Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Despite Quakes Shirt Deal, A Bumpy Road Ahead
San Jose Mercury News, January 28th, 2009 2PM

MOST READ


Ann Killion brings attention to the "six-story-tall Earthquakes jersey" that was visible in front of the Fairmont Hotel, San Jose, on Tuesday. "The Earthquakes," she writes, "want to make sure no one missed their big news: They have a corporate sponsor. In this economy, for a team in a minor sports league, that's news worth shouting."
 
"It's just huge for us," Quakes co-owner Lew Wolff said of the team's deal with Amway Global. "I feel that we have a bumpy road ahead. And that's in all sports." But with David Beckham and Landon Donovan probable departures from MLS to Europe, what will draw crowds to professional soccer in a stagnant economy? "Younger leagues like Major League Soccer need buzz, marketing, a draw," writes Killion. "They need credibility and hope. And MLS might be taking a big hit in all those departments this season."
 
She says it's "no surprise" that Beckham would bolt, but "if he leaves it will hurt the entire league. Even with Beckham, MLS ticket sales would probably dip this year. Without him, the plunge might be more dramatic." If the two players leave, the league "won't fold. But it won't make the bumpy road any smoother. No wonder the new corporate sponsorship was a big-as-a-building announcement."

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Scolari turns criticism back onto the critics    
Brazil coach Luiz Felipe Scolari is shrugging off criticism of several players as tension and excitement ...
Qatar begins down-sizing World Cup plans    
Qatar plans to scale back plans for the World Cup it is scheduled to host in ...
German unions request leniency for late arrival during World Cup    
German union leaders want employers to show leniency towards their soccer-supporting workers by allowing them to ...
Sao Paulo stadium not ready for proper test game    
The Arena Corinthians that will host the opening game of the 2014 World Cup will not ...
Who's Who of coaches cited to take over for Moyes    
Well, perhaps David Moyes can take some solace from his firing by Manchester United in the ...
Reports: Ronaldo Fit for Bayern Clash     
Cristiano Ronaldo will be fit for Real Madrid's UEFA Champions League semifinal first leg against Bayern ...
Reports: Moyes Set to be Fired     
According to various reports in England and elsewhere, David Moyes looks set to lose his job ...
Guardiola: Bayern 'Looked Like a Small Side' Ahead of UCL Semi    
In an interview with the Spanish press, Bayern Munich coach Pep Guardiola opened up about the ...
Gerrard: I Had Given Up on Premier League Glory     
In an interview with the Telegraph published prior to Liverpool's 3-2 win at Norwich City on ...
Roma Reaches UCL After Lengthy Absence     
AS Roma on Saturday qualified for the UEFA Champions League for the first time since the ...
>> Section 2 Around the Net Archives