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USA-Mexico game shatters viewing records
by Paul Kennedy, February 13th, 2009 7AM



[TELEVISION] Wednesday's USA-Mexico broadcast on Univision was seen by 10.7 million viewers, making it the most watched sporting event in the history of Spanish-language television. The average audience of 5.9 million made it the most-watched sporting event for the season to date on Spanish-language television and the average audience of 1.2 million on ESPN2 made it the most-watched World Cup qualifier in history on that network.

Such was the game's draw that it was the most-watched program of the day among men 18-34 and men 18-49 in such major markets as Los Angeles, Miami, Houston and Dallas, beating out first-run English-language primetime shows such as Fox's "American Idol," ABC's "Lost," NBC's "Law & Order," and CBS' "CSI: NY."

Additionally, ESPN Deportes' Futbol Picante, the network's Mexican soccer nightly news and information program, enjoyed its two most-watched telecasts ever -- the pre-game edition drew 192,000 Hispanic viewers and the postgame edition attracted 223,000 Hispanics viewers.


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