Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Marketing Efforts Boosted Ahead of Confederations Cup
Goal.com , May 26th, 2009 2:45PM

MOST READ

MOST COMMENTED

After a slow start, marketing for June's Confederations Cup has picked up, with private companies and government agencies joining various soccer-themed campaigns. The Local Organizing Committee (LOC), responsible for marketing the event, has increased its efforts within South Africa, the host nation that needs to produce most of the spectators.

Billboards advertising the event have popped up all over the four host cities. Also, energy-charged advertisements have started flooding the radio and television airwaves. Ticket sales have picked up since FIFA relaxed its online-only sales system, which locals deemed too complicated in a country where Internet access remains a privilege. Aiming to cater to South African fans used to buying tickets at the stadium on the day of the match, FIFA last month introduced ticketing kiosks in the host cities, where fans can buy tickets directly.

The LOC remains confident that the games will feature packed stadiums. Last week FIFA revealed that nearly 400,000 tickets, 63 percent of those available, have been sold for the Confederations Cup, with three weeks remaining before the tournament kicks off.

 

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Report: Raul to Join Cosmos This Week     
Former Real Madrid striker Raul Gonzalez on Tuesday reached an agreement to play for New York ...
Platini: Ballon d'Or Should Not Go to Ronaldo, Messi     
UEFA President Michel Platini believes the 2014 Ballon d'Or should not go to either Cristiano Ronaldo ...
Real's Bale, Ramos Miss Liverpool Clash    
Gareth Bale, Real Madrid's world record signing, and vice-captain Sergio Ramos are both out of Wednesday's ...
Ronaldo, Messi Could Break UCL Record This Week     
The world's two best players will have a chance to break Raul's UEFA Champions League goal ...
Report: Drones Pose a Problem for Sports Authorities     
The Associated Press reports that authorities around the globe are just starting to understand the threat ...
Neville: United Will Struggle Against Chelsea     
Sky Sports pundit Gary Neville thinks his former team Manchester United will struggle to deal with ...
LVG: United Can Still Win the League    
Louis van Gaal believes Manchester United can still win the Premier League title despite being 10 ...
Florida star Jordan exceeds expectations    
Savannah Jordan was the 2013 Soccer America Freshman of the Year and played for the USA ...
Reports: Bale to Miss Crucial Week for Real     
According to reports on Monday, Gareth Bale will miss a crucial week for Real Madrid after ...
Injured Lampard to Miss City's Trip to CSKA    
Frank Lampard was carried off on a stretcher as Manchester City beat Tottenham 4-1 at the ...
>> Section 2 Around the Net Archives