Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
VW reups with multi-year agreement
March 18th, 2009 7AM

MOST READ

MOST COMMENTED

[MLS] These are tough times for sports leagues seeking to seal marketing deals, but Major League Soccer received a boost this week when Soccer United Marketing, MLS's marketing arm,  reached an agreement with Volkswagen on a new multi-year partnership.

Volkswagen, which has a shirt deal with D.C. United, became the Official Automotive partner of Major League Soccer in 2008.
 
"After a very successful first year, Volkswagen is pleased to extend its sponsorship of Major League Soccer," said Tim Ellis, Vice President of Marketing, Volkswagen of America. "Globally, Volkswagen has been a long-time supporter of soccer. The relationship with MLS strengthens our connection with our target consumers in the U.S. market, particularly families, sports fans and multicultural audiences. Additionally, MLS's aggressive expansion plans closely align with Volkswagen of America's long-term growth strategy."



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Freddy Adu's latest stop: Serbia    
[AMERICANS ABROAD] A decade after making his pro debut at the age of 14 with D.C. ...
What They're Saying: Robbie Keane     
"Of course, it's embarrassing ... It's embarrassing because we're the LA Galaxy, and the scoreline doesn't ...
What They're Saying: Bruce Arena    
"I think [it's] a real lesson for a lot of players. You talk a lot [during ...
Man United humbles Galaxy 7-0 before 86,432 fans    
[INTERNATIONAL FRIENDLIES] Manchester United showed it had no problem adapting to the system of new Dutch ...
Plans for Kansas City soccer village unveiled    
[U.S. SOCCER] Kansas City, Kan., is home to a state-of-the-art soccer stadium in Sporting Park. Now, ...
Earthquakes break out of slump in big way    
[MLS: Week 20] The San Jose Earthquakes snapped their five-game winless streak with a 5-1 win ...
NBA All-Star interrupts Real Madrid practice    
[VIDEO PICK: Off the Post] Summer soccer in the USA means big clubs from around the ...
Thorns quiet after early Morgan goal    
[NWSL: Week 16] The Portland Thorns FC scored 14 goals in their previous three games but ...
Champions Shield goes to Manchester City    
[INTERNATIONAL FRIENDLIES] Sporting Kansas City lost for the first time in four games against English Premier ...
Scorpions jump into lead with third win    
[NASL: Fall Week 3] The San Antonio Scorpions moved on top in the NASL with a ...
>> Soccer America Daily Archives