Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Women's League, Confident Despite Economy, Kicks Off Sunday
New York Times, March 24th, 2009 3:45PM

MOST READ

MOST COMMENTED

MLS isn't the only league operating on optimism despite the economic downturn and the downsizing of practically every other industry in America, as Women's Professional Soccer strikes out on its own with seven teams set to compete in the 2009 inaugural season that kicks off Sunday.

In addition to trying to brave a financial crisis that is leaving families less and less to spend on entertainment, officials at the WPS are trying to avoid the mistakes of the star-studded but "blinded by exuberance" Women's United Soccer Association. Alluding to the unrealistic business plan that played a part in the prior league to fold in 2003, Commissioner Tonya Antonucci states that the WPS has "recast those expectations, playing in some new, smaller soccer stadiums, and with a business plan that can be sustained with attendances of 4,000 to 6,000."

That plan also includes a weekly game on Fox Soccer Channel (Sundays at 6 pm ET), leaguewide endorsement by Puma, and marketing rights handled by the MLS-connected Soccer United Marketing. And rather than spending significant money in traditional ads, the league has smartly embraced new media to bridge the gap and connect with fans via social sites Facebook and Twitter. Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Report: Real Beats Barca to Promising Youngster    
Real Madrid has beaten Barcelona to the signing of promising youngster Marco Asensio, in what Spanish ...
Guardiola Hopes Messi Stays at Barca     
Bayern Munich coach Pep Guardiola said he hopes "with all my heart" that Lionel Messi ends ...
Man City, Bayern Fans Persist with UEFA Protest    
PA Sport reports that Manchester City and Bayern Munich will continue their "Respect ... Fans" protest ...
Report: Sony to End FIFA Partnership     
Japanese consumer electronics giant Sony will become the second official FIFA sponsor to decide not to ...
Arsenal Fails to Register Giroud for UCL     
Arsenal striker Olivier Giroud will be forced to sit out the Gunners' crucial UEFA Champions League ...
Koeman: Saints Can Finish Top Four    
Southampton coach Ronald Koeman insists his team can remain in the Premier League's top four following ...
Mourinho Downplays Di Matteo's Chelsea Success     
Jose Mourinho refused to be drawn into a comparison with former Chelsea coach Roberto Di Matteo, ...
Report: Barca's Vermaelen May Need Surgery     
Goal.com reports that Barcelona defender Thomas Vermaelen could require surgery to cure the hamstring injury that ...
Messi's Top Ten Records    
Barcelona striker Lionel Messi, who became La Liga's all-time leading scorer (253 goals) following his hat ...
Rodgers Admits His Future Could be in Doubt     
Brendan Rodgers admitted that he could be fired after Liverpool slumped to a fourth successive defeat ...
>> Section 2 Around the Net Archives