Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Despite Quakes Shirt Deal, A Bumpy Road Ahead
San Jose Mercury News, January 28th, 2009 2PM

MOST READ


Ann Killion brings attention to the "six-story-tall Earthquakes jersey" that was visible in front of the Fairmont Hotel, San Jose, on Tuesday. "The Earthquakes," she writes, "want to make sure no one missed their big news: They have a corporate sponsor. In this economy, for a team in a minor sports league, that's news worth shouting."
 
"It's just huge for us," Quakes co-owner Lew Wolff said of the team's deal with Amway Global. "I feel that we have a bumpy road ahead. And that's in all sports." But with David Beckham and Landon Donovan probable departures from MLS to Europe, what will draw crowds to professional soccer in a stagnant economy? "Younger leagues like Major League Soccer need buzz, marketing, a draw," writes Killion. "They need credibility and hope. And MLS might be taking a big hit in all those departments this season."
 
She says it's "no surprise" that Beckham would bolt, but "if he leaves it will hurt the entire league. Even with Beckham, MLS ticket sales would probably dip this year. Without him, the plunge might be more dramatic." If the two players leave, the league "won't fold. But it won't make the bumpy road any smoother. No wonder the new corporate sponsorship was a big-as-a-building announcement."

Read the original story...



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Guardiola: I Would Leave Bayern if Asked    
Bayern Munich coach Pep Guardiola said he would be happy to leave the German giant after ...
Hazard a 'Major Doubt' for UCL Semi    
Chelsea on Friday confirmed that playmaker Eden Hazard is "major doubt" for Tuesday's UEFA Champions League ...
Neymar to Miss at Least Four Weeks     
Barcelona starlet Neymar looks set to miss the rest of the season after suffering an injury ...
Klinsmann on Altidore's Situation    
In the latest edition of Road to the Roster, U.S. men's national team coach Jurgen Klinsmann ...
Liverpool Players Lead PFA Awards Lists     
Liverpool trio Luis Suarez, Daniel Sturridge and Steven Gerrard were nominated for the Professional Footballers' Association's ...
Cruyff: Barca Needs to Restore Laporta, Guardiola     
Barcelona legend Johan Cruyff thinks the best way to turn the Catalan giant's fortunes around is ...
Ronaldo Could Miss First Game vs. Bayern     
Cristiano Ronaldo watched from the stands as Real Madrid beat Barcelona 2-1 in the Copa del ...
Report: Moyes Must Qualify for Europa League    
Manchester United coach David Moyes is understood to be under pressure from the Glazer family, the ...
Bayern Eases into German Cup Final     
Bayern Munich on Wednesday remained on course for a record 17th German Cup by crushing second ...
Pellegrini: 'Mentally Tired' City Not Out of Title Race    
Manuel Pellegrini admitted that Manchester City is mentally tired after his team could only manage a ...
>> Section 2 Around the Net Archives