Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Marketing Efforts Boosted Ahead of Confederations Cup
Goal.com , May 26th, 2009 2:45PM

MOST READ

MOST COMMENTED

After a slow start, marketing for June's Confederations Cup has picked up, with private companies and government agencies joining various soccer-themed campaigns. The Local Organizing Committee (LOC), responsible for marketing the event, has increased its efforts within South Africa, the host nation that needs to produce most of the spectators.

Billboards advertising the event have popped up all over the four host cities. Also, energy-charged advertisements have started flooding the radio and television airwaves. Ticket sales have picked up since FIFA relaxed its online-only sales system, which locals deemed too complicated in a country where Internet access remains a privilege. Aiming to cater to South African fans used to buying tickets at the stadium on the day of the match, FIFA last month introduced ticketing kiosks in the host cities, where fans can buy tickets directly.

The LOC remains confident that the games will feature packed stadiums. Last week FIFA revealed that nearly 400,000 tickets, 63 percent of those available, have been sold for the Confederations Cup, with three weeks remaining before the tournament kicks off.

 

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Nasri to Miss a Month Following Surgery     
Manchester City midfielder Samir Nasri will miss a month after having groin surgery over the weekend. ...
Herrera Out as Man United Injury Crisis Worsens    
Manchester United midfielder Ander Herrera will be out for "weeks" with a fractured rib in yet ...
Giroud Signs Gunners Extension    
Goal.com reports that injured Arsenal striker Olivier Giroud has signed a two-year contract extension with the ...
Defender Helped Finance Barca Move    
Barcelona defender Jeremy Mathieu on Monday confirmed that he paid three million euros out of his ...
Man United Mulls Midweek Friendlies Abroad    
The BBC reports that Manchester United is thinking about playing potentially lucrative midweek friendlies abroad since ...
Cole 'Never Expected' to Play Against Lampard in UCL    
AS Roma defender Ashley Cole said he was surprised to come up against former Chelsea teammate ...
Luis Suarez Ban Upheld in FIFA 15     
Barcelona striker Luis Suarez is not currently playable in the "career mode" of FIFA 15, the ...
Simeone: Juve a 'Final'    
It may only be Matchday 2 of the UEFA Champions League, but Diego Simeone is already ...
Report: Pardew's Job Safe-for Now     
Newcastle United is currently 19th in the Premier League table and winless in six games so ...
Life on the road with Badgers    
What's life like on the road in the fall for a Division I soccer player? For ...
>> Section 2 Around the Net Archives