ...
Ronaldo: Cristiano Junior Prefers Messi     
Real Madrid forward Cristiano Ronaldo, who on Monday was named the 2014 Ballon D'Or winner, revealed ...
Debuchy to Miss Three Months     
Arsenal coach Arsene Wenger on Wednesday revealed that right back Mathieu Debuchy is set to miss ...
>> Section 2 Around the Net Archives