Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Women's League, Confident Despite Economy, Kicks Off Sunday
New York Times, March 24th, 2009 3:45PM

MOST READ

MOST COMMENTED

MLS isn't the only league operating on optimism despite the economic downturn and the downsizing of practically every other industry in America, as Women's Professional Soccer strikes out on its own with seven teams set to compete in the 2009 inaugural season that kicks off Sunday.

In addition to trying to brave a financial crisis that is leaving families less and less to spend on entertainment, officials at the WPS are trying to avoid the mistakes of the star-studded but "blinded by exuberance" Women's United Soccer Association. Alluding to the unrealistic business plan that played a part in the prior league to fold in 2003, Commissioner Tonya Antonucci states that the WPS has "recast those expectations, playing in some new, smaller soccer stadiums, and with a business plan that can be sustained with attendances of 4,000 to 6,000."

That plan also includes a weekly game on Fox Soccer Channel (Sundays at 6 pm ET), leaguewide endorsement by Puma, and marketing rights handled by the MLS-connected Soccer United Marketing. And rather than spending significant money in traditional ads, the league has smartly embraced new media to bridge the gap and connect with fans via social sites Facebook and Twitter. Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Gunners' Debuchy Out Three Months     
Arsne Wenger on Tuesday confirmed that France defender Mathieu Debuchy will be out of action for ...
Roma's De Rossi to Miss Key Matches    
AS Roma on Tuesday confirmed that midfielder Daniele De Rossi has a first-degree calf injury, making ...
Portugal Appoints Fernando Santos as Coach    
The Portuguese soccer federation (FPF) on Tuesday appointed former Greece coach Fernando Santos as head coach. ...
Report: Liverpool in Breach of FFP?     
Liverpool on Tuesday said it's "very relaxed" about reports suggesting that it might have nearly 7 ...
Zidane in Hot Water Over Coaching Licenses    
Spain's national soccer coaching center (CENAFE) on Tuesday denounced former France and Real Madrid legend Zinedine ...
Ousted Magath Furious Over Cheese Remedy Revelation    
Former Fulham coach Felix Magath, who was fired last week after the Cottagers terrible start to ...
FIFA Mulls New Concussion Protocol    
At a meeting of its executive committee in Zurich on Tuesday, soccer's world governing body FIFA ...
Report: Lampard Could Extend City Loan     
Frank Lampard could be set for an emotional return to Stamford Bridge after Manchester City coach ...
Ozil on the Defensive    
In an interview with German news outlet FAZ, Arsenal's much-maligned playmaker Mesut Ozil defended his record ...
LVG: We Threw Away Three Points     
Louis van Gaal said that Manchester United threw three points away as Leicester City twice rallied ...
>> Section 2 Around the Net Archives