Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
MLS In 'Eight-Figure Deal' For Foreign TV Rights
, December 22nd, 2008 12:30PM
Subscribe to Section 2 Around the Net

MOST READ

MOST COMMENTED

Major League Soccer has sold the international TV rights to its games to sports media company MP & Silva through 2013. Sports Business Journal (subscription only) reported that the deal involves "an eight-figure agreement."

The TV deal is part of "a long-term, broad partnership with" MLS and includes "the exclusive rights to all MLS games, tournaments and events, including MLS regular season, MLS Cup Playoffs, MLS Cup, and the international competitions SuperLiga, InterLiga and Pan-Pacific Championship."

Doug Quinn, the president of MLS's marketing arm, Soccer United Marketing, called it "an important partnership" for the league and its clubs, and said MLS would take advantage of MP & Silva's "international expertise in operating and commercializing soccer leagues and clubs." Through the deal, MLS aimed "to expand our global distribution and penetrate strategic markets. Furthermore, our increased television rights revenues will help to ensure long-term growth for MLS."

MP & Silva's President Riccardo Silva said his comapmy would "aim to strengthen the league's international profile, popularity and visibility, and help MLS extend its reach to new emerging markets, including Asia-Pacific."

 

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

    ARCHIVES
    FOLLOW SOCCERAMERICA

    Recent Section 2 Around the Net
    Youth soccer fights back against 49ers    
    Northern California youth soccer advocates, including Santa Clara Youth Soccer League President Tino Silva, have launched ...
    Cal South TOPSoccer Program Turns 25    
    "We're all soccer players, special needs or not," says Sandy Castillo, chair of the Cal South ...
    How Neymar Played in Childhood    
    Neyrmar: "I used to pick up the ball, set up the furniture and go around dribbling ...
    Roma Partnering with U.S. Youth Clubs    
    Italian Serie A club Roma, which has American ownership, aims to forge partnerships with seven U.S. ...
    LVG: Falcao "Has to Prove Himself"    
    Manchester United coach Louis van Gaal has responded to criticism over dropping Radamel Falcao by claiming ...
    Report: Adidas to Assist Messi Move?    
    According to Spanish sports daily AS, Lionel Messi's sponsor Adidas could be the key to the ...
    Toure Admits Man City Future in Doubt    
    Speaking ahead of the opening games of the African Nations' Cup in Equatorial Guinea this weekend, ...
    Ronaldo Blasts 'Defensive' Atleti Tactics    
    Cristiano Ronaldo blasted Atletico Madrid for its unattractive style after the Rojiblancos ousted Real Madrid from ...
    Fabian Johnson's 'Spat' with 'Gladbach Coach Favre    
    According to Bild, USA defender Fabian Johnson is in a "spat" with Borussia Monchengladbach coach Lucien ...
    Serie A to Introduce Goal-Line Technology    
    Serie A will introduce goal-line technology next season after the Italian soccer federation (FIGC) gave its ...
    >> Section 2 Around the Net Archives