Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Marketing Efforts Boosted Ahead of Confederations Cup
Goal.com , May 26th, 2009 2:45PM

MOST READ

MOST COMMENTED

After a slow start, marketing for June's Confederations Cup has picked up, with private companies and government agencies joining various soccer-themed campaigns. The Local Organizing Committee (LOC), responsible for marketing the event, has increased its efforts within South Africa, the host nation that needs to produce most of the spectators.

Billboards advertising the event have popped up all over the four host cities. Also, energy-charged advertisements have started flooding the radio and television airwaves. Ticket sales have picked up since FIFA relaxed its online-only sales system, which locals deemed too complicated in a country where Internet access remains a privilege. Aiming to cater to South African fans used to buying tickets at the stadium on the day of the match, FIFA last month introduced ticketing kiosks in the host cities, where fans can buy tickets directly.

The LOC remains confident that the games will feature packed stadiums. Last week FIFA revealed that nearly 400,000 tickets, 63 percent of those available, have been sold for the Confederations Cup, with three weeks remaining before the tournament kicks off.

 

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Real's Navas Seeks Legal Action for Costa Rican Spying    
The Associated Press is reporting Thursday that Real Madrid goalkeeper Keylor Navas will take legal action ...
Mandzukic: Guardiola 'Didn't Treat Me with Respect'    
In an interview with Croatian newspaper Sportske Novosti, Mario Mandzukic says he is enjoying playing for ...
Roma's Destro to Consider Future     
Mattia Destro on Wednesday cast doubt around his future after scoring the opening goal in AS ...
Allegri: 'Lack of Maturity' Costs Juve     
Despite hitting the woodwork several times and having much the better play throughout, Juventus lost 1-0 ...
Report: Former President Hoeness Warns Bayern     
German daily Bild reports that former Bayern Munich President Uli Hoeness, who is currently in prison ...
Pellegrini 'Worried' as City Crashes Out of League Cup     
Manchester City relinquished its hold on the English League Cup on Wednesday with a poor display ...
Herrera Questions Klinsmann Inclusion for FIFA Award    
Miguel Herrera, for one, isn't impressed with USA coach Jurgen Klinsmann's inclusion in FIFA's shortlist for ...
Ancelotti: Blatter 'Unable to Keep His Mouth Shut'     
Real Madrid coach Carlo Ancelotti on Tuesday accused Sepp Blatter of being "unable to keep his ...
Report: Spain's Tax Authority Probes Barca, Real Stars     
Marca on Wednesday reported that some of La Liga's highest profile players over the last several ...
Reports: Moyes to Take Over at La Real?    
Spanish media reports claim that former Manchester United coach David Moyes is among the names being ...
>> Section 2 Around the Net Archives