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Own the Recruiting Process
by Avi Stopper, February 5th, 2009 2PM



By Avi Stopper

What a week! Yesterday was National Signing Day, the day that 2009 college recruits sign for a team. This morning, college coaches woke up and trudged back to the office to start it all over again, ready to focus on their next recruiting classes.

Today, Feb. 5, is National E-Mail a College Coach Day. It's the day that your name should show up on a college coach's computer. You want to place yourself squarely on his radar for the next recruiting cycle. This is true whether you've been e-mailing a coach for a while, or are making contact for the first time.

E-mailing even one coach is a huge gesture. It's a way of saying that you're going to take the recruiting bull by the horns -- that you're going to take control of the process.

What should you say in this e-mail? The first thing to do is check out the team's Web site. Most college teams update their Web sites right away on National Signing Day, to introduce their new players to the world. See who these new players are and learn about their backgrounds. Then write your e-mail.

Start your e-mail by congratulating the coach on finishing his recruiting, and share an observation that shows that you actually checked out the team's Web site. Something like, "Since I'm from Illinois, it's cool to see that you've got two new players from here. I actually played against Cameron in high school this season."

Next, explain that you're eager to prove that you're right player for his team, so next year, you'll be one of the new signings that go up on the team's Web site.

The most important thing is to stand tall, assert yourself, and say, "I'm going to take control of this." E-mailing at least one coach today does exactly that. Don't miss out on the opportunity to join thousands of other players around the country to establish yourself on a coach's recruiting radar.

(Avi Stopper is the founder of, a college recruiting software company. Players can pledge to email one coach on National E-Mail a College Coach Day at


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