Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Marketing Efforts Boosted Ahead of Confederations Cup
Goal.com , May 26th, 2009 2:45PM

MOST READ


After a slow start, marketing for June's Confederations Cup has picked up, with private companies and government agencies joining various soccer-themed campaigns. The Local Organizing Committee (LOC), responsible for marketing the event, has increased its efforts within South Africa, the host nation that needs to produce most of the spectators.

Billboards advertising the event have popped up all over the four host cities. Also, energy-charged advertisements have started flooding the radio and television airwaves. Ticket sales have picked up since FIFA relaxed its online-only sales system, which locals deemed too complicated in a country where Internet access remains a privilege. Aiming to cater to South African fans used to buying tickets at the stadium on the day of the match, FIFA last month introduced ticketing kiosks in the host cities, where fans can buy tickets directly.

The LOC remains confident that the games will feature packed stadiums. Last week FIFA revealed that nearly 400,000 tickets, 63 percent of those available, have been sold for the Confederations Cup, with three weeks remaining before the tournament kicks off.

 

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Guardiola: I Would Leave Bayern if Asked    
Bayern Munich coach Pep Guardiola said he would be happy to leave the German giant after ...
Hazard a 'Major Doubt' for UCL Semi    
Chelsea on Friday confirmed that playmaker Eden Hazard is "major doubt" for Tuesday's UEFA Champions League ...
Neymar to Miss at Least Four Weeks     
Barcelona starlet Neymar looks set to miss the rest of the season after suffering an injury ...
Klinsmann on Altidore's Situation    
In the latest edition of Road to the Roster, U.S. men's national team coach Jurgen Klinsmann ...
Liverpool Players Lead PFA Awards Lists     
Liverpool trio Luis Suarez, Daniel Sturridge and Steven Gerrard were nominated for the Professional Footballers' Association's ...
Cruyff: Barca Needs to Restore Laporta, Guardiola     
Barcelona legend Johan Cruyff thinks the best way to turn the Catalan giant's fortunes around is ...
Ronaldo Could Miss First Game vs. Bayern     
Cristiano Ronaldo watched from the stands as Real Madrid beat Barcelona 2-1 in the Copa del ...
Report: Moyes Must Qualify for Europa League    
Manchester United coach David Moyes is understood to be under pressure from the Glazer family, the ...
Bayern Eases into German Cup Final     
Bayern Munich on Wednesday remained on course for a record 17th German Cup by crushing second ...
Pellegrini: 'Mentally Tired' City Not Out of Title Race    
Manuel Pellegrini admitted that Manchester City is mentally tired after his team could only manage a ...
>> Section 2 Around the Net Archives